http://www.articlealley.com en-us editorial@articlealley.com Branding: You are the Brand Copyright 2005 Daniel Sitter What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that... http://www.articlealley.com/article_6305_15.html 24th August 2005