micheal southon's Articles http://www.articlealley.com en-us editorial@articlealley.com 10 Tips For Getting More Traffic From Your Article 10 Tips For Getting More Traffic From Your Articlesby Michael SouthonHere's a depressing fact if you sell anything on the web:the #1 reason people go online is not to buy things but tofind free information. But that's great news - if you write free articl... http://michealsouthon.articlealley.com/10-tips-for-getting-more-traffic-from-your-article-619.html 01st January 2005 How To Get Maximum Leverage From Your Website The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon What is the most important part of your online business? Many people would say: "my website". And that's understandable – it's the most visible part of an ... http://michealsouthon.articlealley.com/how-to-get-maximum-leverage-from-your-website-618.html 01st January 2005 Giving Yourself the Right to Write Giving Yourself the Right to Writeby Michael Southon"But I've only been on the Internet 3 months! How can Iwrite an article?" That was my reaction back in 1999 when Ibegan my online career and heard that writing articles wasthe key to bringing t... http://michealsouthon.articlealley.com/giving-yourself-the-right-to-write-617.html 01st January 2005 Could This Be The End of Sp^am? Could This Be The End of Sp^am? by Michael Southon The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination. But neither approach has worked. Even if US ant... http://michealsouthon.articlealley.com/could-this-be-the-end-of-spam-616.html 01st January 2005 Is Someone Stealing Your Source Code? Is Someone Stealing Your Source Code? by Michael Southon That's a question that worries many people on the Internet. And some people go to great lengths to hide their source code. There are several reasons you might want to conceal the source co... http://michealsouthon.articlealley.com/is-someone-stealing-your-source-code-615.html 01st January 2005 How To Use a Message Sequence to Increase Your Sal How To Use a Message Sequence to Increase Your Sales by Michael Southon If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors. The statistics are very clear about this: the 1st c... http://michealsouthon.articlealley.com/how-to-use-a-message-sequence-to-increase-your-sal-614.html 01st January 2005 The Key To High-Volume Web Sales The Key To High-Volume Web Sales by Michael Southon The quickest way to achieve high-volume sales on the web is to set up your own affiliate program. There are two ways to set up an affiliate program: you can install affiliate tracking software... http://michealsouthon.articlealley.com/the-key-to-highvolume-web-sales-613.html 01st January 2005 How To Tweak Your Website For More Sales How To Tweak Your Website For More Sales by Michael Southon There are two pillars to a successful online business. One of them is traffic and the other is sales copy - the text on your your website. That's what this article is about - getting more... http://michealsouthon.articlealley.com/how-to-tweak-your-website-for-more-sales-612.html 01st January 2005 How To Create a Perpetual Traffic Generator How To Create a Perpetual Traffic Generator by Michael Southon What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? ... http://michealsouthon.articlealley.com/how-to-create-a-perpetual-traffic-generator-611.html 01st January 2005 Is Your Ezine Being Zapped? Is Your Ezine Being Zapped? by Michael Southon About a year ago I wrote an article titled 'Winning The War On Sp^m'. Unfortunately, the war on sp^m is not being won at all. In fact, the problem is now so serious that sp^m is shaping up to be t... http://michealsouthon.articlealley.com/is-your-ezine-being-zapped-610.html 01st January 2005 Link Popularity - Your Key to a Page #1 Listing Link Popularity - Your Key to a Page #1 Listing by Michael Southon Last week I was doing a search in Google under 'ezine advertising' and was amazed to find one of my own websites on the first page of results (position #4 out of 271,000). So t... http://michealsouthon.articlealley.com/link-popularity--your-key-to-a-page-1-listing-609.html 01st January 2005 Should I Use PDF or Exe Format? An eBook Publisher's Dilemma: Should I Use PDF or Exe Format?by Michael Southon If you write and publish eBooks, sooner or later youwill probably be faced with a dilemma - should youcreate your eBooks as .exe files or .pdf files? PDF, which stands for Por... http://michealsouthon.articlealley.com/should-i-use-pdf-or-exe-format-608.html 01st January 2005 Five Great Ideas For Your Next Article Five Great Ideas For Your Next Article by Michael Southon It's amazing how quickly free articles can generate traffic - my traffic sometimes triples within 24 hours of releasing a new article. But if free articles are your main marketing techn... http://michealsouthon.articlealley.com/five-great-ideas-for-your-next-article-607.html 01st January 2005 How To Boost Your Affiliate Sales With Free Articl How To Boost Your Affiliate Sales With Free Articles by Michael Southon Free Articles continue to be one of the most effective ways of quickly generating traffic and sales, without paying for advertising. But how can you use free articles to pro... http://michealsouthon.articlealley.com/how-to-boost-your-affiliate-sales-with-free-articl-606.html 01st January 2005 Writing Made Them Rich #5: Peter Mayle Writing Made Them Rich #5: Peter Mayleby Michael Southon Peter Mayle was born in England in 1939. His fascination with France began at the age ofseventeen when, as the 'lowliest trainee' in Shell, hewas instructed to accompany his boss - a Mr. Jenkins -on... http://michealsouthon.articlealley.com/writing-made-them-rich-5-peter-mayle-605.html 01st January 2005 Writing Made Them Rich #4: Paulo Coelho Writing Made Them Rich #4: Paulo Coelhoby Michael SouthonPaulo Coelho was born on August 24th 1947 in Rio deJaneiro, Brazil.At age 17 he announced his intention to be a writer.It was a decision bitterly opposed by his parents,partly because Brazil at that... http://michealsouthon.articlealley.com/writing-made-them-rich-4-paulo-coelho-604.html 01st January 2005 eBook Secrets Exposed Review: eBook Secrets Exposed by Michael Southon If you want to make a lot of money with your own eBook and you only read one book on the subject in the next 12 months, I strongly recommend that it's 'eBook Secrets Exposed' by Jim Edwards and David... http://michealsouthon.articlealley.com/ebook-secrets-exposed-603.html 01st January 2005 Writing Made Them Rich #3: Richard Bach Writing Made Them Rich #3: Richard Bachby Michael Southon One day in the mid-1970's a young man stumbled into adiner somewhere in the United Sates. Slung over his shoulder was a kit-bag that containedeverything he owned. He was unshaven and needed ashower... http://michealsouthon.articlealley.com/writing-made-them-rich-3-richard-bach-602.html 01st January 2005 How To Write and Publish Your Own eBook How To Write and Publish Your Own eBook in as little as 7 Days by Michael Southon How To Write and Publish Your Own eBook in as little as 7 Days by Jim Edwards and Joe Vitale exe format, 208 pages I was intrigued by the title of this book - wri... http://michealsouthon.articlealley.com/how-to-write-and-publish-your-own-ebook-601.html 01st January 2005 Ten Tips for Getting More Sales From Your Website Ten Tips for Getting More Sales From Your Website by Michael Southon (1) Create a Direct Response Website, with the minimum number of pages possible (e.g. an Index Page, a Contact Page, and an Order Page). (2) Make sure your sales copy is pos... http://michealsouthon.articlealley.com/ten-tips-for-getting-more-sales-from-your-website-600.html 01st January 2005 Writing Made Them Rich #2: Charles Dickens Writing Made Them Rich #2: Charles Dickensby Michael SouthonCharles Dickens was born in Portsea, England, in1812. His father was a clerk in the Navy Pay Office,stationed at Portsmouth. Although his job was wellpaid, his father had a weakness for spending ... http://michealsouthon.articlealley.com/writing-made-them-rich-2-charles-dickens-599.html 01st January 2005 Review: Profit From The Author Inside You Review: Profit From The Author Inside You by Michael Southon I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever had the slightest desire to write a 'How To' book, I urge you to read '... http://michealsouthon.articlealley.com/review-profit-from-the-author-inside-you-598.html 01st January 2005 Writing Made Them Rich #1: JK Rowling Writing Made Them Rich #1: JK Rowlingby Michael Southon Joanne Kathleen Rowling was born in Chipping Sodbury,England in 1965. She began writing at the age of 6 with astory called 'Rabbit', which she never finished. In high school her favorite subject was ... http://michealsouthon.articlealley.com/writing-made-them-rich-1-jk-rowling-597.html 01st January 2005 The Key to a Successful Affiliate Program The Key to a Successful Affiliate Program by Michael Southon Two Christmases ago I tugged on one of those paper crackers and after a small bang, out popped a piece of yellow paper the size of a credit card. On one side was a riddle that didn't ... http://michealsouthon.articlealley.com/the-key-to-a-successful-affiliate-program-596.html 01st January 2005 Interviews with Well-Known Ezine Writers #3: - She Interviews with Well-Known Ezine Writers #3: - Shelley Lowery by Michael Southon MS: Shelley, you're an excellent person to talk to about Ezine Articles, because - as well as being a prolific Ezine Writer - you own and operate the largest article ... http://michealsouthon.articlealley.com/interviews-with-wellknown-ezine-writers-3--she-595.html 01st January 2005 Interviews with Well-Known Ezine Writers #2: - Joh Interviews with Well-Known Ezine Writers #2: - John Colanzi by Michael Southon MS: John, you must be one of the most prolific Ezine Writers on the Web - I see your articles nearly everyday in the article lists and in dozens of Newsletters. How long... http://michealsouthon.articlealley.com/interviews-with-wellknown-ezine-writers-2--joh-594.html 01st January 2005 Interviews with Well-Known Ezine Writers #1: - Bob Interviews with Well-Known Ezine Writers #1: - Bob Leduc by Michael Southon MS: Bob, how important have Ezine Articles been in achieving your success in online business? BL: Very important! Most of what I learned 6 or 7 years ago about doing bus... http://michealsouthon.articlealley.com/interviews-with-wellknown-ezine-writers-1--bob-593.html 01st January 2005 Winning the War On Spam Winning the War On Spam by Michael Southon For years I didn't worry much about spam. But lately it's got out of control. Over half of my email is now spam, and it was growing by the week - until I took action. This artic... http://michealsouthon.articlealley.com/winning-the-war-on-spam-592.html 01st January 2005 Instant Success or Gradual Improvement? Instant Success or Gradual Improvement? by Michael Southon We live in a culture of instant success. This is especially so on the Internet. Everyone wants to become an 'Overnight Millionaire', 'Retire Quickly', 'Get Rich Quick', and so on. ... http://michealsouthon.articlealley.com/instant-success-or-gradual-improvement-591.html 01st January 2005 A Guide To Automated Email Marketing A Guide To Automated Email Marketing by Michael Southon You've probably heard the expression, 'the money is in the list'. It's become a bit of a cliché - but it's the key to successful web marketing. About 95% of visitors will not buy on their... http://michealsouthon.articlealley.com/a-guide-to-automated-email-marketing-590.html 01st January 2005 How To Reverse Engineer Your Success How To Reverse Engineer Your Success by Michael Southon The best and fastest way to learn how to make money on the Internet is to buy the marketing books of successful web marketers. You can find a selection of marketing books at these sites: ... http://michealsouthon.articlealley.com/how-to-reverse-engineer-your-success-589.html 01st January 2005 5 Power Tips To Double Your Online Sales 5 Power Tips To Double Your Online Sales by Michael Southon "How Can I Double My Sales?" - that must be the silent prayer of thousands of webmasters. There are two ways to do it: you can either double your traffic or you can double your conver... http://michealsouthon.articlealley.com/5-power-tips-to-double-your-online-sales-588.html 01st January 2005 Eight Tips for Ezine Writers Eight Tips for Ezine Writers by Michael Southon Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something t... http://michealsouthon.articlealley.com/eight-tips-for-ezine-writers-587.html 01st January 2005 Is Someone Plagiarizing Your Work? Is Someone Plagiarizing Your Work?by Michael SouthonAbout two weeks ago I received an article submissionthat immediately attracted my attention. The title wasidentical to the title of an article I wrote and whichwas published in 'WebProNews' in May 1999. ... http://michealsouthon.articlealley.com/is-someone-plagiarizing-your-work-586.html 01st January 2005 Why Aren't You Using CGI? Why Aren't You Using CGI? by Michael Southon The very name CGI used to send chills up my spine. For years I put it in the 'too-hard-basket'. But like most things in life, CGI is not as scary as it seems. If you have a cgi directory on your websit... http://michealsouthon.articlealley.com/why-arent-you-using-cgi-585.html 01st January 2005 What's Wrong With My Website? What's Wrong With My Website? by Michael Southon I ask myself that question about once a month. My website looks fine to me, but what are other people seeing? And what are the Search Engines seeing? Here's a checklist of 10 ways to optimize your w... http://michealsouthon.articlealley.com/whats-wrong-with-my-website-584.html 01st January 2005 How To Use the Multiplier Effect in Web Marketing How To Use the Multiplier Effect in Web Marketing by Michael Southon One of the most exciting things about doing business online is the Multiplier Effect. It's the principal factor behind some of the fortunes that have been made on the Internet. ... http://michealsouthon.articlealley.com/how-to-use-the-multiplier-effect-in-web-marketing-583.html 01st January 2005 10 Tips For Ezine Publishers 10 Tips For Ezine Publishers by Michael Southon 1. Many Ezine Publishers use too many styles of separator in their Newsletter. I recently saw an Ezine that used no less than 7 different separators: ++++++ ------ ~~~~~~ ...... ====== ****... http://michealsouthon.articlealley.com/10-tips-for-ezine-publishers-582.html 01st January 2005 How To Create and Market Your own E-Book How To Create and Market Your own E-Book by Michael Southon The Internet presents an amazing opportunity for anyone who knows how to research and write. There's masses of free information on the Web - all you have to do is gather it together and... http://michealsouthon.articlealley.com/how-to-create-and-market-your-own-ebook-581.html 01st January 2005 Why Aren't They Buying? Why Aren't They Buying? by Michael Southon You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales. What's wrong? It could be the recession (although that'... http://michealsouthon.articlealley.com/why-arent-they-buying-580.html 01st January 2005 Word of Mouth Marketing Word of Mouth Marketing by Michael Southon 'Word of Mouth' is still one of the most effective marketing techniques, online or offline. Joe arrives at your website and he likes it. In fact, he'd like to tell Fred about it. It's just the thing Fr... http://michealsouthon.articlealley.com/word-of-mouth-marketing-579.html 01st January 2005 7 Simple Ways To Boost Your E-Book Sales 7 Simple Ways To Boost Your E-Book Sales by Michael Southon You can often dramatically increase your E-Book sales by making a few minor adjustments to your sales page. Here are 7 ways to increase your E-Book sales: (1) Make sure your 'Order' ... http://michealsouthon.articlealley.com/7-simple-ways-to-boost-your-ebook-sales-578.html 01st January 2005 My First Year In Cyber Space by Michael Southon My first year as a Cyberpreneur was a steep learning-curve. I was an academic before starting an online business, so I had a lot to learn. But even if you were in offline-business before going online, you may still have to learn... http://michealsouthon.articlealley.com/my-first-year-in-cyber-space-577.html 01st January 2005 How To Make Your Resource Box Sell How To Make Your Resource Box Sell by Michael Southon Ezine Articles - they're everywhere! And little wonder. They're one of the fastest ways of building traffic to your website. But what many people overlook is the Resource Box. It's almost... http://michealsouthon.articlealley.com/how-to-make-your-resource-box-sell-576.html 01st January 2005 The Tao of Web Marketing by Michael Southon A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me th... http://michealsouthon.articlealley.com/the-tao-of-web-marketing-575.html 01st January 2005