http://www.articlealley.com en-us editorial@articlealley.com By Dean Mercado Alright so you have what you think is a good web site. Now what? What do you need to do to not only get it to earn its keep, but turn it from good to great? Well, in order to have an effective web site of any sort, there are ess... http://www.articlealley.com/article_189265_4.html 24th July 2007 I believe it’s safe to say that regardless of the type of web site you own, drawing the continual attention and favor of the major search engines is very important to your effectiveness on the Internet. And since it’s never wise for a businessperso... http://www.articlealley.com/article_189264_3.html 24th July 2007 By Dean Mercado As a marketing coach and consultant, one of the biggest and costliest mistakes that I see small businesses make time and time again is that they’re neck deep in their business and they still haven’t clearly defined their target m... http://www.articlealley.com/article_189263_81.html 24th July 2007 As a marketing coach and consultant, one of the biggest and costliest mistakes that I see small businesses make time and time again is that they’re neck deep in their business and they still haven’t clearly defined their target market. They continue t... http://www.articlealley.com/article_188345_3.html 23rd July 2007 So you've tried direct mail, advertising, you've got a web site, maybe you've even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A... http://www.articlealley.com/article_68565_81.html 30th June 2006 As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings. ... http://www.articlealley.com/article_68563_81.html 30th June 2006 Susan B. Anthony was once quoted as saying "Failure is impossible". And you know what? I believe she was right because regardless of the outcome of whatever action you take, in anything you do, you always gain something from taking action. On the oth... http://www.articlealley.com/article_62708_3.html 12th June 2006 Let's start out by defining exactly what 'casual marketing' is. In a nutshell, it's trying a marketing tactic once, maybe twice, and when you don't see immediate or expected results, you drop that marketing tactic and either try something else or worse y... http://www.articlealley.com/article_62705_3.html 12th June 2006 Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. Worse yet, there's probably a competitor out there that already pla... http://www.articlealley.com/article_61449_3.html 08th June 2006 In my mind, small talk basically consists of 3 phases: The ice breaker Get to know you better Graceful exit So let's go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies t... http://www.articlealley.com/article_61446_3.html 08th June 2006 I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of "selling your successes". Hmmm… "Sell your successes" – What could that mean? Simply put, when... http://www.articlealley.com/article_61444_3.html 08th June 2006 Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you're not, don't worry, it will certainly put you on the right p... http://www.articlealley.com/article_61443_3.html 08th June 2006 by Dean Mercado Looking for a simple way to get an edge on your competition? Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such k... http://www.articlealley.com/article_22957_3.html 07th January 2006 by Dean Mercado The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the "Information Age", or should we call it the "Internet Age". The Internet is... http://www.articlealley.com/article_22330_3.html 05th January 2006 by Dean Mercado 1. Differentiate or Die! You Must Stand Out From the Pack. Don't become another "me too" option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena to play... http://www.articlealley.com/article_22329_3.html 05th January 2006 by Dean Mercado When most people think of Internet marketing, they think solely of websites. Are they right or wrong? Well both. While websites are a key component of Internet marketing and in many cases are the only Internet marketing tool business... http://www.articlealley.com/article_22328_3.html 05th January 2006 By Dean Mercado Face it. There are tons of websites out there but very few that actually pull their weight and get results. Effective website design is not easy. If it was, every business that put up a website would realize enormous success. It tak... http://www.articlealley.com/article_22327_3.html 05th January 2006 by Dean Mercado First let's clear up a common misconception of what a "Brand" really is. A brand is more than just your company's name or logo. It's more than just a particular type of product you offer such as Q-tips brand of cotton swabs. It's mor... http://www.articlealley.com/article_22326_3.html 05th January 2006