http://www.articlealley.com en-us editorial@articlealley.com Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elev... http://catherinefranz2.articlealley.com/describe-your-business-in-one-sentence-1581226.html 02nd June 2010 Objective: To use the spiders on the Internet to monitor information for you and save you the time. Strategy: Use Google's Alerts system to be your "watch dog" and do the work for you. Who needs this strategy? People who want to have an ear-to-th... http://catherinefranz2.articlealley.com/let-google-baby-sit-for-you-32087.html 02nd March 2006 By Catherine Franz Thinking back on it, my lifestyle change journey really began about eight years ago. But I didn't become aware of it until about three years ago when I consciously decided I needed to lead a "lighter" life and started by cleaning ... http://catherinefranz2.articlealley.com/embrace-your-overall-vision--it-may-be-hiding-in-the-strangest-places-23153.html 09th January 2006 By Catherine Franz Haven't you always thought having a disorderly mind meant something was wrong? Well, I did. That was, until... I read tons of information about the brain, including material produced by the Center for the Study of the Brain. ... http://catherinefranz2.articlealley.com/improve-your-focus-overnight-23150.html 09th January 2006 By Catherine Franz Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what y... http://catherinefranz2.articlealley.com/secrets-to-creating-great-headlines-19553.html 13th December 2005 One hour here, two hours there, even fifteen minutes, it all adds up, and quickly too. Television is toxic to our self-esteem. In fact, 90% of television programs are a depressant. That leaves only 10% as a stimulant. With such a high percentage of ne... http://catherinefranz2.articlealley.com/one-big-way-to-increase-your-values-and-selfesteem-19325.html 12th December 2005 The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer wor... http://catherinefranz2.articlealley.com/open-your-introduction-with-a-firecracker-moment-19324.html 12th December 2005 By Catherine Franz You are a human being, right? You also believe you are either male or female, right? You also have other roles you play in your life, like mother, father, brother, sister, employee, employer, boss, manager, in-law -- and the l... http://catherinefranz2.articlealley.com/be-that-miracle-19062.html 09th December 2005 By Catherine Franz Marketing strategies come after the objectives and vision and mission statement and before the action plan and tasks. The marketing strategy is how you are going to carry out the objective. Tasks contain the detail. Tasks ar... http://catherinefranz2.articlealley.com/marketing-strategies-in-its-simplest-form-18560.html 06th December 2005 By Catherine Franz Drama occurs all around us. We don't think of ourselves as a drama queen or king. "isn't that a movie?" isn't that a neighbor, co-worker, friend, or in-law? For artists, drama contributes to their creative production. There is... http://catherinefranz2.articlealley.com/drama--how-it-zaps-creativity-and-success-16901.html 23rd November 2005 Stay in contact with customers on a regular basis. Just as it is bad news to send out too many emails to customers, it is just as bad to not stay in contact with them. Customers don't want to feel abandoned. Here are three things to help you stay in... http://catherinefranz2.articlealley.com/ten-ways-to-help-you-improve-customer-service-16900.html 23rd November 2005 Andrew Carneige once told Napoleon Hill, "I am no longer cursed by poverty because I took possession of my own mind, and that mind has yielded me every material thing I want, and much more than I need. But this power of mind is a universal one, available... http://catherinefranz2.articlealley.com/spinning-negative-into-gold-16899.html 23rd November 2005 A marketing strategy is a series of actions intended to accomplish a specific sales goal. For example, an advertising strategy for a new product or service. The words marketing campaign is commonly substituted in order to catch readers attention. N... http://catherinefranz2.articlealley.com/yes-you-must-test-a-market-strategy-16898.html 23rd November 2005 She splits her year between New York City and Arizona. I have been a fan since her first book and especially enjoyed "The Artist Way." I like to believe that I was one of the first to devour it page by page, exercise by exercise. Not just once but s... http://catherinefranz2.articlealley.com/book-review--the-sound-of-paper-16896.html 23rd November 2005 An exercise for defining what prospects you are attracting. Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was... http://catherinefranz2.articlealley.com/fishing-for-prospects--what-is-your-lure-bait-and-gear-10139.html 27th September 2005 In marketing, U.S.P. is the acronym for unique selling proposition. The USP process answers the distinct question: "What distinguishes your product or service from similar products or services, even businesses as a whole?" After continually battling m... http://catherinefranz2.articlealley.com/what-distinguishes-you-from-your-competitors-9719.html 23rd September 2005 U.S.P., in marketing, is the acronym for unique selling proposition. This is asking, "What distinguishes you from similar products or services, even businesses as a whole.?" Even after going through the regular method of finding out what was unique... http://catherinefranz2.articlealley.com/what-distinguishes-you-from-your-competitors-6494.html 26th August 2005