http://www.articlealley.com en-us editorial@articlealley.com The Center for the Digital Future today released its results for the fifth year of their project, Surveying the Digital Future. And what in... http://www.articlealley.com/article_19022_15.html 09th December 2005 Jagger, Google Analytics, and the Future of Search & SEOTwo big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.JaggerFirst, let's discus... http://www.articlealley.com/article_16285_6.html 18th November 2005 ?I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania. Ian was concerned about the effect of a variety of issues including in... http://www.articlealley.com/article_14390_6.html 04th November 2005 I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it migh... http://www.articlealley.com/article_14387_36.html 04th November 2005 If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write i... http://www.articlealley.com/article_14386_6.html 04th November 2005 As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just aroun... http://www.articlealley.com/article_14385_6.html 04th November 2005 Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the ... http://www.articlealley.com/article_14384_6.html 04th November 2005 Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics,... http://www.articlealley.com/article_14383_6.html 04th November 2005 Recently I wrote an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google lov... http://www.articlealley.com/article_14382_6.html 04th November 2005 From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it ... http://www.articlealley.com/article_14381_6.html 04th November 2005 Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, ... http://www.articlealley.com/article_14380_11.html 04th November 2005 As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine pres... http://www.articlealley.com/article_14379_6.html 04th November 2005 Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move ... http://www.articlealley.com/article_14378_36.html 04th November 2005 Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career. 1) Follow a sensible career path… STEP 1: Sta... http://www.articlealley.com/article_14377_11.html 04th November 2005 Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences. But cold calling is an art-form. It can be daunting, it's always a lot... http://www.articlealley.com/article_14376_15.html 04th November 2005 35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more! Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results o... http://www.articlealley.com/article_14375_50.html 04th November 2005 Ever wanted a job where you could spend all day, every day, writing clever and inspiring prose? Yes? Well don't become a freelance copywriter! Don't get me wrong, it's a great job, and for some of us it's a calling that won't be denied. And you definit... http://www.articlealley.com/article_14374_50.html 04th November 2005 Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site i... http://www.articlealley.com/article_14373_6.html 04th November 2005 If you're a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you. Recently my copywriting website dropped out of Yahoo's Australian rankings. For quite a while, it had bee... http://www.articlealley.com/article_14372_6.html 04th November 2005 Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers? I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you. Recap your answer... http://www.articlealley.com/article_14371_50.html 04th November 2005 As soon as you register your domain name, submit it to Google! Even if you haven't built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you haven't fully articulated your business... http://www.articlealley.com/article_14370_6.html 04th November 2005 Research reveals three important facts: 1) The Internet is one of the most important sources of information. 2) The trustworthiness of the Internet is declining. 3) Customers will come back to your site if they trust it. In the face of a decli... http://www.articlealley.com/article_14369_50.html 04th November 2005 Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that... http://www.articlealley.com/article_14368_50.html 04th November 2005 Search engines determine their rankings based on two things: 1) Is your site relevant? (Optimized for certain keywords) 2) Is your site important? (Many links back to your site from other sites) Only when you address both of these considerations are ... http://www.articlealley.com/article_14362_6.html 04th November 2005 For a while there, the Internet and the World Wide Web showed great promise. They whispered sweet nothings in our ears, promising to be the voice of the small and marginalized, the new democracy, the great equalizer.But it wasn't to be, for the ... http://www.articlealley.com/article_14361_6.html 04th November 2005 The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you're going to spend. Most importantly, your l... http://www.articlealley.com/article_14360_6.html 04th November 2005 Despite adamant claims to the contrary, racism continues to plague many peoples around the world. The first step toward resolving issues of racial intolerance and prejudice is to develop an understanding of the underlying concepts and their labels. T... http://www.articlealley.com/article_14359_24.html 04th November 2005 If you're like most other CEOs, the term "search engine optimization" will mean very little. Either that or it means expense! But it doesn't have to be that way… If you feel like you're standing in a dark room handing money to strangers to get you in the ... http://www.articlealley.com/article_14358_6.html 04th November 2005 So you've built your website, you know what keywords you want to target (i.e. what words your customers are searching for), and you're ready to write your copy and your free-reprint articles. You've been told that you should use your keywords frequentl... http://www.articlealley.com/article_14357_6.html 04th November 2005 About 80% of website traffic comes through search engines. And research shows, if you're not on the first 2 pages, most people won't find you. This article isn't about how to achieve a high ranking. That topic has been done to death over the past few... http://www.articlealley.com/article_14356_6.html 04th November 2005 The creation of user documentation is a big component of any software project. Unfortunately, it's often undervalued and left to the last minute. But that doesn't mean it should be without a good management plan. This is the first in a series of three ... http://www.articlealley.com/article_14355_50.html 04th November 2005 So you're responsible for managing a documentation project. You know who your audience is, what they're trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now it's time to spec out your intentions. ... http://www.articlealley.com/article_14354_50.html 04th November 2005 So you understand your user documentation project and you've specced it out. Now you're ready to write. Here's some tips to help you on your way. This article isn't about the actual writing itself; it's about the things which go along with the writing. (F... http://www.articlealley.com/article_14353_50.html 04th November 2005 What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping? Your answer to this question may determine the success of your website. ... http://www.articlealley.com/article_14352_50.html 04th November 2005 New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil. Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to. ... http://www.articlealley.com/article_14351_50.html 04th November 2005 These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of ... http://www.articlealley.com/article_14350_50.html 04th November 2005 Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store. Web s... http://www.articlealley.com/article_14349_50.html 04th November 2005 You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers ... http://www.articlealley.com/article_14348_50.html 04th November 2005 User documentation is all too often written by programmers for programmers. It tends to focus on the product's features, rather than the user's tasks. Generally, programmers aren't in the ideal position to be writing user documentation. They're too close ... http://www.articlealley.com/article_14347_50.html 04th November 2005 Follow 10 simple rules of thumb, and you'll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish ... http://www.articlealley.com/article_14345_50.html 04th November 2005 We all know that the lion's share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and ... http://www.articlealley.com/article_14344_6.html 04th November 2005 We all know that online publishers earn revenue from our free reprint articles. They place pay-per-click ads on the web page that contains the article, and the advertiser pays them whenever someone clicks on the ad. Most use programs like Google A... http://www.articlealley.com/article_8308_3.html 09th September 2005