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<title>Paula Morrow's Articles</title>
<link>http://www.articlealley.com</link>
<description></description>
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<webMaster>editorial@articlealley.com</webMaster>
<item>
<title>What's in a name? In a word: Everything!</title>
<description>What's in a name? In a word: Everything!

Choosing an appropriate domain name for your web site is one of
the first and most critical decisions you'll have to make on the
road to Internet success. 

What Makes A Great Domain Name?

Is it punchy, s...</description>
<link>http://www.articlealley.com/article_478_1.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>Don't Envy The Gurus - Be One!</title>
<description>Who says you don't have what it takes to be a guru? True, there
are so many self-proclaimed gurus online these days, it seems
extremely crowded. 

But this applies to only a few areas, like Internet marketing.
Who's to say you couldn't become 'the ex...</description>
<link>http://www.articlealley.com/article_477_3.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>Online Success, By The Numbers</title>
<description>Do you know your conversion rate? What about your cost per
visitor? All the terms basically deal with the same question:

Do you know how much a visitor is worth to you? So that, when
you purchase advertising, you won't end up overpaying?

Internet ...</description>
<link>http://www.articlealley.com/article_476_3.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>Be The Brand!</title>
<description>We've been going through some uncertain economic times recently.
And those with a job are (rightly) worried about security: of
their jobs and pension plans.

Insider trading, stock manipulation, corporate downsizings: all
seem commonplace.

As a re...</description>
<link>http://www.articlealley.com/article_474_3.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>Be the Brand</title>
<description>Quick - what do you think of when you think of Nike? The swoop
symbol, right? Disney: Mickey Mouse, Disney Land/Disney World
and Cinderella's Castle. 

Now, think Corey Rudl...the Internet Marketing Center; Ken
Evoy...Make My ___ Sell products; Allan...</description>
<link>http://www.articlealley.com/article_473_3.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>Research fundamentals</title>
<description>In the rush to get online, have you ever found yourself skipping
over the research fundamentals, like our Online Wannabe? 

For instance, do any of the following sound familiar? 

Online Wannabe: (checking off the list) OK, signed up for a few
affil...</description>
<link>http://www.articlealley.com/article_472_3.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>The Confirmation Letter ABC's</title>
<description>As more entrepreneurs enter into online commerce, many make a
common mistake: they get so involved with the technology that
they forget that there's a live person on the other side of the
computer screen. They forget that they're dealing with PEOPLE. ...</description>
<link>http://www.articlealley.com/article_471_3.html</link>
<pubDate>30th December 2004</pubDate>
</item>
<item>
<title>Discover Co-Registration Services</title>
<description>Discover Co-Registration Services - The Secret Weapon For
Flooding Your Opt-In List With Subscriptions

by Paula Morrow http://www.idealmarketingcorp.com

It just wasn't happening. Yes, visitors were coming to the site,
but the opt-in list was growi...</description>
<link>http://www.articlealley.com/article_470_3.html</link>
<pubDate>30th December 2004</pubDate>
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