http://www.articlealley.com en-us editorial@articlealley.com Today was a big day for Google, Bing, Twitter and Facebook. To quickly recap: Bing announced they have made a deal with Twitter AND Facebook to pull their updates into the SERPS (search engine results pages). Hours later Google announced they too... http://www.articlealley.com/article_1204790_3.html 28th October 2009 As a website owner, I'm sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site. This c... http://www.articlealley.com/article_803778_3.html 02nd March 2009 There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit of time talking about the secrets of top rankings. ... http://www.articlealley.com/article_799211_3.html 26th February 2009 If you aren't creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please ... http://www.articlealley.com/article_771773_3.html 30th January 2009 With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Don't get me w... http://www.articlealley.com/article_770707_3.html 28th January 2009 Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog. You see, just because I kn... http://www.articlealley.com/article_769497_3.html 28th January 2009 There is no escaping the reality of the economy. These are not good times for most people. Many individuals and businesses are suffering. However, in spite of that, many online businesses are still doing well. Online shopping was up over shopping in... http://www.articlealley.com/article_751261_3.html 12th January 2009 There is a lot of talk about the "death of SEO" and "the death of ranking reports" lately. It all stems from some sessions at PubCon in Las Vegas. Remember we all want to get our message out there and have our voices heard and one way to do that is to... http://www.articlealley.com/article_701721_3.html 01st December 2008 When it comes to setting up your Blog, there are many options and it's enough to drive you crazy. Here is some information for each option... Blogger Versus WordPress - WordPress offers a lot more customization and has more marketing and SEO powe... http://www.articlealley.com/article_669054_3.html 20th October 2008 This article may not make me real popular with many site owners, but it is the honest truth. So many people want top rankings but they aren't truly prepared to do what it takes to get those top rankings. The truth is the foundation of your site is i... http://www.articlealley.com/article_659418_3.html 08th October 2008 Does Google Forgive? Forget the Sandbox - when you are in the doghouse, will Google ever "forgive" you and release your site back into the SERPs (search engine results pages)? We all understand the importance of top Google rankings - and in some cases... http://www.articlealley.com/article_658814_3.html 07th October 2008 Everyone is trying to save money in today's economy - but sometimes when you think you are saving money you are actually losing so much more than you save. If you are considering handling your own SEO, that is only a good decision if; a) you have t... http://www.articlealley.com/article_651320_62.html 29th September 2008 I am often asked if small businesses have a chance at competing in the search engines and the answer is a resounding YES. It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, l... http://www.articlealley.com/article_649862_3.html 26th September 2008 There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page. When people are in "buying mode" it is the perfect opportunity to pull out the big guns and really show them wh... http://www.articlealley.com/article_636431_3.html 12th September 2008 We all know the importance of SEO and getting your site listed in the top of the engines so you can tap into all that traffic out there that is searching for exactly what you have to offer. The question is how do you optimize your site and tap into you... http://www.articlealley.com/article_635657_3.html 11th September 2008 Recently people have been asking for tips and "Do's and Don'ts" for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you'd be wise to follow: - Create your site with a c... http://www.articlealley.com/article_627196_3.html 08th September 2008 I've already written about why it's important to write articles, and it seems a lot of you agree because I keep getting emails saying that you want to write articles but don't know what to write about. It can be hard to decide what to write about, espe... http://www.articlealley.com/article_614434_3.html 02nd September 2008 There are so many articles out there on SEO and so many conflicting opinions. Some of those opinions are people just spouting off without any solid evidence to back it up and others are based on tests and experiments done by the author. It can be really... http://www.articlealley.com/article_608577_3.html 24th August 2008 Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages. Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating... http://www.articlealley.com/article_607538_3.html 22nd August 2008 There is always a lot of talk on SEO Forums about penalties. Recently there was some discussion about 3 specific Google penalties: - The "-30 penalty" - The "-950 penalty" - Index Exclusion There has been a lot of debate about whether the dro... http://www.articlealley.com/article_597825_3.html 14th August 2008 An easy to understand introduction to the search engines: Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank. I... http://www.articlealley.com/article_597404_3.html 13th August 2008 There are so many SEO myths out there; I decided to write a short series of articles debunking some of the common myths. This next one may come as a surprise - but it's true I hear it often! SEO MYTH # 2: Search engines are not as valuable as other me... http://www.articlealley.com/article_590888_3.html 26th July 2008 Let's talk about some common SEO myths. SEO Myth # 1: Submission software is a one-time, one-size-fits-all solution, and SEO Friendliness is NOT a Factor. SEO TRUTH # 1: SEO Friendliness IS a KEY factor, and one time mass submission is not a solutio... http://www.articlealley.com/article_590126_3.html 25th July 2008 Success in business requires a willingness to measure your performance. So the most important message we can convey is that you must test everything! Your preferences and likes and dislikes do not matter. The market place dictates what they like ... http://www.articlealley.com/article_580780_3.html 18th July 2008 As more websites compete for valuable search engine "real estate," Search Engine Optimization is becoming much more complex. And *keyword selection* remains one of the most important (yet least understood) pieces of the puzzle. "Why keyword selectio... http://www.articlealley.com/article_579555_3.html 17th July 2008 "If you build it, they will come..." While this is a great line from one of my all time favorite movies, "Field of Dreams," it is frighteningly also a principle that far too many web site owners inexplicably live by. Let's face it. In the world of o... http://www.articlealley.com/article_578520_3.html 17th July 2008 You'll notice that a lot of my content is in PDF format. All my white papers are PDF, as well as my newsletters. Why? PDF content will look good on everyone's screen, unlike web pages where you have to consider various different settings and resolut... http://www.articlealley.com/article_577190_3.html 15th July 2008 A lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. I want to propose a different perspective.... http://www.articlealley.com/article_570065_3.html 05th July 2008 There used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite riles to follow. When done properly press releases are a great ... http://www.articlealley.com/article_569151_3.html 03rd July 2008 Social Media, Social Networking, Leveraging Web 2.0 - it's known by many names and it's all the rage! Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you ... http://www.articlealley.com/article_563810_3.html 26th June 2008 SEO is the foundation of your marketing campaign - at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 ... http://www.articlealley.com/article_560649_3.html 21st June 2008 Think of the search engines like a child with a short attention span. If they have to crawl through tons of messy code before they get to the body content on your page, there is a chance they will "lose interest" and not continue spidering the page. S... http://www.articlealley.com/article_560560_3.html 21st June 2008 In order to increase sales and the number of subscribers you get, you want to keep visitors on your site longer. If people leave too quickly they aren't seeing all that you have to offer. Work on keeping people on your site longer and you will defin... http://www.articlealley.com/article_556032_3.html 13th June 2008 One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings "no longer works." Where it started, I have no idea. But rarely does a week go by when I don't see one or more Internet marketi... http://www.articlealley.com/article_554392_3.html 11th June 2008 It is time to look at those SEO questions from the folks who need help and guidance. Let's take a read of some of the Dear SEO Drama Queen email, which floods her box every day. Dear SEO Drama Queen: I want a number one ranking for my web site. The key... http://www.articlealley.com/article_549935_3.html 02nd June 2008 I miss the old days....life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus... http://www.articlealley.com/article_548924_3.html 29th May 2008 With the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previousl... http://www.articlealley.com/article_534631_3.html 11th May 2008 Here is a simplified view of how the search engine algorithms work: Think of the engines like teachers handing out gold stars (or check marks) for everything that you do well. Google currently has about 200 factors in their algorithms that determine... http://www.articlealley.com/article_533475_3.html 08th May 2008 Your copy (website content) acts as your sales person -- it is the most important sales tool you have on your website. It's what makes people take action. Here are some tips to improve your copy. Tell the story. Everyone loves stories. Nothing informs... http://www.articlealley.com/article_527243_3.html 01st May 2008 Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more. To make sure you a... http://www.articlealley.com/article_526980_3.html 01st May 2008 Driving traffic from PPC (pay-per-click), an email campaign or any advertisement to your home page is a mistake. Sending your prospects to your homepage (which is filled with so many different options) and hoping they take action is a recipe for disast... http://www.articlealley.com/article_526793_3.html 30th April 2008 I personally have been Tweeting for a few months. But I use the phrase "tweeting for a few months" loosely. I haven't been all that consistent with it, and I definitely didn't have a strategy. I just thought it was kind of cool. Recently I've starte... http://www.articlealley.com/article_524092_3.html 28th April 2008 Over the Holidays I spent a lot of time reading fairytales with my nieces and nephew. The Little Mermaid and Mulan are the current favorites. It reminded me how nice it is to have something you believe in so unconditionally. To my nieces there is nothing ... http://www.articlealley.com/article_518797_3.html 16th April 2008 Driving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let's take a look at some of them and evaluate them. Keep... http://www.articlealley.com/article_515876_3.html 11th April 2008 Most people are pretty good about getting their webpages optimized, however most people are missing an opportunity with other content. Keep reading to find out if you are too. Most people don't realize this, but you can actually optimize a PDF documen... http://www.articlealley.com/article_514906_3.html 10th April 2008 Use your website content to improve search engine rankings and bring in targeted traffic. Your content doesn't need to sit idly on your site you can get it out there working for you. Here is an overview of the concept of Content Syndication, including s... http://www.articlealley.com/article_506404_3.html 03rd April 2008 What is Universal Search and Why Should You Care? Universal Search combines all the information within its Vertical engines/databases into one index to serve a single set of SERPs (Search Engine Results Pages). An example of Vertical engines/databas... http://www.articlealley.com/article_490461_3.html 14th March 2008 It is easy to point out the problems - like sabotaging your SEO success by ignoring the long terms affects of certain techniques. Here are the solutions - the ways you can still benefit from the various techniques, without contributing to their demise.... http://www.articlealley.com/article_489377_3.html 11th March 2008 If you look at most of the SEO techniques that are now considered "black hat", they would have been OK and worked well in moderation, but instead they are used, abused, and killed by us, thereby sabotaging our own success. Look at blogging and pinging.... http://www.articlealley.com/article_488683_3.html 11th March 2008 You probably are - and you don't even know it. Before we get into that, let's quickly recap what has happened up until this point. It is relevant, I promise. As the internet grows larger daily, and the number of searches online increase - we see peo... http://www.articlealley.com/article_487689_3.html 10th March 2008