Shannon Cherry's Articles http://www.articlealley.com en-us editorial@articlealley.com When it comes to good publicity: say cheese! Copyright 2005 Cherry Communications/Be Heard Solutions A key principle of marketing is to find something unique about what you offer and make this the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique... http://www.articlealley.com/article_13756_3.html 30th October 2005 Creating copy that attracts customers. Copyright 2005 Cherry Communications/Be Heard Solutions Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibil... http://www.articlealley.com/article_12917_3.html 21st October 2005 When it comes to your releases, don't bargain with jargon. Copyright 2005 Cherry Communications/Be Heard Solutions What is one of the biggest pet peeves of journalist everywhere? It's jargon. And it comes in many forms. Are you making any of these mistakes? 1) Not using plain language. You may be famil... http://www.articlealley.com/article_11869_15.html 10th October 2005