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<title>Martin Jarvis's Articles</title>
<link>http://www.articlealley.com</link>
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<title> Phrase Matching Options and Negative Keywords</title>
<description>A network contact of mine recently described the following problem, and asked what I might suggest.....

For his Adwords campaign he chose three keywords (lets say they were "knitted", "jumper" and "cardigan"). He selected phrase matching, where the key...</description>
<link>http://www.articlealley.com/article_28446_7.html</link>
<pubDate>10th February 2006</pubDate>
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<title>A Word about Click-Fraud</title>
<description>This article has been taken from my Google Adwords Q &amp; A Blog, where I seek to de-mystify the issues surrounding Pay-per-click marketing for businesses that are considering Online Marketing for their Websit...</description>
<link>http://www.articlealley.com/article_9066_7.html</link>
<pubDate>15th September 2005</pubDate>
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