Paul Lemberg's Articles http://www.articlealley.com en-us editorial@articlealley.com Strategic Critical Success Factors Jump Start The Ben Franklin Program for Focusing on What's Important. Here's a curious question: Do all your daily efforts push your business towards your objectives? For most businesses, the answer is no - executives and employees spend a fair amount of time... http://paullemberg.articlealley.com/strategic-critical-success-factors-jump-start-36725.html 16th March 2006 The Vital Few Back in the 19th century, an Italian economist quantified the general relationship between a minority of producers and a majority of output. Sound familiar? The simplified version of Vilfredo Pareto's ratio, known as the 80/20 rule or the Pareto Principle... http://paullemberg.articlealley.com/the-vital-few-36719.html 16th March 2006 Thinking About Thinking How much time do you spend just thinking? Take a guess - how much during any given day, week or month? I'm don't mean the kind of thinking you do while driving in your car, commuting on the train, during your morning run, or even in the shower. I'm referr... http://paullemberg.articlealley.com/thinking-about-thinking-36718.html 16th March 2006 Thinking About Thinking - Part 2 of 2 Like many of my clients, I am always looking for ways to speed things up - to produce more results with the same or even fewer resources. We probably agree on this. The key is certainly not about working harder; it may not even be about working smarter. B... http://paullemberg.articlealley.com/thinking-about-thinking--part-2-of-2-36717.html 16th March 2006 Time Well Spent Many entrepreneurs and executives play the role of Chief Cook and Bottle Washer on the job. They feel that it is their responsibility to do everything and anything to expand their business. Although this is often appropriate in start-ups, there comes a ti... http://paullemberg.articlealley.com/time-well-spent-36716.html 16th March 2006 Tracking For Profits If you can't track it, don't do it. Every high-performance venture needs a tracking system. A tracking system with well-designed metrics lets everyone know how well they are doing relative to their commitments. It is a guide to whether additional or ex... http://paullemberg.articlealley.com/tracking-for-profits-36714.html 16th March 2006 Unreasonable Requests "The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." -- George Bernard Shaw, Maxims for Revolutionists It is probably the numbe... http://paullemberg.articlealley.com/unreasonable-requests-36713.html 16th March 2006 What Not To Do & How Not To Do It How can you get more done? Can you really do more than you already do? Is there still room left on your plate for even one more thing? The truth is I don't know anyone (successful) who has too little to do. Not one of my many clients--nor any of my fr... http://paullemberg.articlealley.com/what-not-to-do-amp-how-not-to-do-it-36712.html 16th March 2006 What Stops You? Have you ever had a terrific idea which you didn't act on? Of course you have. I don't mean anything fancy either. Nothing earth-shattering. Just a plain old-fashioned good idea which would have made you more money. But you didn't get moving on it. Oh ... http://paullemberg.articlealley.com/what-stops-you-36711.html 16th March 2006 What's Valuable About Having Values? Let's talk about values... Yours. What kind? Family values, personal values, corporate values. So what are values - and why are they important to creating breakthroughs? Values are things we strive to gain or keep. They are the expressi... http://paullemberg.articlealley.com/whats-valuable-about-having-values-36710.html 16th March 2006 Why Predict The Future? Do you ever try to predict the future? Are you usually right, or wrong? If so, then read on. Can you predict the future of your industry? Can you predict the future of your business? No one can say with certainty what will happen next week much less o... http://paullemberg.articlealley.com/why-predict-the-future-36709.html 16th March 2006 Specific Measurable Results Want to make an immediate and dramatic increase in the overall performance of your company? Try creating a set of Specific Measurable Results (SMR) for each department or functional unit. Specific Measurable Results? Of course, your sales force has the... http://paullemberg.articlealley.com/specific-measurable-results-36451.html 15th March 2006 6 Ways Bosses Hurt Employee Performance Most discussions of management and leadership talk about what to do to help people be their best. Here are six ways executives and entrepreneurs routinely do the opposite. 1)They don't provide a vision for the company. Today, most companies hav... http://paullemberg.articlealley.com/6-ways-bosses-hurt-employee-performance-36428.html 15th March 2006 Seeking Passive Income Many entrepreneurs have worked their way into a box. They started a businesses to provide freedom, but in reality what they have is job plus financial risk. They have placed themselves at the center of their business universe, and although in theory th... http://paullemberg.articlealley.com/seeking-passive-income-36337.html 15th March 2006 Next Years Planning I'm amazed at how each year slips by just a little more quickly. Only a few weeks ago I was running the San Juan River in Utah - blazing sunshine and ninety degrees in the shade. Now it's Fall already. And hey, I live in Southern California - in some p... http://paullemberg.articlealley.com/next-years-planning-36281.html 15th March 2006 New Years Strategy New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider your strategic plan - by all means - go ahead. Whatever time of the year it is, you have proba... http://paullemberg.articlealley.com/new-years-strategy-36214.html 15th March 2006 Too Much To Do: 4 Keys to Effective Delegating "Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. " - General George S. Patton Many people think they have too many important things to do, but thats not the real problem. The real problem is eit... http://paullemberg.articlealley.com/too-much-to-do-4-keys-to-effective-delegating-36213.html 15th March 2006 Never Enough Time A provocation for the coming year, decade, century or millennium. It's a cliche of executive life: you don't have time to do everything. Whether you use little slips of paper, a planner, scheduling software or a Palm Pilot, all attempts at time man... http://paullemberg.articlealley.com/never-enough-time-36211.html 15th March 2006 10 Questions to Consider When Growing Your Business Here's a provocation for the coming year, decade, century or millennium. By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal tim... http://paullemberg.articlealley.com/10-questions-to-consider-when-growing-your-business-36209.html 15th March 2006 25 Ways to Get More Business Need more business? Who doesn't? Thankfully, new business is pretty easy to get, but you do have to do something to get it. Usually something you aren't currently doing. Here are 25 ways you can bring in more business, and if you do things right, more... http://paullemberg.articlealley.com/25-ways-to-get-more-business-36208.html 15th March 2006 7 Steps to Ensure Your Core Message Gets Through To Your Target Markt How much of your marketing is reaching your prospects where it counts? Are they acting upon your call to action? Are they thinking about your message - at least a little bit? Are they even reading it, at all? A lot of what passes for advertising an... http://paullemberg.articlealley.com/7-steps-to-ensure-your-core-message-gets-through-to-your-target-markt-36206.html 15th March 2006 Lead Generation 101 Once you get your streamlined sales force up to speed, it's going to need more people to talk to. You already have a lead generation program in place. But is it working? Is it sufficient? Probably not, otherwise you wouldn't be reading an article calle... http://paullemberg.articlealley.com/lead-generation-101-36204.html 15th March 2006 Marketing Brain Trust Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinkin... http://paullemberg.articlealley.com/marketing-brain-trust-36202.html 15th March 2006 Planning For Growth Are you planning your business or are you planning your growth? If you are like many high-performing business people, you have an annual ritual to set your plans for the coming twelve months. Some people do it in December, others at weird, miscellaneo... http://paullemberg.articlealley.com/planning-for-growth-36200.html 15th March 2006 Which is Better: New Customers or Repeat Business? - Part 2 of 2 In the first part of this series we looked at the effect prices have on profits. A change to the upside can have a wonderful effect on profits while reckless discounting and careless price reductions will surely have a disastrous one. If you don't fully ... http://paullemberg.articlealley.com/which-is-better-new-customers-or-repeat-business--part-2-of-2-36199.html 15th March 2006 How To Make Mistakes Promoting risk taking and eliminating fear of failure. It would be a mistake to try to avoid all mistakes. Indeed, it would be a colossal blunder to attempt doing things right the first time, every time. In today's light speed economy, ("new" economy... http://paullemberg.articlealley.com/how-to-make-mistakes-36190.html 15th March 2006 The Secrets of Strategy A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little unders... http://paullemberg.articlealley.com/the-secrets-of-strategy-36189.html 15th March 2006 The Secrets of Strategy - Part 2 of 2 How to Create Strategies That Work In Today's Markets. Of course you've heard that when you do what you've always done, you'll likely get what you've always got. In this case that means playing the tactical game: coming up with acceptable--or worse--c... http://paullemberg.articlealley.com/the-secrets-of-strategy--part-2-of-2-36181.html 15th March 2006 Strategic Philanthropy Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind. We call it strategic philanthropy. Two of the more popular names are cause -related marketing or com... http://paullemberg.articlealley.com/strategic-philanthropy-36177.html 15th March 2006 Surviving Survival Aren't you tired of sitting around waiting for something to finally happen? I just got off the phone talking with my friend James. We spoke about how his business was doing, and I asked what he planned on earning this year. His response surprised me: ... http://paullemberg.articlealley.com/surviving-survival-36176.html 15th March 2006 Thinking About More Business What does an old Russian joke have to do with getting new business? Did you increase your business in the past 12 months? Don't discriminate between more new clients or old clients spending more money--count the increase either way. If you didn't, you... http://paullemberg.articlealley.com/thinking-about-more-business-36174.html 15th March 2006 Visions of Leadership Right about now, you've made the discovery that if you intend to push your company beyond its current plateau, you will have to change the way you relate to your work. You have doubtlessly concluded this next level mandates you to let go of things like hi... http://paullemberg.articlealley.com/visions-of-leadership-36173.html 15th March 2006 The Critical Success Factors (Note, although this article was written in early 2002, it is totally relevant. Right now.) About three weeks ago I was surprised by this headline in the morning paper: "Fed says September 11th hurt economy." Wow! "What did I miss here?" W... http://paullemberg.articlealley.com/the-critical-success-factors-36172.html 15th March 2006 Attracting (and Keeping) Top Performers Good people are hard to find, the saying goes. For example, by the year 2000 over 190,000 computer programmer and other information technology jobs will be vacant, according to a Bureau of Labor Statistics report. (This is now a bit out of date, and altho... http://paullemberg.articlealley.com/attracting-and-keeping-top-performers-36154.html 15th March 2006 Breakthroughs Now As a business coach I have written a great deal about building a higher performance venture, creating breakthroughs, inventing the future, and generally moving faster than the speed of change -- or at the very least -- moving faster than your competitors.... http://paullemberg.articlealley.com/breakthroughs-now-36153.html 15th March 2006 Customer Advisory Boards - 10 Tips 10 Tips for having effective boards Customer Advisory Boards are a great source of information about your market and your business. Their advice is more valuable than any management consultant's. They provide real world counsel on what you are doing ri... http://paullemberg.articlealley.com/customer-advisory-boards--10-tips-36149.html 15th March 2006 5 Ways To Beef Up Sales...Immediately Last week, one of my clients—we'll call him Rick—had a demo scheduled with a prospect. The standard "show up and throw up" they typically did early in the sales cycle. Trying to shorten the sales cycle, I asked naively, "Why does the customer want to b... http://paullemberg.articlealley.com/5-ways-to-beef-up-salesimmediately-36141.html 15th March 2006 How To Communicate Value Proposition and ROI As part of my continuing series on Value and Pricing, the following article shows you how to position your company's value contribution to support the highest value-for-value exchange. Too many business owners, when asked about the value or ROI of th... http://paullemberg.articlealley.com/how-to-communicate-value-proposition-and-roi-36140.html 15th March 2006 The Myth of Sunk Costs Have you ever heard the expression, "Throwing good money after bad?" Have you ever worked on something you knew was a bad idea, yet continued to pour time and energy into it? And every time you tried to stop yourself from going forward, you said, "but ... http://paullemberg.articlealley.com/the-myth-of-sunk-costs-28325.html 09th February 2006 Connecting With Customers I just got off the phone with a friend of mine. Business is up he said, but he didn't know why. I asked him a few questions, but the more we spoke about it the more concerned I became. "What do you mean, you don't know why they're buying?" "We never... http://paullemberg.articlealley.com/connecting-with-customers-15097.html 11th November 2005 Ten Crucial Questions for Your Business Future As a business coach I specialize in asking questions. The right question asked at the right time can effect your business future more than you can imagine. It has the power to completely and instantly shift your mental activity, your entire thought pat... http://paullemberg.articlealley.com/ten-crucial-questions-for-your-business-future-14861.html 10th November 2005 19 Questions to Supercharge Your Business Plan Whether you are seeking capital for your company or are optimizing your business strategy, the most important element - particularly for outside investors - may be your written business plan. You can tune-up and supercharge your plan using this 19-step ch... http://paullemberg.articlealley.com/19-questions-to-supercharge-your-business-plan-14727.html 09th November 2005