http://www.articlealley.com en-us editorial@articlealley.com Differentiate and you stand out in a crowded marketplace. Present your uniqueness and emphasize your rare attributes in your sales copy and promotions and you'll capture the imagination and interest of those you want to reach. In a world of copyca... http://www.articlealley.com/article_24874_3.html 20th January 2006 Repeat business is the key to ultimate long term success in any business. Your goal as entrepreneur or business owner is to turn every first time customer into a life-long customer. However, in order to maximize the value of that customer, you need to... http://www.articlealley.com/article_24867_3.html 20th January 2006 Copy makeovers can work magic. Perhaps all you need is a little medicine... and not major surgery. Take whatever sales copy you have now and modify it. Recast, rework and repackage what you've got. Chances are you're sitting on some solid (yet hid... http://www.articlealley.com/article_24845_3.html 20th January 2006 Having a strong Unique Selling Proposition can help you gain a distinctive edge in any competitive marketplace. Your USP, also known as a Unique Selling Advantage or Unique Competitive Advantage, helps to position you in the eyes of your prospect. It shou... http://www.articlealley.com/article_24718_3.html 19th January 2006 The Mission...To remove any obstacle that stands in the way of a sale. Most of us has at one time or another been ripped off by some unscrupulous individual or a business of dubious character. Because of this negative experience, we've become fearful ... http://www.articlealley.com/article_24620_3.html 19th January 2006 Effective copywriting is one piece of the puzzle. But you also need some basic business essentials. Sure, great ad copy is a crucial component to marketing success, but it's not the be-all-and-end-all some people seem to think. It's this kind of "cure... http://www.articlealley.com/article_24568_3.html 19th January 2006 Import ideas that work in other industries or market segments and adapt them to your business. Keep your eyes open for potential ideas that can be altered to suit your business and customers. To do this requires an open mind and a willingness to consi... http://www.articlealley.com/article_24476_3.html 19th January 2006 Often the real profits lie in back-end sales. Once you have a customer, you simply offer additional products, add-ons, upgrades, a super-deluxe version of the original product purchase with all the bells and whistles. The customer is already "sold" on... http://www.articlealley.com/article_24469_15.html 19th January 2006 Referrals are the key to exponential and cost-efficient business growth. Supply a topnotch product... let your customers know how advantageous your brand is... and provide exceptional service. Do that and you'll encourage customers to willingly send... http://www.articlealley.com/article_24458_3.html 19th January 2006 Postcards can be valuable marketing tools for any business. Here are a few ideas that will help you get the most from your own postcard marketing campaign. The magic of these eye-catchers is that they deliver short, concise messages in the minimum amo... http://www.articlealley.com/article_24365_15.html 16th January 2006 Imagine yourself face to face with your prospect. Your goal is to make the sale today, in order to put food on the table and pay the bills. If you fail to close the deal today... you'll have to go to bed with an empty belly and ignore the growing stac... http://www.articlealley.com/article_24296_3.html 16th January 2006 Look at the conclusion of any successful sales letter and what do you see? Webster's defines it this way... "Postscript -- To write after; a paragraph added to a letter after it is concluded and signed by the writer; an addition made to a letter o... http://www.articlealley.com/article_24278_3.html 16th January 2006 Your order form is a crucial component of your marketing communications – both online and offline. As a separate piece of your direct mail package, or individual page of your website, the order page brings together the key components of your sales message... http://www.articlealley.com/article_24264_3.html 16th January 2006 What are the key headline qualities that work every time? Why do some headlines produce extraordinary results? Truth is... winning headlines all share the ability to cut through the clutter of competing messages to deliver a hard-hitting, unmistak... http://www.articlealley.com/article_23884_3.html 14th January 2006 I happen to love classified ads as a way of generating new business. But simply "placing tiny classifieds ads in newspapers" does not work for most business-type applications – despite what you may have heard on those infamous infomercials. If you... http://www.articlealley.com/article_23792_3.html 14th January 2006 A sales letter plan can make all the difference. Outline your sales letter before you write and the writing is much easier. You'll stay on target and craft a stronger, more persuasive piece as a result of your plan. Planning is the key to effectiv... http://www.articlealley.com/article_23740_3.html 14th January 2006 Are you applying proven principles to ALL your headlines? If not, you're missing a golden opportunity to build your business. A strong headline can make a huge difference in the offline world of marketing. But it works just as well online. In this... http://www.articlealley.com/article_23554_3.html 14th January 2006