Bobette Kyle's Articles http://www.articlealley.com en-us editorial@articlealley.com 5 Tips for Understanding Your Ideal Customer My current project (Daysteps) is a challenge because our first product is a personal planner for people with very different priorities and viewpoints compared to the average, career-focused consumer who uses a traditional planner. Fortunately, two of the ... http://www.articlealley.com/article_1203239_64.html 27th October 2009 Marketing Strategy for a Tough Economy The business of marketing -- meeting needs profitably -- means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving people what they want when and how they want it. Today's emp... http://www.articlealley.com/article_568061_15.html 01st July 2008 The Indirect Profit Margin In the strictly quantitative world of accounting, an "indirect profit" line does not exist on the P&L form. Every marketer and small business owner knows, however, that many aspects of profitable marketing are not clearly apparent or quantifiable. <... http://www.articlealley.com/article_241261_15.html 07th November 2007 7 Ways to Market Your Art Online As an artist you are creative by nature, which means the business aspects of marketing and selling may feel uncomfortable. Developing an online presence can help with the process. Each online activity creates permanent evidence that you have been there an... http://www.articlealley.com/article_241265_64.html 07th November 2007 The 4 Ps of Marketing There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business. One key to knowing ... http://www.articlealley.com/article_193901_64.html 27th July 2007 7 Ways to Improve Profit Through Both Long- and Short-Term Strategies Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By including both short- an... http://www.articlealley.com/article_193899_15.html 27th July 2007 7 Pricing Strategies That Improve Profit Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross ... http://www.articlealley.com/article_193898_64.html 27th July 2007 Online Marketing Through Social Networking Sites (Part 2) by Bobette Kyle Last month, in part 1, I introduced the concept of social networking sites and how to begin online networking. This month, in part 2, I detail some more specific networking and marketing techniques. Keep it Real Just as with every... http://www.articlealley.com/article_150247_15.html 21st April 2007 Online Marketing Through Social Networking (Part 1) by Bobette Kyle Social networking online is one of today's hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help... http://www.articlealley.com/article_150244_15.html 21st April 2007 7 Steps for Creating a Business or Advertising Slogan by Bobette Kyle A slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big ... http://www.articlealley.com/article_150234_15.html 21st April 2007 Brainstorming Unique Business, Service & Product Ideas Brainstorming Unique Business, Service & Product Ideas by Bobette Kyle Truly unique concept development is a struggle, which explains much of the "copying" that goes on within any given industry. Our new business, product and service ideas often have ... http://www.articlealley.com/article_150230_15.html 21st April 2007 3 Ways to Add Customer Interaction Into the Marketing Plan The Internet is firmly and permanently entrenched in today’s mainstream culture, allowing consumers to be increasingly interactive. For example, "Google" is now a verb as well as a search engine. Also, user-driven sites (such as MySpace and YouTube) reg... http://www.articlealley.com/article_112466_64.html 15th December 2006 Customer Segmentation Needn't Create Poor Customer Service A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more perks and personal service than "lower" categories. There are right and wrong ways to do this. Doing it right means cultivating customers so th... http://www.articlealley.com/article_107667_15.html 21st November 2006 5 Reasons NOT To Have a Marketing Plan Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what... http://www.articlealley.com/article_9136_15.html 19th September 2005 Is Your Marketing Plan Ready for an Update? With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing pr... http://www.articlealley.com/article_7704_15.html 07th September 2005