http://www.articlealley.com en-us editorial@articlealley.com By Shelley Lowery According to a recent study conducted by Ferris Research, a market and technology research firm specializing in messaging and collaboration, Sp^m will cost U.S. businesses over $10 billion in 2003. Sp^m not only clogs our servers ... http://shelleylowery.articlealley.com/spm--how-much-will-it-cost-your-business-565.html 30th December 2004 By Shelley Lowery Since starting my Internet business back in 1997, I have learned many lessons along the way. These lessons have played a major role in my success, and I'd like to share them with you. Lesson #1 Collecting your visitors' email ad... http://shelleylowery.articlealley.com/top-ten-lessons-learned-in-internet-business-564.html 30th December 2004 By Shelley Lowery Developing a successful Internet business is the ultimate goal of the Internet entrepreneur. However, statistics show that most Internet businesses never make any real money. Making money on the Internet isn't easy -- it takes a ... http://shelleylowery.articlealley.com/soulsearching-563.html 30th December 2004 By Shelley Lowery An important part of developing a successful Internet business is setting up your office space. Whether you operate your business from an office building or out of your home, having your own "space" is an essential part of your succe... http://shelleylowery.articlealley.com/tools-of-the-trade-562.html 30th December 2004 By Shelley Lowery An essential part of running a successful Internet business is quality software. Software will play a major roll in your success. You must be willing to invest in the software you'll need to assist you in running your business. Ema... http://shelleylowery.articlealley.com/essential-software-561.html 30th December 2004 By Shelley Lowery Developing a strategic business plan is an essential part of your success. Not only will it assist you in visualizing your business strategy, but it will also give you an organized approach to achieving your goals. Your plan will b... http://shelleylowery.articlealley.com/developing-your-business-plan-560.html 30th December 2004 By Shelley Lowery Developing a professional website strategically designed to sell your products or services is one of the most important factors in determining your success. However, it is only the first step. Before you begin the actual design pr... http://shelleylowery.articlealley.com/planning-your-website-strategy-559.html 30th December 2004 By Shelley Lowery When preparing to design your website, you must first decide on your website's focus. If you're designing a mini-site, your website should focus on one particular product. However, content sites are a bit different. If you're devel... http://shelleylowery.articlealley.com/designing-your-website-558.html 30th December 2004 By Shelley Lowery Accepting payment through your website is an absolute essential part of doing business on the Internet. If you're not accepting online payments and processing orders online, you're losing a massive amount of business. Studies have sho... http://shelleylowery.articlealley.com/accepting-payment-through-processing-companies-557.html 30th December 2004 By Shelley Lowery Running a successful Internet business can be a very time consuming venture. Not only must you design and market your website, but you must also develop your products, fulfill your orders and answer customer support requests -- the li... http://shelleylowery.articlealley.com/automating-your-business-556.html 30th December 2004 By Shelley Lowery An important part of building a successful Internet business, is developing your credibility. Although the Internet has opened a whole New World of opportunity for all of us, it has also created a breeding ground for scam artists. ... http://shelleylowery.articlealley.com/developing-your-credibility-555.html 30th December 2004 By Shelley Lowery Developing and implementing a strategic marketing plan is an essential part of your Internet success. Your plan must include both short-term and long-term strategies in order to succeed. Short-term marketing strategies are those... http://shelleylowery.articlealley.com/your-marketing-strategy-554.html 30th December 2004 By Shelley Lowery If you're selling a product or service on the Internet, one of the best ways to increase your sales is by offering a free trial, also know as a teaser, demo or limited version. By enabling your potential customers to review your pro... http://shelleylowery.articlealley.com/increase-internet-sales-with-free-trials-553.html 30th December 2004 By Shelley Lowery The Internet has opened a whole New World of information and opportunity for all of us. However, it has also created a breeding ground for scam artists. For this reason, many Internet users are very reluctant to share their personal i... http://shelleylowery.articlealley.com/increase-sales-by-building-credibility-551.html 30th December 2004 By Shelley Lowery If you're selling a product or service on the Internet, your words are the most important factor in determining your success. High-tech web sites with fancy images won't make sales however, many Internet entrepreneurs spend much more ... http://shelleylowery.articlealley.com/the-art-of-writing-effective-web-site-sales-copy-550.html 30th December 2004 By Shelley Lowery To increase sales, instead of displaying banners or ads on your website, write a review. On your main page, display a short intriguing paragraph with a link to your full review. For example, this is the text that was displayed on the ... http://shelleylowery.articlealley.com/write-reviews-to-increase-sales-549.html 30th December 2004 By Shelley Lowery If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer. Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically... http://shelleylowery.articlealley.com/google-adsense-rewards-content-with-advertising-re-548.html 30th December 2004 By Shelley Lowery A network is a group of points or locations interlinked with specific paths. A network can be computers, people, web sites, or anything that is linked together to form a group. Remember the old adage, "There is power in number?" Yo... http://shelleylowery.articlealley.com/networking-your-marketing-strategies-547.html 30th December 2004 By Shelley Lowery Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money. You can dramatically increa... http://shelleylowery.articlealley.com/testing-and-tracking-your-marketing-strategies-546.html 30th December 2004 By Shelley Lowery Electronic mail, better known as email, is the most important tool used on the Internet. It's much faster than snail mail, less expensive and enables you to instantly communicate with your visitors and customers. Although most Inte... http://shelleylowery.articlealley.com/email-basics-544.html 30th December 2004 By Shelley Lowery File Transfer Protocol, better known as FTP, is a procedure used to upload and download files to and from your web server. In order to use FTP, you'll need to download and install a software program on your computer. The most wide... http://shelleylowery.articlealley.com/ftp-basics-543.html 30th December 2004 By Shelley Lowery If you're doing business on the Internet, sooner or later you will encounter a Zip file. A Zip file is simply an "archive" of one or more files compressed into one file for easy distribution. Zip files are used to compress and tran... http://shelleylowery.articlealley.com/zipunzip-basics-542.html 30th December 2004 By Shelley Lowery Graphic design is an intimidating subject for many Internet entrepreneurs. However, most of us must learn some basic design techniques in order to avoid the high costs of hiring a professional designer. In order to create or edit y... http://shelleylowery.articlealley.com/graphics-basics-541.html 30th December 2004 By Shelley Lowery An icon is a graphic image that represents an available function on a computer's graphical user interface. They look like a standard image file, however, to create an icon, you must have a special software program capable of creating ... http://shelleylowery.articlealley.com/icon-basics-540.html 30th December 2004 By Shelley Lowery If you've spent any time exploring your computer, you've probably noticed a program called Notepad. To be honest, I never really used the program prior to developing my Internet business, as I simply used my word processing program. N... http://shelleylowery.articlealley.com/text-editor-basics-539.html 30th December 2004 By Shelley Lowery Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically... http://shelleylowery.articlealley.com/autoresponder-basics-538.html 30th December 2004 By Shelley Lowery One of the most powerful marketing tools used on the Internet is the ezine. An ezine, also known as an email magazine, online publication or electronic newsletter is simply a newsletter available via email and/or online. There are hun... http://shelleylowery.articlealley.com/ezine-basics-537.html 30th December 2004 By Shelley Lowery One of the most powerful viral marketing tools used on the Internet is the ebook. An ebook is simply a group of files compressed into one downloadable file for distribution. This file can reside on your server and may be downloaded by... http://shelleylowery.articlealley.com/ebook-basics-536.html 30th December 2004 By Shelley Lowery Developing a successful internet marketing strategy is an essential part of your online success. In order to succeed, you must develop and implement a strategic plan that includes all of the following: • A great product • A we... http://shelleylowery.articlealley.com/three-step-formula-535.html 30th December 2004 By Shelley Lowery Developing your own product to market on the Internet isn't as difficult as you may think. Today's technology has opened a whole New World of opportunity for even the smallest homebased business owner. The knowledge you have within yo... http://shelleylowery.articlealley.com/developing-your-product-534.html 30th December 2004 By Shelley Lowery Designing a website specifically designed to sell your product is an essential part of your success. Everything within your website should have one specific purpose -- getting your visitor to take action. Creating a professional we... http://shelleylowery.articlealley.com/designing-your-products-website-533.html 30th December 2004 By Shelley Lowery A professional looking website is a very important part of making sales. However, without effective sales copy your website will be useless. Words make sales, not fancy websites. Your words are the entire foundation of your busines... http://shelleylowery.articlealley.com/writing-effective-website-sales-copy-532.html 30th December 2004 By Shelley Lowery If you're doing business on the Internet, accepting payment through your website is an absolute must. If you're not processing orders online, you're losing a great deal of money in lost sales. Studies have shown, you can increase your... http://shelleylowery.articlealley.com/accepting-payment-through-your-website-531.html 30th December 2004 By Shelley Lowery If you're marketing your own product on the Internet, you can dramatically increase your sales with an affiliate program. An Affiliate program will enable you to recruit an unlimited number of individuals to sell your products. The... http://shelleylowery.articlealley.com/setting-up-your-affiliate-program-530.html 30th December 2004 By Shelley Lowery If you've been struggling with your website traffic and your sales aren't what you had hoped for, then maybe it's time to start paying for traffic. Pay-per-click Search Engines provide an extremely effective means of obtaining high... http://shelleylowery.articlealley.com/paying-for-traffic-529.html 30th December 2004 By Shelley Lowery If free advertising ventures aren't providing you with the response that you had hoped for, maybe it's time to consider purchasing some advertising. If you really want to build your business online, you must be willing to invest a ... http://shelleylowery.articlealley.com/purchasing-advertising-528.html 30th December 2004 By Shelley Lowery Developing your own list of targeted potential customers is the absolute most important marketing strategy you can use. No matter what strategies you're currently using, if you're not collecting the email addresses of your potentia... http://shelleylowery.articlealley.com/building-an-optin-list-527.html 30th December 2004 By Shelley Lowery Following up with your customer, once you've made a sale, is an important part of providing good customer service. Not only is it an important part of developing a good relationship with your customer, but it will also enable you to i... http://shelleylowery.articlealley.com/internet-marketing-strategies-526.html 30th December 2004 By Shelley Lowery Developing a successful Internet marketing strategy is the key to your online success. Your strategy not only involves your marketing and promotional efforts, but your web site will also play an important role. You must develop an... http://shelleylowery.articlealley.com/maximizing-your-internet-marketing-strategies-525.html 30th December 2004 By Shelley Lowery Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact f... http://shelleylowery.articlealley.com/cross-promoting-with-recommendations-524.html 30th December 2004 By Shelley Lowery Autoresponders are one of the most widely used promotional tools on the Internet. They're also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically... http://shelleylowery.articlealley.com/autoresponder-etiquette-522.html 30th December 2004 by Shelley Lowery 1. FREE... I got your attention, didn't I. Offer a free report, ebook or "how to" course. Information is the top selling product online. You can use this to your advantage by offering free information. • As a sample of your infor... http://shelleylowery.articlealley.com/10-marketing-tips-for-success-521.html 30th December 2004 by Shelley Lowery Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically resp... http://shelleylowery.articlealley.com/autoresponders-put-your-business-on-autopilot-520.html 30th December 2004 By Shelley Lowery We all know the importance of a powerful headline. However, writing a great headline isn't as easy as it sounds. An effective headline will literally force your potential customers to learn more. It will instantly ignite a certain e... http://shelleylowery.articlealley.com/secret-formulas-for-writing-headlines-that-sell-519.html 30th December 2004 By Shelley Lowery If you're looking for a low-cost, yet highly effective means of advertising your products and services, then Google AdWords may be your answer. Google AdWords provides a simple way to purchase highly targeted advertising, regardles... http://shelleylowery.articlealley.com/increase-your-sales-with-a-highly-targeted-adverti-518.html 30th December 2004