http://www.articlealley.com en-us editorial@articlealley.com "If you build it, they will come" might be alright for Field of Dreams, but it isn't the attitude to take if you want to generate effective traffic to your website. While effective web copywriting is essential to get your site recognised by users and s... http://www.articlealley.com/article_846021_15.html 02nd April 2009 You may think that bombarding your reader with offers is the most effective way to generate sales. However, this is not the case. If things are too complicated or there is too much choice, visitors to your website are more likely to become frustrated a... http://www.articlealley.com/article_846018_15.html 02nd April 2009 It seems like an obvious lesson, but it is one that many people forget. Web copywriting should be positive if you want to encourage your readers to take action. A passive or negative message can quickly send readers away from your site. 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