http://www.articlealley.com en-us editorial@articlealley.com A lot has changed in the search engine optimization industry over the years, but it's been a while since such a drastic change has occurred in such a short period of time. For some time now, people have known that inbound links play a large role in the ra... http://www.articlealley.com/article_18834_6.html 09th December 2005 For some reason, many businesses are still avoiding online advertising, instead sticking to more traditional forms such as newspaper advertising, direct mail or television. While these are all great forms of advertising, they are also more expensive and t... http://www.articlealley.com/article_18661_3.html 07th December 2005 If you're like many of the business owners that are beginning to see the importance of search engine optimization as a marketing tool, chances are that you've come across quite a bit of contradictory information. You've probably heard a dozen opinions of ... http://www.articlealley.com/article_16411_3.html 20th November 2005 As we move into yet another holiday season, business has the opportunity to increase dramatically...provided we've done our homework. That includes having our seasonal marketing and advertising ready to roll, enough inventory to sell, and last but not lea... http://www.articlealley.com/article_16410_15.html 20th November 2005 People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on... http://www.articlealley.com/article_15493_15.html 13th November 2005 If you haven't already experienced it yourself, then you've probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but in all fairness it's no d... http://www.articlealley.com/article_15492_15.html 13th November 2005 At some point, most businesses, especially small businesses will find themselves in a position where they feel that they can't afford to advertise properly, or even at all. Unfortunately this can cause a vicious downward spiral because by not advertising ... http://www.articlealley.com/article_15491_15.html 13th November 2005 If your business has a website, most likely it's constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes. Some of your content may be time sensitiv... http://www.articlealley.com/article_15490_3.html 13th November 2005 If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understandin... http://www.articlealley.com/article_15489_3.html 13th November 2005 When someone asks for your business card do you do like most people and simply hand it over? There's a better way to do it that it can bring you more business without taking up anymore of your time. All you have to do is say "Do you mind if I give you a f... http://www.articlealley.com/article_15488_15.html 13th November 2005 One of the things that stops many small business owners or managers from starting to advertise is that they feel that they can't commit to running the ad that they would like to run on a regular basis. This idea is both a good thing and a bad thing at the... http://www.articlealley.com/article_15487_15.html 13th November 2005 Probably not, at least not in the near future, but it is beginning to get a lot of attention from the companies that have the resources to invest in it. With TiVo offering consumers the ability to eliminate commercials, advertisers have had to resort to m... http://www.articlealley.com/article_15486_15.html 13th November 2005 Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign. Virgin Mobile took a more effecti... http://www.articlealley.com/article_15485_15.html 13th November 2005 You run a small flower shop and a customer asked for a floral arrangement with a type of flower that you don't carry. She's visibly upset because none of the other local flower shops are even able to get this rare type of flower and you were her last hope... http://www.articlealley.com/article_15484_15.html 13th November 2005 It wasn't long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn't the case anymore.... http://www.articlealley.com/article_15483_15.html 13th November 2005 1. Don't ignore your own "Acres of diamonds" - ask your existing clients to refer some of their family, friends and associates to you. If they're happy with your service they will be more than happy to do it and your job will be much easier since they are... http://www.articlealley.com/article_15482_15.html 13th November 2005 Many business owners put off beginning to market their business until sales increase. While this may make perfect sense to an accountant, it is more often than not a poor choice for a business owner to make because until something is done to increase the ... http://www.articlealley.com/article_15481_3.html 13th November 2005 As business owners or managers we often find it difficult, even in the best of situations to get out and seek new business. You've probably thought that if you could just find a way to squeeze that into your day without spending more time away from your f... http://www.articlealley.com/article_15480_15.html 13th November 2005 Most businesses invest in marketing and advertising each month but overlook another vital investment that they are already making. That investment is their employees. I've said before that your employees can make or break your company, and recently I ran ... http://www.articlealley.com/article_15479_15.html 13th November 2005