William King's Articles http://www.articlealley.com en-us editorial@articlealley.com Importance of Branding: What's in a Name Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but ... http://williamking4.articlealley.com/importance-of-branding--whats-in-a-name-1719.html 10th May 2005 Getting noticed on the Internet The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge. How does a small business avoid being washe... http://williamking4.articlealley.com/getting-noticed-on-the-internet-1686.html 05th May 2005