http://www.articlealley.com en-us editorial@articlealley.com How Directories Help Search Engines At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search... http://mariosanchez.articlealley.com/how-directories-help-search-engines-227.html 18th December 2004 Link Building and Pagerank Links from other pages help increase your site's Pagerank™. There are several ways to get inbound links. What follows is a checklist of the most important ways you can get links to your page: Internal linking Since Pagera... http://mariosanchez.articlealley.com/link-building-and-pagerank-226.html 18th December 2004 Marketing with Articles in High Quality Ezines Some time ago, I talked about the technique of writing articles to drive traffic to your site. The basic idea behind it was that, by allowing ezine publishers to reprint your articles for free (and by incl... http://mariosanchez.articlealley.com/marketing-with-articles-in-high-quality-ezines-225.html 18th December 2004 To rank well in the search engines you need incoming links. Search engines consider an incoming link a vote for your page. That link will be more valuable if it comes from a site that is somehow related to your site's topic, and if the link anchor text i... http://mariosanchez.articlealley.com/turn-your-links-page-into-a-topical-directory-224.html 18th December 2004 "About Us" Pages in Small Business Websites The Internet has been heralded as "the great equalizer": on a browser window, any company, no matter how small, can look as good as a large company with a long history of quality and service. This situation ... http://mariosanchez.articlealley.com/about-us-pages-in-small-business-websites-223.html 18th December 2004 Selling Online Using Google Adwords and Affiliate Networks Selling online with minimal investment is now possible thanks to affiliate networks (like Commission Junction or Clickbank) and pay per click advertisers (like Google Adwords). The intention of... http://mariosanchez.articlealley.com/selling-online-using-google-adwords-and-affiliate-222.html 18th December 2004 June 30, 2004 Ebook Marketing Ideas Selling ebooks is one of the most lucrative on-line businesses. Electronic delivery means zero logistics costs. Furthermore, tools like autoresponders, shopping cart software, merchant or third party payment servic... http://mariosanchez.articlealley.com/ebook-marketing-ideas-221.html 18th December 2004 Do You Really Need To Be In The Search Engines? Before you spend time and money on search engine optimization, you need to decide if your small business really needs to be in the search engines. It all boils down to answering one basic question: how do... http://mariosanchez.articlealley.com/do-you-really-need-to-be-in-the-search-engines-220.html 18th December 2004 How to Name and Organize Your Website's URLs One of the main challenges confronting web developers is how to name web pages. Ultimately, naming web pages will depend on the website's architecture (the way individual pages are organized within the site)... http://mariosanchez.articlealley.com/how-to-name-and-organize-your-websites-urls-219.html 18th December 2004 Content Rich, Keyword-Focused Pages: Your Key to Search Engine Success An often overlooked fact in search engine optimization is that internal pages can have a dramatic effect in boosting traffic to your site. 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You've put together the content, found a good mailing list host, and have listed your newsletter in all the ezine directories you could find. What else can ... http://mariosanchez.articlealley.com/how-to-increase-your-newsletter-subscription-rate-199.html 18th December 2004 Do-It-Yourself Search Engine Optimization PART I: KEYWORD OPTIMIZATION The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in... http://mariosanchez.articlealley.com/doityourself-search-engine-optimization-195.html 18th December 2004 Adding Search Funtionality To Your Site Having your very own search engine for your site will enable your visitors to quickly and easily find just what they are looking for, without having to navigate through numerous menus or wade through long lists o... http://mariosanchez.articlealley.com/adding-search-funtionality-to-your-site-194.html 18th December 2004 How to Get High Quality Inbound Links The amount of quality inbound links to your site is one of the most important criteria used by search engines to rank your pages. Therefore, a well conducted link exchange campaign is one of the most effective Inte... http://mariosanchez.articlealley.com/how-to-get-high-quality-inbound-links-193.html 18th December 2004 Creating Printer-Friendly Web Pages Reading from a computer screen is uncomfortable, so users may often want to print the page they're viewing. The problem is that web pages don't usually lend themselves to print. Unless your web page width is 6... http://mariosanchez.articlealley.com/creating-printerfriendly-web-pages-192.html 18th December 2004 Web-Safe Fonts for Your Site Choosing the right typeface for your website copy is important, since it will affect the way your readers perceive your page (serious and formal, or friendly and casual). Aside from this, there are also important usability ... http://mariosanchez.articlealley.com/websafe-fonts-for-your-site-191.html 18th December 2004 Site Maps: Let Search Engines Find Your Pages With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it's no wonder that more and more people are relying on search engines to ... http://mariosanchez.articlealley.com/site-maps-let-search-engines-find-your-pages-190.html 18th December 2004 How To Use PDF Files On The Web Acrobat® PDF is perhaps the best format available to create printable documents, since it is optimized for letter sized sheets of paper. Since Acrobat® Reader can be opened within Internet Explorer, distributing PDF d... http://mariosanchez.articlealley.com/how-to-use-pdf-files-on-the-web-189.html 18th December 2004 Send Eye-Catching HTML Web Pages by Email A few years ago, email programs didn't support HTML (the standard for formatting text on the Internet, and the most widely used medium to create web pages). If you wanted to send an email message, you were lim... http://mariosanchez.articlealley.com/send-eyecatching-html-web-pages-by-email-188.html 18th December 2004 Five Common Web Marketing Myths Exposed Myth #1: Build it and they will come Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web. 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