http://www.articlealley.com en-us editorial@articlealley.com To keep up to date on the latest techniques and information (and to spy on the conversion and marketing processes of others) I subscribe to a TON of newsletters, ezines and mailing lists. Well, from time to time (to keep my inbox borderline manageable)... http://ericgraham.articlealley.com/double-optin-is-fine-but-double-optout-geeesh-104046.html 17th November 2006 I've got a confession to make. This may come as a surprise to you (after all, I'm a testing fanatic)... But, testing doesn't improve website conversion every time. Nearly all "online marketing gurus" promote the benefits of conducting split tests an... http://ericgraham.articlealley.com/the-dirty-little-secret-nobody-tells-you-about-website-split-testing-103777.html 17th November 2006 Possibly the most misunderstood part of online marketing is improving conversion rates... Improving conversion rates produces some of the greatest returns on investment of any activity you can engage in while trying to improve the sales of your web sit... http://ericgraham.articlealley.com/improving-conversion-rates-the-best-investment-you-can-make-in-your-web-site-103286.html 16th November 2006 My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer. Instinctively ... http://ericgraham.articlealley.com/steve-irwin-the-crocodile-hunter-an-absolutely-brilliant-marketer-103045.html 16th November 2006 If you're anything like most online marketers or website owners, you've probably tried every tweak, trick and technique you can think of to get your website to sell more. Maybe you've even had a few successes and actually improved your conversion rates... http://ericgraham.articlealley.com/why-the-heck-is-your-website-not-selling-more-it-could-be-your-eyes-101198.html 16th November 2006 Copywriting is the SECOND most important skill to master for online success. What is the most important skill to master if you want to make a fortune online? Many online marketing experts and gurus say that copywriting is the most important skill yo... http://ericgraham.articlealley.com/copywriting-is-not-the-most-important-skill-for-online-success--heresy-87567.html 08th September 2006 When I was in the Air Force, I had the opportunity to attend a very "special" training course taught by very "special" instructors. One of my instructors was a former Navy S.E.A.L. who had left the Navy to join the C.I.A. as a special operations off... http://ericgraham.articlealley.com/what-a-cia-black-ops-officer-taught-me-about-copywriting-9598.html 20th September 2005 I've got to tell you a funny story that happened to me recently… A few weeks ago, I was playing golf with a friend of mine who owns a chain of martial arts studios. While we were playing he began telling me about how he had just spent over $50,000 havi... http://ericgraham.articlealley.com/how-a-blackbelt-got-raped-by-a-bunch-of-nerds-8761.html 12th September 2005 I know you've heard this a thousand times, but from the looks of things few businesses are following the advice… Far too many businesses (online or offline) define their target market as "anyone with a pulse and a wallet." (Not always in that order.) ... http://ericgraham.articlealley.com/do-you-want-to-sell-more-then-stop-trying-to-be-everything-to-everybody-7420.html 01st September 2005 While most marketers are beginning to understand the critical importance of maximizing conversion rates, few are tracking or working to maximize another critical measurement of website effectiveness. Visitor value… Visitor value is simply a represen... http://ericgraham.articlealley.com/how-to-maximize-the-value-of-every-visitor-to-your-website-5570.html 18th August 2005 "With 50 other companies selling the same products and services, why should I do business with you rather than one of your competitors?" The number of competitors you face as an online merchant grows daily. If you can't answer that one question, it's o... http://ericgraham.articlealley.com/differentiate-and-grow-rich-the-importance-of-a-strong-usp-4018.html 07th August 2005