Aaron Wall's Articles http://www.articlealley.com en-us editorial@articlealley.com Why SEMPO does Not Work Why SEMPO does Not Work 29 July 2004 What is SEMPO? SEMPO is the search engine marketing professionals organization. What is the Goal of SEMPO? "SEMPO is a non-profit professional association working to increase awareness and promote the value o... http://aaronwall.articlealley.com/why-sempo-does-not-work-441.html 28th December 2004 Delusional Search Engine Optimization & SEO Tips Delusional Search Engine Optimization & SEO Tips May 8, 2004 Why do People Become Successful? Usually it is the result of having extreme natural gift or a passion for a topic. Sometimes success is a function of luck. On the web it is the syndication ... http://aaronwall.articlealley.com/delusional-search-engine-optimization--seo-tips-439.html 28th December 2004 6 Tips for Choosing an SEO Company 6 Tips for Choosing an SEO Company January 2004 Signs of Scams First we will start off with the low hanging fruit. I do not recommend anything in the Black Hat SEO directory...its bad stuff! Anyone who guarantees a ranking prior to seeing your sit... http://aaronwall.articlealley.com/6-tips-for-choosing-an-seo-company-438.html 28th December 2004 The SEO Vent The SEO Vent December 2003 When you pay zero down you can rest assured you are getting exactly what you paid for. As a person learning, performing, and teaching internet marketing I take great pride in helping people avoid scams. Not only do I pers... http://aaronwall.articlealley.com/the-seo-vent-437.html 28th December 2004 PageRank: a True Commodity PageRank: a True Commodity 29 July 2004 What is PageRank Worth? Whatever people are willing to pay for it. Nothing more, nothing less... How does PageRank Relate to Relevancy or Rankings? Some people believe that PageRank directly relates to rele... http://aaronwall.articlealley.com/pagerank-a-true-commodity-436.html 28th December 2004 Google Update Austin: How to Keep Your Hotel Full Google Update Austin: How to Keep Your Hotel Full February 2004 Many of the sites most adversely effected by the recent changes to the Google algorithm are hotel, car rental, or other regional websites. The World's Best Hotels Its hard to have the... http://aaronwall.articlealley.com/google-update-austin-how-to-keep-your-hotel-full-435.html 28th December 2004 Google Update Austin: Google Update Florida Again Google Update Austin: Google Update Florida Again January 2004 "Wow Google just destroyed my rankings" A common line I have been told over and over again. Ever since the middle of November Google has been up to some real trickery... While this upd... http://aaronwall.articlealley.com/google-update-austin-google-update-florida-again-434.html 28th December 2004 Yahoo! Content Acquisition Program Yahoo! Content Acquisition Program March 2004 Yahoo! Search Overview The new Yahoo! Search is primarily based off of a recent rewrite in the Inktomi core algorithm. The recent rewrite will allow Yahoo! to better process 3 and 4 word queries (or lo... http://aaronwall.articlealley.com/yahoo-content-acquisition-program-433.html 28th December 2004 Inktomi VS Google Inktomi VS Google Jamuary 2004 Good Old Google Nearly every day I look at news headlines and read another article about Google. Many economist have stated Google will spark the economy. Most search engine marketers optimize with Google in mind. Googl... http://aaronwall.articlealley.com/inktomi-vs-google-432.html 28th December 2004 The All Powerful Link Myth The All Powerful Link Myth November 4, 2004 How Much does an Extremely Powerful Link Cost? The price of links depends on a ton of things. Generally it comes down to perceived value, but the value is going to depend on many issues. Link brokers set... http://aaronwall.articlealley.com/the-all-powerful-link-myth-431.html 28th December 2004 Website Submission: Just the Facts Website Submission: Just the Facts May 10, 2004 (Updated November 7th, 2004) Search Engine Traffic Breakdown Over 90% of US search engine traffic is driven by Yahoo! or Google owned search technology - source: Search Engine Watch. Additionally Ask Je... http://aaronwall.articlealley.com/website-submission-just-the-facts-430.html 28th December 2004 The Missing Link: Selling the Link The Missing Link: Selling the Link February 2004 McDonalds They pretty much have nothing to do with links, except that I ate there today. I changed my usual order of three McChicken sandwiches without lettuce to two McChicken sandwiches without lettu... http://aaronwall.articlealley.com/the-missing-link-selling-the-link-429.html 28th December 2004 Building Value on the Web (The Best SEO Tip EVER!) Building Value on the Web (The Best SEO Tip EVER!) January 2004 Tricks of the Trade There are many SEO tricks which can help boost your rankings, but for the most part they are continuously changing. If you want to do search engine marketing for a li... http://aaronwall.articlealley.com/building-value-on-the-web-the-best-seo-tip-ever-428.html 28th December 2004 Domain Names and Anchor Text Domain Names and Anchor Text May 21, 2004 Branding vs Naming Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic. The truth of this... http://aaronwall.articlealley.com/domain-names-and-anchor-text-427.html 28th December 2004 The Cost of Free Hosting The Cost of Free Hosting February 2004 What Are The Benefits of Free Hosting Well off the start the obvious benefit is that it does not cost anything...at least there are no direct costs for the site. Who Offers Free Hosting? Anglefire GeoCities... http://aaronwall.articlealley.com/the-cost-of-free-hosting-426.html 28th December 2004 Why Every Webmaster Should Own a Blog Why Every Webmaster Should Own a Blog November 2003 What is a Blog Weblogs are dated journals which are used by about 0.03% of the internet, yet they play a huge role in search results. To remove spam from search results, search engines have been rel... http://aaronwall.articlealley.com/why-every-webmaster-should-own-a-blog-425.html 28th December 2004 Low Quality Web Directories Low Quality Web Directories 27 July 2004 Why are Directories Important? Since search algorithms are just programs without intelligence they must rely upon the intelligence of humans to structure their search results. Some search engines such as G... http://aaronwall.articlealley.com/low-quality-web-directories-424.html 28th December 2004 Interview of Bruce Stone of Wow Directory Interview of Bruce Stone of Wow Directory June 7 2004 Hello Bruce, Thanks for taking the time to let me ask you a few questions. Lets get into the questions... When did you come up with the idea for Wow Directory? WoW is a long time dream co... http://aaronwall.articlealley.com/interview-of-bruce-stone-of-wow-directory-423.html 28th December 2004 Branding a Directory Branding a Directory April 2004 How do I Create a Successful Directory? There are a few things which are important to do when creating a directory. To maximize the long term success of your directory you want to ensure: Search engines can index yo... http://aaronwall.articlealley.com/branding-a-directory-422.html 28th December 2004 The Struggles of a Directory The Struggles of a Directory December 2003 No single person will ever know enough about the world around them to create a comprehensive global directory. We are forced to rely on one another to help build catalogs of the internet. As time passes and t... http://aaronwall.articlealley.com/the-struggles-of-a-directory-421.html 28th December 2004 Interview of Spurl Creator Hjalmar Gislason Interview of Spurl Creator Hjalmar Gislason 28 July 2004 Recently I interviewed Hjalmar Gislason, who is the owner of a social searching bookmark project by the name of Spurl. Here is what he said... What is Spurl? Spurl helps users remember the i... http://aaronwall.articlealley.com/interview-of-spurl-creator-hjalmar-gislason-420.html 28th December 2004 Hubs & Authorities: Local Community Link Structure Hubs & Authorities: Local Community Link Structure December 2003 Why Links Matter All successful businesses have feedback loops. To be competitive a search engine must rely on some third party factors to determine the quality of a resource. By linkin... http://aaronwall.articlealley.com/hubs--authorities-local-community-link-structure-417.html 28th December 2004 The SEO Tragedy of the Commons The SEO Tragedy of the Commons December 3, 2004 The Tragedy of the Commons is... An amazing read which is exceptionally thought provoking. It talks about how a lack of control in the name of freedom will lead to our own self destruction. If we do... http://aaronwall.articlealley.com/the-seo-tragedy-of-the-commons-415.html 28th December 2004 Mesothelioma: Greed, Cancer, & Profits Mesothelioma: Greed, Cancer, & Profits December 2, 2004 Mesothelioma: Malignant spreading tumor of the mesothelium of the pleura, pericardium, or peritoneum, arising as a result of the presence of asbestos fibres. It is diagnostic of exposure to asbes... http://aaronwall.articlealley.com/mesothelioma-greed-cancer--profits-414.html 28th December 2004 Be the Best Be the Best December 2, 2004 Work from Your Interests: The web allows you to get paid to learn and teach about any subject you are interested in.To do well in a hyper competitive market (such as the web) you will want to do something you are interest... http://aaronwall.articlealley.com/be-the-best-413.html 28th December 2004 Political Search Engine Marketing Political Search Engine Marketing October 30, 2004 Using Search Engine Marketing to Spread Democracy...What? When you know search engine marketing you can spread any message you like. You can also do it on the cheap. :-) Politics... Is sometimes ... http://aaronwall.articlealley.com/political-search-engine-marketing-412.html 28th December 2004 SEO & Internet Marketing: Land of the Middle Man SEO & Internet Marketing: Land of the Middle Man 16 July 2004 Who am I fooling? I tell some people that I am an SEO and what I do and some people think it makes me really smart. The truth is that with a little experience and some effort anybody can b... http://aaronwall.articlealley.com/seo--internet-marketing-land-of-the-middle-man-411.html 28th December 2004 SEO vs. PPC: Seth is Completely Wrong! SEO vs. PPC: Seth is Completely Wrong! July 5th, 2004 What did Seth Say? "Lucking into (and it is luck) the top slot of a great word on Google is not a business plan. It's superstition. It's blind faith." He basically said that pay per click is th... http://aaronwall.articlealley.com/seo-vs-ppc-seth-is-completely-wrong-410.html 28th December 2004 Why Build a Niche Website? Why Build a Niche Website? June 11, 2004 Quality vs. Quantity Larger is not necessarily better. Many people tell you to make tons of content but fail to explain exactly what quality content is. The biggest problem with growing extremely large is a co... http://aaronwall.articlealley.com/why-build-a-niche-website-409.html 28th December 2004 What is Quality Content? What is Quality Content? June 5, 2004 Lots of people tell you to make quality content, but they fail to ever define what quality is. What quality are people talking about when they say make quality content? Long, short, easy reading, snappy, robust, c... http://aaronwall.articlealley.com/what-is-quality-content-408.html 28th December 2004 Keeping Customers Comming Back Keeping Customers Comming Back April 2004 How in the Hell do I get repeat Visitors? Create fresh content which keeps them wanting to come back, or send them places they will really enjoy. Fresh Content Using a blog, news feeds, and writing regula... http://aaronwall.articlealley.com/keeping-customers-comming-back-407.html 28th December 2004 Janet Jackson & Search Engine Marketing Janet Jackson & Search Engine Marketing February 2004 Janet Jackson Showed Her Boob at Halftime The significance of that sentence should be next to nothing. Unfortunately it is not. In her doing a simple act of stupid self promotion she found a resur... http://aaronwall.articlealley.com/janet-jackson--search-engine-marketing-406.html 28th December 2004 The Problems with Search Personalization The Problems with Search Personalization January 2004 What is Search Personalization? I may like the Chicago Bulls. I may be interested in Bull markets. I may want to run with the Bulls. The goal of search personalization is to help the searcher save... http://aaronwall.articlealley.com/the-problems-with-search-personalization-405.html 28th December 2004 Search Engine Marketing 2004 Predictions Search Engine Marketing 2004 Predictions December 2003 I just read Jill Whalen's reviews of her expectations for what would happen in 2003. I think its a good idea to try to look ahead, so I will. The United States will be at War with a Third World... http://aaronwall.articlealley.com/search-engine-marketing-2004-predictions-404.html 28th December 2004 Search Engine Forums: SEO Forums Reviewed Search Engine Forums: SEO Forums Reviewed December 2003 There is a ton of information about search engines on the web. Multiple times people have stated the fact that the value of a search engine is inversely proportional to the amount of knowledge pe... http://aaronwall.articlealley.com/search-engine-forums-seo-forums-reviewed-403.html 28th December 2004 Death Before Birth - The Life Cycle of a Search En Death Before Birth - The Life Cycle of a Search Engine Evolution In the past decade search has went from not existing, to general file matching, to machines so complex that few people understand how they work. As they evolve in complexity there will a... http://aaronwall.articlealley.com/death-before-birth--the-life-cycle-of-a-search-en-402.html 28th December 2004 Debunking the Dashed Domain Discussion Debunking the Dashed Domain Discussion Article Background For years there have been arguements between branding vs search engine visibility. Recently Google decided to end this arguement for once and for all! In the past it was easy to get good se... http://aaronwall.articlealley.com/debunking-the-dashed-domain-discussion-32.html 26th November 2004 Hosting VS Domain Registration Hosting VS Domain Registration Many people have the misconception that domain registration and hosting are the same thing. This is completely untrue, and could prove rather costly error to your business.. Domain Registration When you go to r... http://aaronwall.articlealley.com/hosting-vs-domain-registration-31.html 26th November 2004