http://www.articlealley.com en-us editorial@articlealley.com One thing that is so basic that it often still needs to clarified is the concept that a search engine and a search directory (article directory) are not the same thing. The traditional search engines add Web site pages to their databases automatically and... http://www.articlealley.com/article_179409_62.html 29th June 2007 As a general rule, most sites do not need to be enhanced with gateway or doorway pages. This is because a good web site will naturally contain content that uses relevant keyword phrases that potential customers will relate to. This is the same language th... http://www.articlealley.com/article_179390_81.html 29th June 2007 If you are thinking of hiring a professional SEO expert or a search engine positioning company one thing you might want to ask them is whether or not they are intending to create doorway pages, also known as gateway pages to optimize your site. This is ... http://www.articlealley.com/article_179381_81.html 29th June 2007 If you have decided that you cannot do search engine optimization all by yourself it might be time to hire a professional. However it is also important to remember that although this might be expensive (expect to invest about $10,000 in a professional SEO... http://www.articlealley.com/article_179373_81.html 29th June 2007 You know your blogging is working when your page rankings are high and you have a lot of visitors. This also means that your blog might also need some management. Although you have succeeded at a business blog because your readers feel at home you might h... http://www.articlealley.com/article_123060_62.html 24th January 2007 One way to spread the word about your website or blog is to offer amusing and entertaining content to other sites. Other sites love free content that has bells and whistles or a useful function of some kin. There are several ways to do this. All it takes ... http://www.articlealley.com/article_123033_62.html 24th January 2007 Before you start creating your own business blog it doesn’t hurt to check out what the competition is doing. This is not only a form of market research that allows you to see what readers might be interested in, it is also a way of preventing yourself f... http://www.articlealley.com/article_123022_62.html 24th January 2007 A blog ring works in exactly the same way as a web ring. You go to a blog ring site and then join the ring that is most closely matched with your topic. You place an object on your page that allows visitors to click on the link to the next blog in the rin... http://www.articlealley.com/article_123017_62.html 24th January 2007 With the popularity of blogs increasing every day, it’s nearly impossible for a reader to know what blogs exist and where to find them all. This is where the encyclopedic power of the blog directory: it organizes and categorizes the thousands of blogs ... http://www.articlealley.com/article_122993_62.html 24th January 2007 Traffic exchanges used to be a hot buzz word when it came to search engine optimization but not the entire concept is out of style. These were sites that used guarantee a certain number of visitors to your blog or web page. Usually they will guarantee a n... http://www.articlealley.com/article_122797_62.html 24th January 2007 When most people visit your site, the most articles that they will see is anywhere from three to fifteen depending on the length of them and whether or not you have linked them “behind the fold.” Behind the Fold means that they are stuffed in your a... http://www.articlealley.com/article_122790_62.html 24th January 2007 Hosting images that originate from another’s server is a bit of a touchy subject when it comes to blogging. Sometimes you may find an image that you like and simply link to the picture where it exists. This allows it to show up on your page but be hos... http://www.articlealley.com/article_122787_62.html 24th January 2007 One question that commonly pops up is “Do you really need a picture for a blog?” The answer is no. Imagery is there to enhance your content. Above all the purpose of including an image with your blog should not be to make up for weak content. Pic... http://www.articlealley.com/article_122743_62.html 24th January 2007 The minute you upload something online you become a publisher. As an online publisher it is your responsibility to know a little bit about copyright law. This book is not a legal guide however here are some of the basic things that you need to know about ... http://www.articlealley.com/article_122731_62.html 24th January 2007 Behind the Fold is a technique used by many of the top bloggers and huge ezine and article directory sites. If you have looked at some of the Top 100 Blogs on the blog you will notice that many of them will only print about 250 words of the blog in the fr... http://www.articlealley.com/article_122475_62.html 23rd January 2007 Human beings are creatures of habit and the more things remain the same the more we trust them. Part of convincing your customers to trust you is about making your blog look the same every day. The type size and font should be the same, links should be h... http://www.articlealley.com/article_122469_62.html 23rd January 2007 It can be difficult to generate unique content each and every day that you sit down to write your blog. This is where RSS feeds and news stories can provide a valuable source of inspiration. Many blogs simply are commentaries on what is going on in the ne... http://www.articlealley.com/article_122466_62.html 23rd January 2007 “Objects” are a term derived from web design talk for code that is added to your site to create a unique function. A good example is a web counter, which tells you how many people have visited your site. A more sophisticated site object would be an... http://www.articlealley.com/article_122457_62.html 23rd January 2007 The great thing about most blogging sites is that they provide you with templates that you can quickly use to design your site. This leaves you hours of time available for concentrating on the search engine optimization aspects of it. The layout of you... http://www.articlealley.com/article_122405_62.html 23rd January 2007 Part of having a cohesive blog design is to choose one or two fonts and two to four colors and stick with them on your site. The best looking sites are minimalist in design. A site that has too many different types of fonts and colors on it just looks unp... http://www.articlealley.com/article_121985_62.html 21st January 2007 Keep in mind that as long as form follows function on your blogging site it will be considered to be well search engine optimized. This also applies to the visual components of your blog. There are several ways that visual elements are going to play a ... http://www.articlealley.com/article_121976_62.html 20th January 2007 Sometimes it is difficult to keep up with a blog especially if your blog is part of a field in which there are many changes or developments such as celebrity news or technology developments. There are several blogs on the net where several contributors... http://www.articlealley.com/article_121942_62.html 20th January 2007 Although connecting emotionally with your readers is recommended, it is not recommended that you “lose it” or be too opinionated in a blog. This is because this makes it less business like. Also ranting emotionally about a topic makes you look like an... http://www.articlealley.com/article_121925_62.html 20th January 2007 If you have absolutely no idea what the theme of your blog should be one suggestion is to look at several indexes of large portals on the Internet and see how they categorize themes and topics. Clickbank at www.clickbank.com provides a good example of wha... http://www.articlealley.com/article_121718_62.html 20th January 2007 Blogging is only successful if you can see it as a dual marketing tool. The third part of the blogging business triad is a dual product. There is the product you are selling on your website (or from others) and then there is your opinion. You can’t sell... http://www.articlealley.com/article_121396_81.html 18th January 2007 There are very few people on earth who can get away with writing a blog that is based solely on their personality. Usually the individuals who can get away with this have some sort of reputation that precedes them such as a famous lobbyist, actor, column... http://www.articlealley.com/article_121388_62.html 18th January 2007 The most essential component of a blog is not only its keywords, but also the timeliness of its content. It is timely content that is going to attract the search engine and also readers. This means that you must have content that is unique, expert or orig... http://www.articlealley.com/article_121380_62.html 18th January 2007 A blog is not just a press release. It now appears in all kinds of contemporary written permutations. They can be served up to the search engines for indexing or you can attach a password so that only a few chosen individuals can read it. In terms of bus... http://www.articlealley.com/article_121374_62.html 18th January 2007 Perhaps the simplest definition of a blog is that of a journal or serial newsletter that provides fresh content for the reading on a timely basis. However what most people don’t realize is that a blog is not just a virtual space where you put your tho... http://www.articlealley.com/article_121361_62.html 18th January 2007 A blog is basically just another persuasive marketing tool, just like a newsletter or a press release. However unlike web pages, that can require a lot of fooling around html or graphics, you can upload your message quickly to a blog and have it able to b... http://www.articlealley.com/article_121190_62.html 18th January 2007 Sometimes you get stuck with PLR articles (public label right articles) that seem very out of date, boring or stale. There are five basic ways to change the content of any article to make it more unique. 1) Reword the headline 2) Replace words with... http://www.articlealley.com/article_121181_62.html 18th January 2007 The best way to make PLR content (public label rights) work for you is to find free material that is in a niche that is currently hot or trendily. If you don’t know how to do this then try imitating what hot PLR content sellers such as Norm Hallet and V... http://www.articlealley.com/article_121171_62.html 18th January 2007 If you are thinking of getting into marketing products on the Internet, PLR (public label rights) is one of the easiest ways to go. However it is downloadable informational products that are all rage and offer you the most profit for the least amount of ... http://www.articlealley.com/article_121162_62.html 18th January 2007 Compilation writing is as simple as gathering facts together, rewording them and putting them in some kind of list. You only need about 250 words to write an ad or a blog. When it comes to the Internet, if you can make a list, you have the talent to writ... http://www.articlealley.com/article_121155_62.html 18th January 2007 If you don’t know what type of search engine optimized article to write for your web site then it is a good idea to consider writing some kind of FAQ article. FAQ stands for frequently asked questions. If you go to a message board or forum about a topic... http://www.articlealley.com/article_120835_62.html 17th January 2007 Bum marketing is a way of using articles, either your own or those you have purchased, as platforms into which you will embed affiliate links. The best article sites to submit articles on to use for this purpose are Ezinearticles.com, Goarticles.com and S... http://www.articlealley.com/article_120830_62.html 17th January 2007 In a nut shell -- affiliate marketing is all about placing links on web page of any sort and then having your readers click on them. When the links are clicked on you can make money per click or you can make a commission when somebody goes to the recomme... http://www.articlealley.com/article_120822_62.html 17th January 2007 Clickbank is a system that works really well for authors and also SEO marketers. This is because within its system is a multi-tiered marketing system that gets affiliate marketers selling your book for you. If you have a good product you will suddenly fin... http://www.articlealley.com/article_120791_62.html 16th January 2007 Writing SEO requires a bit of skill and also being competitive with yourself. It also requires discipline – knowing when to stop optimizing one site (or a section of a site) and move on to something new. There is no greater way to achieve clarity abo... http://www.articlealley.com/article_120780_62.html 16th January 2007 Many Internet gurus will lead you to believe that you can make a ton of money as an SEO marketer without making any initial investment into it as a business. This is completely false. Although it is true that you can write a blog strewn with affiliates on... http://www.articlealley.com/article_120431_62.html 16th January 2007 There are a lot of Internet gurus out there that are telling people they can make a six-figure income by using SEO techniques or by selling information on the Internet. This type of lie is usually marketed to you buy the old fogie type gurus in who mainly... http://www.articlealley.com/article_120428_62.html 16th January 2007 If you are a reviewer or critic you are likely to find work writing reviews of products and services on the Internet. This is quite a common offering however don’t expect to be reviewing anything ordinary. Usually the types of things that are offered up... http://www.articlealley.com/article_120427_62.html 16th January 2007 If you are a poet you have probably realized that there is not much work that you can do well that fits in the category of SEO writing. In fact you might be devoid of a lot of online work in general. Usually all poets get online is the occasional assignm... http://www.articlealley.com/article_120423_62.html 16th January 2007 An SEO marketing career is not for everyone. For one thing there are risks to being an SEO affiliate marketer as there are no guarantee that you will have sales. No business is foolproof and the same goes for an SEO business that is based on affiliate mar... http://www.articlealley.com/article_120412_62.html 16th January 2007 Sometimes if you get good enough at writing SEO you start considering doing it for a living. Be warned however --this is not a career for people who are perfectionist or who see it as a way to having a reputation as an expert advertising copywriter. ... http://www.articlealley.com/article_120110_62.html 15th January 2007 Websites that are popular, that are functional and that have high page rankings are not ones that were done in a “fly by night” manner. They were constructed from a solid business plan Not sure how to write a business plan? One really good place to l... http://www.articlealley.com/article_120103_62.html 15th January 2007 There is a "Six P" acronym that says, "Proper Prior Planning Prevents Poor Performance." Very often, the first twenty percent of the time that you will spend developing your site will save you eighty percent of the time later in achieving the business goa... http://www.articlealley.com/article_120094_62.html 15th January 2007 Sometimes what people see as the failure of search engine optimization techniques is actually the failure of a business in general. There is something to be said for “doing what you love and the money will come” but if nobody else loves it but you and... http://www.articlealley.com/article_120085_62.html 15th January 2007 Brainstorming is simply a way to help you come up with an idea for what to sell on a website. It is also a valuable skill when it comes to helping you decide what keywords should be the focus of your SEO copywriting including the all important first lines... http://www.articlealley.com/article_120063_62.html 15th January 2007 Outsourcing dominates the Search Engine Optimization (SEO) copywriting business simply because writing bulk articles is the nature of the business. There is a big demand for multiple articles to be submitted to search engines as portal pages as well to ez... http://www.articlealley.com/article_119240_62.html 11th January 2007