http://www.articlealley.com en-us editorial@articlealley.com As internet marketing evolves so do the responsibilities of the copywriter. There was a time when the copywriter was just brought in to splash punchy prose over the website’s pages, before packing up and moving on to the next project. It was the web dev... http://www.articlealley.com/article_159106_62.html 12th May 2007 I often read complaints by US and UK copywriters on the swamping of freelance work bidding websites by Indian writers. Many blame the low prices on the foreign competition, prepared to work for fees sometimes lower than the minimum wage. For a while, w... http://www.articlealley.com/article_155252_50.html 04th May 2007 There was a time when the role of the copywriter was to just write the website’s main service pages, with the requisite keywords craftily sewn into the copy. It was the developer’s responsibility to apply their HTML wizardry to trick the search engine... http://www.articlealley.com/article_151588_62.html 25th April 2007 The internet’s resurgence as a place for doing business has launched another gold rush. People are panning furiously to find the best way of marketing and selling online. Every once in a while a business comes along which seems to tick all the boxes; th... http://www.articlealley.com/article_149402_81.html 19th April 2007 I am a business blogging evangelist. There I’ve said it. I think businesses should be selling their services through education and building trust with information of value. What better way of achieving this than with a relevant and regularly updated blo... http://www.articlealley.com/article_147186_81.html 12th April 2007 In this age of on demand access to info and people happily airing their views, it has never been more important for brands to get on with their consumers. Failure to do so can lead to a rapid backlash online. Just ask Dell. Brands might be increasingly... http://www.articlealley.com/article_142684_81.html 30th March 2007 The web copywriter’s market is evolving so fast that rarely a week passes without new opportunities appearing on the horizon. The requirements of business websites are developing all the time. Static brochure style sites are dated, portals of news and i... http://www.articlealley.com/article_138904_81.html 20th March 2007 The political world seems to be in a similar predicament to that of advertising. People have been bombarded with so much spin and deliberately ambiguous language that they have simply stopped listening to political messages. Less people now vote in the UK... http://www.articlealley.com/article_133548_81.html 01st March 2007 Many freelance writers have been watching the falling readership of newspapers and magazines and started preparing themselves for the shift of audiences online, believing that the old print medium is dying. I was one of the many eager to be ready for the ... http://www.articlealley.com/article_131620_81.html 21st February 2007 A recent survey of British pensioners found that surfing the web is now their favourite pastime, ahead of gardening and DIY. Popular uses included email, banking, reading the news and searching for information. This is indicative of the general population... http://www.articlealley.com/article_127304_81.html 07th February 2007 The internet has created a global marketplace, not only for goods and services but also for thoughts and opinions. Businesses, both large and small, are becoming increasingly concerned by the proliferation of comments which can influence people’s buying... http://www.articlealley.com/article_124931_13.html 31st January 2007 Many commentators, myself included, have highlighted that 2007 will be the year that the ethos of engagement marketing spreads. The collapsing level of trust in traditional advertising means it is time for a rethink on how businesses talk to their custome... http://www.articlealley.com/article_123072_50.html 24th January 2007 Internet marketers have been promoting the use of blogs and podcasts for small businesses for some time now. Discussing your passions and values in an open, transparent manner is an excellent way of building trust and confidence with your audience, an... http://www.articlealley.com/article_118635_81.html 10th January 2007 The votes have been counted and the winners announced for the Plain English Campaign’s 2006 ‘Golden Bulls Awards’, in recognition of outstanding achievements in gibberish and gobbledegook. This year’s competition has been one of the hardest fou... http://www.articlealley.com/article_113409_50.html 19th December 2006 The latest research suggests that business people are struggling to communicate or express themselves properly. This breakdown isn’t due to office politics, or a lack of group hugs, but rather their inability to clearly put into words what it is they wa... http://www.articlealley.com/article_111867_50.html 13th December 2006 The internet has created a global marketplace in which products and services can be procured from anywhere in the world. Small businesses now have access to skilled freelancers and service providers globally. You no longer have to rely on your local area ... http://www.articlealley.com/article_110409_50.html 06th December 2006 Any internet marketer worth their salt will tell you how Google’s algorithms love the keyword rich content of blogs. But what does the Google hierarchy actually think about the explosion in content flooding the internet on a daily basis? After all, it c... http://www.articlealley.com/article_108815_81.html 29th November 2006 Stats and studies are sprouting all over the place to support the case for online marketing. A study which could offer the most valuable insight would be one where its subjects are ‘non-techie’ and non web savvy. After all, its these people who need t... http://www.articlealley.com/article_107772_81.html 22nd November 2006 The engagement marketing movement is gathering pace all the time, with new converts joining every week. We now have an official motto (definition), a conference in its honour and blogs taking root all over the web. A leading market research firm has now h... http://www.articlealley.com/article_107036_81.html 18th November 2006 Shopping; it's a pain isn't it? You waste time sat in traffic. Fight to find an over charged parking space. Then trawl through the aisles just to buy a Shayne Ward CD and an electric toothbrush. Perhaps that is why so many people are reaching for the ... http://www.articlealley.com/article_101634_62.html 16th November 2006 For success in selling online you cannot rely merely on flashy graphics and amazing special offers. Web visibility is crucial so your customers can actually find you. Then you can start shouting about your two for one shoe sale or time share in Mogadishu.... http://www.articlealley.com/article_101633_62.html 16th November 2006 The current thinking on optimising your website for the search engines is to do the following: ? Include plenty of key words (without damaging its readability). ? Build back-links with good quality, relevant sites. ? Contain regularly updated article... http://www.articlealley.com/article_101632_62.html 16th November 2006 Traditional marketers are already struggling, particularly in the UK, to adapt to the changes in how you sell your business online. They grew up using clever phrases and spin to sell products and services. Providing information of value and transparency s... http://www.articlealley.com/article_101629_81.html 16th November 2006 The latest research figures suggest that 35 % of US large companies plan to implement corporate blogging by the end of 2006. If you couple this with the 35% already blogging, by the end of the year 70% of large US businesses will have adopted it as part o... http://www.articlealley.com/article_101628_81.html 16th November 2006 MySpace is the best known social networking site and is certainly the most popular. With 95 million members, and 500k joining each week, it is the seventh most visited site in the UK. Its these impressive statistics (its traffic has increased 367% already... http://www.articlealley.com/article_101627_81.html 16th November 2006 Does your website provide an RSS news feed? Do you know what RSS is? Do you care?If up until now you haven't taken any interest in RSS very soon you won't have a choice. The imminent arrival of Internet Explorer 7 could... http://www.articlealley.com/article_101626_81.html 16th November 2006 Whether its honey scented soap, a bespoke tailored suit or tin planters for the garden ? there is virtually no product or service you can't buy online. The Internet's growth is changing the modern day business model. Marketing is no longer limited to an a... http://www.articlealley.com/article_101625_64.html 16th November 2006 In the recent International Wine and Spirit Competition (IWSC) the first prize for the Top Pinotage was awarded to Stormhoek, a small independent winery in South Africa. Two years ago they were virtually unheard of in their own country - let alone the res... http://www.articlealley.com/article_101623_13.html 16th November 2006 The current furore over the role of bloggers in the attacks on John Prescott has shown the growing impact of blogging in the UK. The response by journalists, such as BBC's Nick Robinson, has also highlighted the contention and misconception between the es... http://www.articlealley.com/article_99709_13.html 15th November 2006 Many businesses pay thousands to SEO specialists to get their websites to the top of Google and Yahoo. The only alternative has been to use a quick fix of pay-per-click advertising or paid directory submissions. Both short term, expensive solutions. B... http://www.articlealley.com/article_99708_62.html 15th November 2006 The Guardian has reported that by the end of the year Internet advertising will overtake traditional newspapers with a 13.3% share of the ?12.2 bn spent on UK advertising. With ITV's ad revenue also falling below ?100 mill, in a year on year decline of 11... http://www.articlealley.com/article_99707_17.html 15th November 2006 Traditional marketing methods have been attacked as being in “a dreadful state” by Virgin Games Marketing Director, Ross Sleight. Speaking at London’s Mermaid Theatre, Ross bemoaned the poor return gained by increased marketing spend, and how tradit... http://www.articlealley.com/article_95075_81.html 17th October 2006 These are exciting times for small businesses. The rush is on to find the best way of using the web to propel your product to a larger audience and reach the global marketplace. But before you start dreaming of exotic holidays and fast cars you have to fi... http://www.articlealley.com/article_93908_6.html 12th October 2006 "I think it's called the internet, isn't it, or blogs or something. I've only just got used to letters�I haven't got into all this new technology." � John Prescott, 6th July 2006.It was admitted earlier this year that Tony Blair ... http://www.articlealley.com/article_90567_22.html 02nd October 2006 Anybody who has seen my main website will know that I might have jumped the gun a bit when I pigeon holed myself as a professional business blogger. It's been not so much a case of jumping on the blogging bandwagon as jumping too early with nowhere to lan... http://www.articlealley.com/article_89701_81.html 28th September 2006 Bloggers and online marketers are forever trumpeting the wonders of blogs as a business and marketing tool. But blogs will only be able to live up to the dreams of its disciples if they start being read by average Joe from the mass market. Some work still... http://www.articlealley.com/article_88390_81.html 20th September 2006 As people trudge back to work, after the summer lull, there seems to be a dark cloud hanging over many people's heads. First they decide that their lives were better twenty years ago, and now a national newspaper has launched a campaign to save their chil... http://www.articlealley.com/article_87818_81.html 15th September 2006 Your blog can be a very effective sales tool, but will only be successful if it can capture readers and keep them subscribed. Your blog needs to sell your products and services without reading like a dull sales letter, and to achieve this you should use t... http://www.articlealley.com/article_87229_81.html 08th September 2006 It would appear that after getting a slap on the wrist, following some expensive lawsuits, Google and Yahoo are now finally doing something to try and combat click fraud. Whether these efforts will have any success, or be pursued with any conviction, rema... http://www.articlealley.com/article_80178_7.html 08th August 2006