http://www.articlealley.com en-us editorial@articlealley.com Nine out of ten professionals and small business owners have at least one book or information product inside their head, but lack the time and organizational skills to get it out into digital or print form. You may cringe when you read this li... http://www.articlealley.com/article_217944_13.html 24th September 2007 You've probably heard about article marketing and how important it is for getting exposure for your ideas and expertise on the Web. In the consulting work we do with professionals who want to get known and get found on the Web, we recommend wr... http://www.articlealley.com/article_216942_81.html 21st September 2007 Step 6: Recycle - Attract, Give, Convince, Compel, Sell, & Up-Sell [music] Doctor, doctor, give me the news… I’ve got a bad case of marketing blues! Just be glad this isn’t an audio blog with me singing. I keep singing this tune in ... http://www.articlealley.com/article_168386_3.html 01st June 2007 Step 5: Up-Sell Other Products and Services to Your Customer Congratulations for getting to step 5 in our 6-step formula for online marketing success. You’ve achieved sales -- which for some entrepreneurs and business owners is the whole poin... http://www.articlealley.com/article_168382_3.html 01st June 2007 Step 4: Make a Compelling Offer and Convert Your Visitor to a Client Some say it takes 7-12 contacts with a prospect before he/she is ready to buy. Others say it takes much more than that when the only contact you have with the prospect is thro... http://www.articlealley.com/article_168381_3.html 01st June 2007 Step 3: Write Content that Convinces People You Are a Savvy & Trustworthy person Once people opt in to your list, you must stay in touch with them through email. Email marketing is an art and a science because you must be respectful, give plent... http://www.articlealley.com/article_168378_3.html 01st June 2007 Step 2: Give people something for free to get them into your database This step is easy to do…and one of the most challenging for any business or professional who wants to leverage the Internet to get more clients. You must build up a list of... http://www.articlealley.com/article_168374_3.html 01st June 2007 Step 1: Attract the right kind of prospects to your website Some people brag about traffic to their sites, especially young Turks and geeks. But the important point to keep in mind is that you don’t want huge numbers coming to you unless they... http://www.articlealley.com/article_168372_3.html 01st June 2007 For most people, building a successful business online means more than putting up a website and waiting for the orders to come rolling in. You’re probably savvy enough to know by now that blogging is going to do more for your visibility online than ... http://www.articlealley.com/article_168363_3.html 01st June 2007 Like with any recipe, the ultimate results depend on many variables. In this series of articles, we’ve covered the basic 8 key ingredients necessary for marketing online with effective ezines: 1. A great name that defines the topic 2. A defined audi... http://www.articlealley.com/article_149025_12.html 18th April 2007 Finally, in our ongoing series of articles on each of the eight key ingredients for a successful ezine, we cover the laws governing using email for marketing. Anyone doing business online and using email for marketing needs to know about the CAN-SPAM l... http://www.articlealley.com/article_149024_12.html 18th April 2007 Of all the tasks that go into writing, formatting and publishing an ezine, getting people to subscribe can be most challenging and crucial. Without subscribers, you will be spending your energy for nothing. And, since open rates for emailed ezines are ave... http://www.articlealley.com/article_149022_12.html 18th April 2007 As you probably know by now, writing and publishing an ezine has many steps besides writing the content and sending it out. This is the sixth ingredient in a recipe that consists of seven other important issues. However, formatting is complicated; to make... http://www.articlealley.com/article_149021_12.html 18th April 2007 When looking at all the key ingredients of a successful online newsletter, this one often confuses readers. Readers should know what it is you want them to do: click through to another page for more information? Hit the reply key and ask a question? Buy s... http://www.articlealley.com/article_149018_12.html 18th April 2007 After you have clearly defined who your targeted readers are, the purpose of your ezine, and have a clear and compelling title for the ezine and the email subject line, you are ready to develop your content writing skills. Content is King AND Queen on ... http://www.articlealley.com/article_149015_12.html 18th April 2007 While there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, step three will take more time and forethought. Your email subject line, which is most likely the same as or si... http://www.articlealley.com/article_149014_12.html 18th April 2007 While there are eight key ingredients to writing, formatting, and publishing an electronic newsletter or ezine that works for your business, none of the steps is more important than number two: being very clear about the purpose and your audience. What... http://www.articlealley.com/article_149012_12.html 18th April 2007 There are at least eight key ingredients that go into writing, formatting and publishing an ezine, or electronic newsletter. The first one has to do with finding a clever yet clear and compelling title for your ezine. Before you name your ezine, you mu... http://www.articlealley.com/article_149008_12.html 18th April 2007 In our work with clients, we often hear this question from entrepreneurs who want to leverage the Internet and start marketing online: “Should I publish a newsletter?” As part of our Customized Newsletter Services program, we have reviewed hundreds of... http://www.articlealley.com/article_149006_12.html 18th April 2007 The day I learned this writing tip was the day my writing got a whole lot easier, faster, and more fun. It's no secret really, but this one tip could change the way you write articles for the Web, for your ezines, your blog, for all sorts of marketing con... http://www.articlealley.com/article_125204_50.html 31st January 2007 Yesterday while I was writing about a "secret writing tip" that has made my writing easier and faster (“Make a List”), I ended up with a list of 10 steps I go through each time I write an article. That's how powerful the "Make a List" technique is... http://www.articlealley.com/article_125203_50.html 31st January 2007 It doesn’t matter what technological advances and marketing tools are the new fad du jour. Ezines are here to stay. You may decide to start a blog (in fact, this is a very good idea!) but you would be wise to send out an ezine as well. You may have ... http://www.articlealley.com/article_125198_12.html 31st January 2007 Here are ten "new rules" that are shaping effective ezine content today. 1. Headlines are more crucial than ever. A cleverly crafted headline (or subject line for email) will determine whether or not your email gets opened and read. Headlines that can... http://www.articlealley.com/article_108178_3.html 24th November 2006 If you are like me and many other busy professionals, you subscribe to several ezines and newsletters. Then, when you open up your Inbox, you quickly scan the titles and subject lines, and hit the delete key. Very few ezines actually get opened up and rea... http://www.articlealley.com/article_108177_12.html 24th November 2006 Email marketing is far from dead, despite the fact it can be a challenge to build an opt-in list of email addresses. Even with the popularity and ease of publishing on blogs, an ezine should be a standard in your online marketing toolbox. Ezines are easy... http://www.articlealley.com/article_95982_81.html 25th October 2006 Anyone doing business online and using email for marketing needs to know about the CAN-SPAM laws. Smart online marketers use "permission" marketing: you invite potential customers to join your email list, and offer a newsletter, a special report, or a ... http://www.articlealley.com/article_89831_3.html 28th September 2006 If you have a product, book or service you want people to know about, pitch bloggers!. They know how to create buzz, especially about cutting-edge stuff. Bloggers pride themselves on knowing who is doing what, and love to be first to post about new ideas,... http://www.articlealley.com/article_89826_13.html 28th September 2006 Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to ... http://www.articlealley.com/article_89822_13.html 28th September 2006 When is the last time you researched your area of expertise on the major search engines like Google or Technorati? This week I did a web search using key words and phrases people use when searching for information about ezine publishing. I was pleased tha... http://www.articlealley.com/article_89819_81.html 28th September 2006 In a previous article about how to be found on the Web, I told you about my experience typing in key words I thought potential clients would use when trying to solve a problem for which I had some answers. I wanted to know if they could find me by using t... http://www.articlealley.com/article_89812_81.html 28th September 2006 There's one skill everybody at work wishes they were better at, but you won't find it taught in MBA courses: office politics. Tales of political sabotage, power plays and turf wars are part of any organization's history. Nonetheless, political compete... http://www.articlealley.com/article_35638_15.html 13th March 2006 Without signing up for the Harvard Negotiating Project, how can you effectively bargain to get what you want? Let's face it: Each of us negotiates every day. At work, we discuss additional compensation when we're promoted to a new position. We plan a... http://www.articlealley.com/article_35636_15.html 13th March 2006 Blogging is a concept that started in late 1990s. It used to be a way to comment on an existing webpage, an opportunity for visitors and readers to react or voice one's opinion on the page. What started as a single-sentence commentary has evolved into pag... http://www.articlealley.com/article_35635_3.html 13th March 2006 Why is it that some authors just seem to crank out the books like writing machines? Not only do they publish their first book, but after that they publish a second, third and more. I've been studying non-fiction authors and their habits for a while no... http://www.articlealley.com/article_35633_12.html 13th March 2006 In Part I of this article, the common excuses would-be authors have about why they cannot get their book written were identified. Procrastination is the common denominator. So how can an author overcome procrastination? Being curious by nature, we hav... http://www.articlealley.com/article_35632_12.html 13th March 2006 When a professional or small business owner decides to launch their business on the Internet, they often start with a website. They've heard that everybody has to have a website. Then they learn that they should have an email newsletter. Many people s... http://www.articlealley.com/article_27971_15.html 09th February 2006 Someone asked me recently, if I were to expand an existing professional services business onto the internet, what marketing steps would I take first: set up a web site, a shopping cart, a newsletter, or a blog? This is a very good question. Five years... http://www.articlealley.com/article_27970_15.html 09th February 2006 You can pat yourself on the back if you're one of the thousands of small business professionals that have set up a blog to communicate with your potential clients. Or, maybe you haven't started your business blog yet, but intend to. Take note now so you c... http://www.articlealley.com/article_27968_13.html 09th February 2006 "Power stress is part of the experience that results from the exercise of influence and sense of responsibility felt in leadership positions." - (Richard Boyatzis and Annie McKee, Resonant Leadership, Harvard Business School Press, 2005) Leadership re... http://www.articlealley.com/article_27967_15.html 09th February 2006 "Power stress is part of the experience that results from the exercise of influence and sense of responsibility felt in leadership positions." - (Richard Boyatzis and Annie McKee, Resonant Leadership, Harvard Business School Press, 2005) Leadership re... http://www.articlealley.com/article_27965_15.html 09th February 2006 Neuroscientists are now discovering more about the brain and how it processes information and makes decisions. While much remains to be learned, apparently we may not be as rational and in control of our senses as we think we are. The closer scientis... http://www.articlealley.com/article_27964_24.html 09th February 2006 As a leader, your success depends upon your ability to get things done: up, down and across all lines. To survive and succeed, you must learn four essential skills of persuading people. You must convince others to take action on your behalf even when you ... http://www.articlealley.com/article_20713_15.html 22nd December 2005 How do you convince leaders to change? Executive coaching offers a tremendous opportunity to leverage the talent and resources of leaders. Coaching is no longer reserved for problem leaders. It is frequently sought by top performers whose organiz... http://www.articlealley.com/article_20711_15.html 22nd December 2005 The business enterprise has two, and only two, basic functions: marketing and innovation. It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better. - Peter F. Drucker The organization that fails to... http://www.articlealley.com/article_20710_15.html 22nd December 2005 How do you help leaders succeed? Give them some coaching, that's the widely accepted solution. Then why do some executives give up on coaching programs designed to help them improve? Executive coaching offers a tremendous opportunity to leverage leade... http://www.articlealley.com/article_20708_15.html 22nd December 2005 Today's software makes it so easy to set up a blog that it seems like everybody and their neighbor has a blog. Yes, they are a fad right now. And yes, they are a great business tool for any business, large or small � and they're here to stay. Especia... http://www.articlealley.com/article_20707_13.html 22nd December 2005