Paula Morrow's Articles http://www.articlealley.com en-us editorial@articlealley.com What's in a name? In a word: Everything! What's in a name? In a word: Everything! Choosing an appropriate domain name for your web site is one of the first and most critical decisions you'll have to make on the road to Internet success. What Makes A Great Domain Name? Is it punchy, s... http://paulamorrow.articlealley.com/whats-in-a-name-in-a-word-everything-478.html 30th December 2004 Don't Envy The Gurus - Be One! Who says you don't have what it takes to be a guru? True, there are so many self-proclaimed gurus online these days, it seems extremely crowded. But this applies to only a few areas, like Internet marketing. Who's to say you couldn't become 'the ex... http://paulamorrow.articlealley.com/dont-envy-the-gurus--be-one-477.html 30th December 2004 Online Success, By The Numbers Do you know your conversion rate? What about your cost per visitor? All the terms basically deal with the same question: Do you know how much a visitor is worth to you? So that, when you purchase advertising, you won't end up overpaying? Internet ... http://paulamorrow.articlealley.com/online-success-by-the-numbers-476.html 30th December 2004 Be The Brand! We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans. Insider trading, stock manipulation, corporate downsizings: all seem commonplace. As a re... http://paulamorrow.articlealley.com/be-the-brand-474.html 30th December 2004 Be the Brand Quick - what do you think of when you think of Nike? The swoop symbol, right? Disney: Mickey Mouse, Disney Land/Disney World and Cinderella's Castle. Now, think Corey Rudl...the Internet Marketing Center; Ken Evoy...Make My ___ Sell products; Allan... http://paulamorrow.articlealley.com/be-the-brand-473.html 30th December 2004 Research fundamentals In the rush to get online, have you ever found yourself skipping over the research fundamentals, like our Online Wannabe? For instance, do any of the following sound familiar? Online Wannabe: (checking off the list) OK, signed up for a few affil... http://paulamorrow.articlealley.com/research-fundamentals-472.html 30th December 2004 The Confirmation Letter ABC's As more entrepreneurs enter into online commerce, many make a common mistake: they get so involved with the technology that they forget that there's a live person on the other side of the computer screen. They forget that they're dealing with PEOPLE. ... http://paulamorrow.articlealley.com/the-confirmation-letter-abcs-471.html 30th December 2004 Discover Co-Registration Services Discover Co-Registration Services - The Secret Weapon For Flooding Your Opt-In List With Subscriptions by Paula Morrow http://www.idealmarketingcorp.com It just wasn't happening. Yes, visitors were coming to the site, but the opt-in list was growi... http://paulamorrow.articlealley.com/discover-coregistration-services-470.html 30th December 2004