http://www.articlealley.com en-us editorial@articlealley.com How To Channel Your Entire Mortgage Marketing In One Direction For Maximum Results It doesn't matter whether you're using business cards, fliers, door hangers, reports, postcards, newspaper/yellow page advertising, direct mail, or a call-capture system... http://www.articlealley.com/article_208844_64.html 29th August 2007 Three Reasons Why Your Mortgage Website May Not Be Working For You You do have a mortgage website...you do have a page on your company's website...or maybe you bought a subset template page on a master mortgage website...you do have an email address th... http://www.articlealley.com/article_206834_64.html 26th August 2007 Fast Track Your Mortgage Marketing...Work With Real Estate Investors If you're like me, you're probably sick and tired of all the media attention given the current "doom and gloom" situations in the areas of Mortgage and Real Estate. Foreclosure num... http://www.articlealley.com/article_197411_64.html 06th August 2007 What Is An Autoresponder...And Why Does Every Mortgage Professional Need One? For those of you that currently have a mortgage website, or those that are contemplating putting one on the Internet...you'll soon realize that although your website/host doe... http://www.articlealley.com/article_196886_64.html 03rd August 2007 15 Low Budget Ways Of Marketing Your Mortgage Business Whether you're new to the mortgage business or an old experienced hand at it...one challenge that is always there is...how to inexpensively get the word out about your mortgage business and generat... http://www.articlealley.com/article_196334_64.html 02nd August 2007 The Ten Commandments Of Mortgage Marketing No...The following Commandments did not come from any mountain, nor were they carved on clay tablets, but they have been known for countless years by Mortgage Professionals. Smart marketers have followed these... http://www.articlealley.com/article_195190_64.html 31st July 2007 Your Auto-Reply Email Function...How To Irritate Mortgage Customers And Alienate Prospects In my opinion, Mortgage Professionals that use the "Auto-Reply" option that's available in most email programs are making a huge marketing mistake. For those... http://www.articlealley.com/article_194151_15.html 27th July 2007 12 Things Every FSBO Needs And Every Mortgage Professional Can Provide Targeting the For Sale by Owner (FSBO) market is without a doubt, one of the easiest avenues to mortgage success available today. Most mortgage people fail to tap the FSBO market be... http://www.articlealley.com/article_193691_15.html 26th July 2007 Why Niche Marketing Makes Sense For Mortgage Professionals If you are currently struggling in your mortgage business or relatively new to the field of loan origination, you might want to consider changing your marketing tactics and concentrating on a s... http://www.articlealley.com/article_193219_15.html 26th July 2007 Are Spiders Affecting Your Mortgage Marketing Results? Yes...there are bugs that can affect your marketing and you don't need a pest exterminator to resolve the problem. Now, if you're a little lost at this point that's OK...this article is definitely ... http://www.articlealley.com/article_192252_15.html 25th July 2007 If You're Not Getting Complaints, Your Mortgage Marketing Is Probably Not Aggressive Enough Quite often I'm asked the following question: I just received a couple of complaints as a result of the marketing campaign that I'm running. I'm concerned about... http://www.articlealley.com/article_190170_15.html 24th July 2007 How To Help Your FSBO Set The Right Price For Their House Of all the problems our FSBO will encounter, pricing their house correctly and accurately is by far the most crucial. The wrong price could cost them thousands of dollars any way you look at it.... http://www.articlealley.com/article_189149_33.html 24th July 2007 6 Postcard Marketing Tips That Can Improve Your Mortgage Business If you're currently involved in a postcard marketing campaign or just thinking about starting one, here are some significant tips you can add to your knowledge base that will help make y... http://www.articlealley.com/article_188653_64.html 23rd July 2007 Are You A Mortgage Yahoo? After spending a few minutes with my newsletter mailing list, I noticed that most of you don't use a permanent email address. Wow! I hope you're really in the mortgage business and not just some kind of mortgage Yahoo? N... http://www.articlealley.com/article_188238_64.html 23rd July 2007 9 Unusual Ways To Use Postcards In Your Mortgage Business Postcards can be more than an inexpensive way to "stay in touch" with your mortgage customers and prospects. This tiny billboard is actually a powerhouse of a marketing tool with almost unlimite... http://www.articlealley.com/article_187830_15.html 23rd July 2007 Your Mortgage Tagline...Is It Workin For Ya Or Agin Ya? The most successful companies in the world choose words carefully when they create their advertising taglines. You can learn from their advertising strategy and experience. Treat your mortgage tag... http://www.articlealley.com/article_187360_15.html 20th July 2007 How To Find First Time Home Buyers...Your Never Ending Supply Of Mortgage Prospects Regardless of the "doom and gloom" mortgage stuff that is being publicized these days, the first time home buyer market just doesn't waiver very much. Suffice it to say... http://www.articlealley.com/article_186915_15.html 20th July 2007 Improve Your Mortgage Business...Make Yourself Available Here's an interesting little exercise that's well worth your effort. Make a list of all the different ways your best friends and family members can make contact with you? They can call your h... http://www.articlealley.com/article_186590_15.html 18th July 2007 How To Set Up A Totally Free Direct Mail Program For Your Mortgage Business Glad to see that this article caught your attention. You're going to love this amazing little direct mail mortgage marketing strategy. This super simple idea will actually a... http://www.articlealley.com/article_184173_15.html 05th July 2007 Are You Receiving Your Daily Free Mortgage Marketing Lessons? Did you know that you have access to a series of free marketing lessons delivered to your postal mailbox and your email inbox every single day of the year? That's right, every day you receiv... http://www.articlealley.com/article_183105_15.html 05th July 2007 10 Spring Cleaning Tips For Mortgage Professionals Spring cleaning gives us that wonderful feeling of freshness, and renewed energy. It means a new start and for many...a new life. After hibernating for the winter, you may find that you are surrounded ... http://www.articlealley.com/article_182072_15.html 02nd July 2007 My Indispensable Mortgage Notebook There's no doubt about it...the Internet is changing the way we shop, bank, arrange travel, search for information, buy and sell homes, and if you haven't noticed...the way we do mortgages. A few years ago I came t... http://www.articlealley.com/article_181840_15.html 01st July 2007 There's Not A Bulletin Board In Existence That My Mortgage Marketing Program Doesn't Like Yes, I love bulletin boards. Now, just so you know...I'm not talking about "electronic bulletin boards" found on the Internet. That's a different topic for anothe... http://www.articlealley.com/article_181142_15.html 01st July 2007 6 Tips to Tame Technology in Your Mortgage Business It's here to stay and if anything, methodically advancing forward and providing us with so many opportunities we are sometimes overwhelmed to the point of confusion. Technology is what we are talking ... http://www.articlealley.com/article_177766_15.html 26th June 2007 Your Mortgage Success And Giving If you've been successful originating mortgages, I'm sure you realize that one of the reasons for your success is that in many areas you are very "giving." One of the keys to success in the mortgage business is t... http://www.articlealley.com/article_175811_15.html 18th June 2007 A Valuable Mortgage Lesson Learned From Tiger Woods Unless you've been living in a cave or under a rock the last few years, you've seen first handhow Tiger Woods has become one of the most dominate forces in men's golf. We watched as he won the CA C... http://www.articlealley.com/article_175648_15.html 18th June 2007 Using Advertising Premiums Successfully in Your Mortgage Business If you're giving away advertising premiums or specialties such as business card magnets, calendars, pens, notepads, jar openers, chip clips, or whatever with your contact information on ... http://www.articlealley.com/article_175240_64.html 16th June 2007 Guaranteeing Your Failure in the Mortgage Business If you've been in this business for any length of time, you know what a great business this can be. If you're struggling...you need to ask yourself why? Let's be clear on one thing before we go any... http://www.articlealley.com/article_172407_15.html 10th June 2007 Remind Yourself Why You're A Mortgage Professional You've probably had one of those days since starting your own mortgage business. It seems like work is piling up, your bank balances aren't where you want them to be, and part of you is yearning for th... http://www.articlealley.com/article_171685_15.html 08th June 2007 How to Generate Purchase Mortgage Leads Using Free Reports Over the last few months, one question I'm often asked is..."How can I attract purchase money prospects without involving local Realtors/Agents in the referrals process." Let's face it, as mort... http://www.articlealley.com/article_170897_15.html 06th June 2007 It's All In The List...Your Mortgage List You've heard it many times..."It's all in the list"...a common bit of wisdom touted by direct marketing experts, internet gurus, catalog companies, and everyone else. And, it's true...you gotta have a list.... http://www.articlealley.com/article_169491_15.html 04th June 2007 Let's Go Fishing...Fishing For Mortgage Prospects That Is OK...here's our question: "Would you pay for "dinner for two" at your local eatery in exchange for a number of new contacts that can be added to your mortgage database?" I hope so, because ... http://www.articlealley.com/article_169235_15.html 04th June 2007 Why I Love Using Door Hangers In My Mortgage Business Everyday we go through 100's of doors without even thinking about it. How would you like to be able to make people stop and take notice of your mortgage marketing message? The answer is "Door Ha... http://www.articlealley.com/article_166749_15.html 30th May 2007 How To Get Real Estate Professionals Involved In Your FSBO Marketing Program Here's a question that is often asked: How and when do I get Realtors/Agents involved in my For Sale by Owner (FSBO) marketing program without them thinking I'm denying or ... http://www.articlealley.com/article_165839_15.html 30th May 2007 Eight Cardinal Sins That Mortgage People Often Commit If you could identify mistakes that are killing your bridge game, or your golf game, or your exercise routine, or your budget plan, or whatever, would you take heed of that information and correct ... http://www.articlealley.com/article_163730_15.html 23rd May 2007 How Your Attitude Affects Your Mortgage Customers The results are in...and quite honestly, they have never really changed. Over the years, study after study has shown that the number one complaint of our customers is a lack of communication, inefficien... http://www.articlealley.com/article_162213_15.html 21st May 2007 Mortgage Lessons from Joe Girard Joe Girard was a car salesman. During his selling career he sold 13,001 cars, all of them at retail. And, all of them one car at a time...no fleet sales, no multiple sales, and no wholesale sales. He personally sold mor... http://www.articlealley.com/article_161368_64.html 21st May 2007 Adopting Mortgage Orphans Here's a great prospecting tip you can add to your list... Many years ago, when I was actively working in a real estate office, I overheard the term "Orphan File." Just so you know...and, as I found out, they were not t... http://www.articlealley.com/article_154281_15.html 02nd May 2007 Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part II In Part I, we covered the fact that you’re in business for yourself and, never stop learning, just to name a few. Here’s Part II of the article: 7. Find a mentor. ... http://www.articlealley.com/article_150744_15.html 23rd April 2007 Things My First Mortgage Mentor, Trainer, Broker Should Have Told Me...Part I If you could start your mortgage career over...knowing what you know today...would you do anything different this time around? Interesting question isn't it? Obviously, ... http://www.articlealley.com/article_148613_15.html 18th April 2007 Your FSBO Marketing Program and "The National Do Not Call Registry" Many of you have asked about operating your mortgage business without violating the new National Do Not Call regulations. Specifically, can using a For Sale by Owner (FSBO) Marketing ... http://www.articlealley.com/article_145552_15.html 09th April 2007 Do You Have a Mortgage Attitude? I really hope your answer is a resounding YES! Here's why: Of all of the steps involved in a successful real estate transaction, the mortgage process is the most detailed, most intense, most involved and, most im... http://www.articlealley.com/article_139527_15.html 27th March 2007 Did You Send Your Thanksgiving Cards? If you didn't, plan on do just that this coming Thanksgiving. You're probably asking...as a Mortgage Professional, why in the world would I send Thanksgiving Day cards? The answer is...because you want to be dif... http://www.articlealley.com/article_137435_15.html 12th March 2007 Follow the Advertising Dollars and Improve Your Mortgage Business If you could take advantage of the marketing insight of Coca-Cola and Pepsi, would you follow their example? You can...and all you need to do is follow in their foot steps. Every day ... http://www.articlealley.com/article_134886_15.html 05th March 2007 Mortgage Lessons Learned from Man's Best Friend They say that a dog is man's best friend. Why? Because dogs have this uncanny ability to love and support their masters at all times, even under the worst of circumstances. It doesn't really matter if it'... http://www.articlealley.com/article_132755_15.html 28th February 2007 Today, the designing and printing of advertising signs has never been easier and the cost has never been cheaper. In my community, code enforcement keeps both the mortgage and the mattress sale signs off of the street corners and fines the perpetrators. T... http://www.articlealley.com/article_130585_15.html 19th February 2007 Are Your Emails Costing You Some Mortgage Business There is no doubt that email is one of the greatest things that the computer revolution has done for personal productivity. I'm not going to list all the reasons email is good. If you're active in the... http://www.articlealley.com/article_126382_15.html 04th February 2007 How to Get FSBOs to Call You Are you actively pursuing the FSBOs in your marketing area? You should be...because you'll generate a never ending supply of inexpensive purchase mortgage leads if done correctly. Here's a really great tool to ad... http://www.articlealley.com/article_124252_15.html 29th January 2007 100 Million And Counting...Is Your Mortgage Website Among Them? You may have missed the news like me...but, the web just passed a mammoth milestone. "There are now 100 million Web sites with domain names and content on them," according to Rich Miller o... http://www.articlealley.com/article_122039_15.html 21st January 2007 Are Your Mortgage Prospects "Googling" You? It's time to "Google" yourself. Go to google.com right now and type in your name. Click "Enter" on your keyboard or "Google Search" on your screen. The result that is displayed is your online identity or pro... http://www.articlealley.com/article_120037_15.html 14th January 2007