S. Housley's Articles http://www.articlealley.com en-us editorial@articlealley.com Top 10 Deadly Web Design Mistakes Many webmasters repeat the mistakes made by their predecessors. Take a look at these Top 10 most common web design sins. Have you fallen victim to any of these? Sin #1 - Using Techie-Speak Many websites fail to communicate in terms that website visi... http://shousley.articlealley.com/top-10-deadly-web-design-mistakes-2400736.html 28th December 2011 Pros And Cons Of RSS If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan... Benefits (Pros Of Using RSS) The benefits for a ... http://shousley.articlealley.com/pros-and-cons-of-rss-2387910.html 14th November 2011 How To Choose A Domain - Part 2 Here are some other things to pay attention to when selecting domain names... 1. Domain Extensions Many webmasters wrestle not only with choosing the best domain name, but also with the decision of what domain extensions to select for their website... http://shousley.articlealley.com/how-to-choose-a-domain--part-2-2267135.html 07th June 2011 How to Choose a Domain - Part 1 So, you have an idea or a product.... now you need a domain name for a website. How do you choose a great domain name? Here are a few ideas... Brainstorm Create a list of words or phrases that relate to the product, service, information, or brand th... http://shousley.articlealley.com/how-to-choose-a-domain--part-1-2226661.html 12th May 2011 Blog Mistakes Blogging has quickly become very common place, and while blogs may be plentiful, many bloggers still make a number of mistakes when it comes to managing their blogs. Presented here are the most common blog mistakes, in hopes that you can avoid making them... http://shousley.articlealley.com/blog-mistakes-2205504.html 03rd May 2011 On-Page Search Engine Optimization Tips Search Engine Optimization (SEO) has become a fine science. Tweaking, changing, and measuring is all part of the ongoing optimization process. SEO truly is a process that requires constant monitoring and attention. In order for a website to perform well, ... http://shousley.articlealley.com/onpage-search-engine-optimization-tips-2123940.html 17th March 2011 Twitter For Business Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that... http://shousley.articlealley.com/twitter-for-business-2030349.html 14th February 2011 Google Is More Than Just A Search Engine The architects of the most powerful search engine in the world have included some really handy algorithms in their service, which allow searchers to quickly locate particular and specific types of information... 1. Definitions In order to quickly find... http://shousley.articlealley.com/google-is-more-than-just-a-search-engine-1997462.html 01st February 2011 Video Optimization - Part II Optimizing your video for search engines will increase the exposure that the video receives, and optimization will also help spread the video's message. Follow these steps to enhance your videos and improve their rankings... 1. Shorter Videos Rank Bett... http://shousley.articlealley.com/video-optimization--part-ii-1928127.html 04th January 2011 Search Engine Optimization Myths A "myth" is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven. Misconceptions can also be described as modern-day myths. When it comes to Search Engine Optimization (SEO), the myths and misconceptions are ... http://shousley.articlealley.com/search-engine-optimization-myths-1902166.html 14th December 2010 Cellular Phone Etiquette Today's society is all about being connected 24/7. Cell phones now provide instant access to anyone and everyone, from corporate executives to housewives and children alike. While cellular connectivity is a comfort to some, it can be rude and disruptive t... http://shousley.articlealley.com/cellular-phone-etiquette-1764528.html 27th September 2010 Brand Awareness Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it. What Is A B... http://shousley.articlealley.com/brand-awareness-1748903.html 16th September 2010 Green Business Tips Going Green Saves Green Businesses that are "going green" are becoming more and more commonplace. Regardless of your political beliefs or opinions regarding the "global warming" concept, few can argue that being environmentally aware will leave the wor... http://shousley.articlealley.com/green-business-tips-1741820.html 13th September 2010 Presentation Primer Many individuals are called upon to give presentations, but many have no formal instruction on how to deliver the most effective presentations. So for the benefit of those who might need a bit of help, we've put together a "primer" for presenters... 1.... http://shousley.articlealley.com/presentation-primer-1731663.html 06th September 2010 Hallmarks Of A Good Podcast There are many, many things that separate a "good" podcast from all the rest. Here are a few to consider... Recording Quality The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, an... http://shousley.articlealley.com/hallmarks-of-a-good-podcast-1712793.html 20th August 2010 Search Engine Optimization For PDFs Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searc... http://shousley.articlealley.com/search-engine-optimization-for-pdfs-1700220.html 13th August 2010 Podcasting For Business Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more... http://shousley.articlealley.com/podcasting-for-business-1640826.html 07th July 2010 Repurposing Web Content Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different m... http://shousley.articlealley.com/repurposing-web-content-1582791.html 03rd June 2010 Tips To Create Professional PowerPoint Presentations Presentations are an integral and important part of any business. Whether designed for training purposes, introducing new products, or discussing corporate hierarchy, PowerPoint presentations serve a valuable purpose in both the business world and in the ... http://shousley.articlealley.com/tips-to-create-professional-powerpoint-presentations-1515378.html 23rd April 2010 ABCs Of RSS Feeds Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS.... A - AutoDiscovery Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates... http://shousley.articlealley.com/abcs-of-rss-feeds-1481850.html 31st March 2010 What Are Sound Effects? Learn the ins and outs of using a sound effect to polish your presentation or podcast. What Is A Sound Effect? A sound effect is a ready-made sound for podcasters or producers. Typically, podcasters need to only incorporate the sound into their prod... http://shousley.articlealley.com/what-are-sound-effects-1395041.html 12th February 2010 What is Hot and What is Not in Technology for 2010 Top 10 Winners Predicted for 2010 1. Healthy Living The healthy living trend will continue with more and more westerners becoming conscious of the chemicals used in their products and food. Organic, chemical-free products, and healthy living will pros... http://shousley.articlealley.com/what-is-hot-and-what-is-not-in-technology-for-2010-1349547.html 15th January 2010 2009 Reflections, 2010 Predictions Another year has rolled by marked by miracles, political milestones and tragedies alike. 2009 was the year of financial uproar with bailouts and ponzi schemes dominating the news on a regular basis. Chrysler and GM stalwart car giants struggled to survive... http://shousley.articlealley.com/2009-reflections-2010-predictions-1335444.html 08th January 2010 Tips For Public Speaking Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome... http://shousley.articlealley.com/tips-for-public-speaking-1309698.html 22nd December 2009 Businesses Going Green A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it ... http://shousley.articlealley.com/businesses-going-green-1286258.html 10th December 2009 How Do I Promote My Podast? There are a variety of things you can do to promote your podcast and increase its popularity... 1. Auto-Discovery Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS f... http://shousley.articlealley.com/how-do-i-promote-my-podast-1239900.html 20th November 2009 15 Blog Promotion Tips There are a wide variety of things you can do in regard to blog promotion. Here are just a few... 1. Optimize Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various sea... http://shousley.articlealley.com/15-blog-promotion-tips-1213246.html 03rd November 2009 Audio Optimization Optimize your audio files to increase their popularity, just as you would optimize a website. Audio search engines are becoming more advanced as audio files become more commonplace on the Internet. Here are some tips to optimize your audio offerings... ... http://shousley.articlealley.com/audio-optimization-1182286.html 16th October 2009 Where To Locate Sound Effects Royalty-free sound effect libraries contain thousands of sound effects that can be licensed for specific uses. A customer who uses royalty-free sound effects, as opposed to hiring a sound engineer to create them from scratch, can save considerable time, e... http://shousley.articlealley.com/where-to-locate-sound-effects-1102936.html 22nd September 2009 Kinds Of Podcasting Content Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content tha... http://shousley.articlealley.com/kinds-of-podcasting-content-1077270.html 10th September 2009 ABC's of Web 2.0 Web 2.0 is a perceived transition of the Web to web-based applications. Web 2.0 is the next generation of technology solutions where interactive content is the norm. There is no agreement on exactly what Web 2.0 means. Depending on who you are speaking... http://shousley.articlealley.com/abcs-of-web-20-1045516.html 21st August 2009 Webmaster Toolbox Here is a collection of what we consider "must have" tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence. 1. Custom 404 Page... http://shousley.articlealley.com/webmaster-toolbox-946210.html 22nd June 2009 Social Bookmarking Primer Social media is the Internet's version of viral messaging and marketing. Social media can be used to disseminate news or information, as well as to attract attention. There are a wide variety of social media channels and networks available. Social netw... http://shousley.articlealley.com/social-bookmarking-primer-930733.html 12th June 2009 What Exactly Is Podcasting The term "podcast" was initially used to reference an RSS feed that contained audio files in the item's enclosure field. The meaning of podcasting has since expanded, and now refers to RSS feeds that contain all types of media, including audio and video, ... http://shousley.articlealley.com/what-exactly-is-podcasting-914327.html 04th June 2009 Unusual Things May Influence Ranking You may not realize the impact the following items have on your search engine ranking but they are worth considering when developing a plan for your website. While Google provides a whole host of great tools, their motivation may be more selfish than you ... http://shousley.articlealley.com/unusual-things-may-influence-ranking-894305.html 15th May 2009 Brand Building Is A Journey Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate w... http://shousley.articlealley.com/brand-building-is-a-journey-877514.html 05th May 2009 Find Job Opportunities Using RSS Feeds In addition to actually seeking a job, there are also other valid reasons to monitor the job market. Perhaps you are satisfied in your current position, but just want to keep an eye on new positions in a specific sector. Perhaps you are just curious to kn... http://shousley.articlealley.com/find-job-opportunities-using-rss-feeds-865133.html 18th April 2009 Where Do You Find Ideas for Podcasts? You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments. 1. News Both online and offline sources, from the Associated Press to CNN, contain a d... http://shousley.articlealley.com/where-do-you-find-ideas-for-podcasts-840196.html 27th March 2009 Offline Advertising For Online Internet marketing has become so successful that many web marketers neglect other marketing opportunities. Offline channels can boost your online traffic and business. Used effectively, traditional advertising vehicles remind customers to visit your site.... http://shousley.articlealley.com/offline-advertising-for-online-809675.html 05th March 2009 Good Things To Social Bookmark It can be tricky to predict what content will perform well on social bookmarking websites. The interests of our democratic populace are widespread and constantly changing. Webpages, podcasts, and images which are deemed more newsworthy, humorous, or intri... http://shousley.articlealley.com/good-things-to-social-bookmark-791088.html 20th February 2009 Royalty Free Stock Photography What Is Royalty-Free? Royalty-Free refers to material that may be used for profit without paying royalties to the original creator. What Is Stock Photography? Stock photos are existing images that can be purchased and licensed for commercial or p... http://shousley.articlealley.com/royalty-free-stock-photography-783122.html 12th February 2009 Effective Podcast Tips Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts... http://shousley.articlealley.com/effective-podcast-tips-773027.html 31st January 2009 ABC's of Search Engine Optimization Follow the ABC's of search engine optimization: A - Alt Tags All images should include ALT tags. The ALT attribute in HTML is used for three main reasons: the ALT tag provides further details about an image or hyperlinked graphic, the ALT Tags enhance... http://shousley.articlealley.com/abcs-of-search-engine-optimization-761989.html 20th January 2009 Search Engine Optimization Resolutions Search engine optimization is a process, one that must always be revisited and adapted as search algorithms are changed by the search engines. Because SEO is a constant process, it is often pushed to the bottom of the "to do list" of marketers. Be that as... http://shousley.articlealley.com/search-engine-optimization-resolutions-750179.html 12th January 2009 Reflections for 2008, Predictions for 2009 2008 was a year filled with great triumphs and a year scarred by deep sorrow. What 2008 was not, was a peaceful year, and whether the world is a better place, for having endured is unclear. Russia's invasion of Georgia has chilled Russia's relations wi... http://shousley.articlealley.com/reflections-for-2008-predictions-for-2009-746338.html 09th January 2009