http://www.articlealley.com en-us editorial@articlealley.com What could be your easiest and most profitable promotion may be lying there, right under your nose. It seems that nearly every small business owner I talk to is constantly looking for new customers. Despite the fact that more emphasis should be put on ... http://www.articlealley.com/article_554429_3.html 11th June 2008 When it comes to marketing and growing a business, entrepreneurs tend to get stuck as to what they should be doing next to reach their yearly goals and objectives. They go from placing ads, to using coupon books, maybe some yellow page space, possibly eve... http://www.articlealley.com/article_551430_3.html 05th June 2008 Holiday shopping season is now in full swing are you doing everything possible to make the last month of your year the best? Right now is when you need to be out there in front of your clients noses showing them exactly why they should shop with you ag... http://www.articlealley.com/article_548123_3.html 27th May 2008 Sorry about this rant... but it happened to me this weekend and I feel I must. Saturday morning, the first call came in. "WHAT HAPPENED TO MY WEBSITE?" the client asked. I went to their site and instead of the usual webpage; there was a black pag... http://www.articlealley.com/article_540429_3.html 20th May 2008 Last night I was watching the local news, and amidst all the typical doom and gloom stories the media loves to share, there was a fascinating interview that took place. The Royal Canadian Mounted Police (RCMP - the way-over-made-fun-of guys in red with... http://www.articlealley.com/article_538959_3.html 15th May 2008 A client of mine emailed me the following question, which opens up the discussion around "who are you targeting... and why?" Keep in mind, this is for a photographer not your typical corporate/government sales environment. Question: "I can see the pow... http://www.articlealley.com/article_529669_3.html 06th May 2008 This weekend I attended a local Glazer Kennedy Inner Circle meeting. These are localized chapters of the Dan Kennedy/Bill Glazer marketing and advertising team. A diverse group of all industries and all levels of expertise in the direct response market. ... http://www.articlealley.com/article_525881_15.html 29th April 2008 Just today, I received an invitation in my email announcing an open house, from a lady that helps you find your life destiny. Moving to a new location is always exciting for you the owner... but what does it mean to your customers? What is in it for... http://www.articlealley.com/article_524016_3.html 28th April 2008 Skepticism is a part of life and business. People don't trust you at face value it is completely up to you to earn their trust. I hear it ALL THE TIME. Excuses why it won't work for them... because their business is "different". They tried it before a... http://www.articlealley.com/article_515454_3.html 11th April 2008 No matter what your religious beliefs or background, seeing one of these ads causes you to stop momentarily. Step #1 accomplished (get them to stop and read what you write) Then, they do the most brilliant thing they could they stir up the biggest c... http://www.articlealley.com/article_509333_3.html 04th April 2008 A classic problem that every business will face. You slave away - hours and hours of blood sweat and tears put into your marketing campaign. The big day comes... and a good old WHACK upside the head! It just isn't doing what it supposed to do. I ... http://www.articlealley.com/article_485141_3.html 04th March 2008 You may have heard of an ad that ran 65 years ago with the headline: "Hand Woven by the Mountain People of New Mexico" New Christmas Patterns in these unique ties. Wearers say an exceptional value. Sold only direct from weavers to you. It was a o... http://www.articlealley.com/article_482921_15.html 27th February 2008 Previously I mentioned that I am doing work in the marketing to the affluent market. Homes, condos, resort properties... pretty well anything that is targeted at the top 3% of buyers. And I also put out a request for information on any high end market... http://www.articlealley.com/article_469297_15.html 06th February 2008 The one negative/funny experience that my wife Kari and I had in San Fran happened to be our "romantic dinner night". We were highly recommended to dine at Cafe Kati in the Pacific Heights Area. A quaint little restaurant with eclectic taste, narrow... http://www.articlealley.com/article_466271_15.html 02nd February 2008 1.Create a great USP - something that stands out and tells your clients why you are not only the best choice, but the only choice in their purchasing decision. 2.Keep it simple. Can a grade 8 read and understand what it is you are saying in your promo... http://www.articlealley.com/article_459310_19.html 23rd January 2008 A common complaint I hear is around the length of the copy. Too much � too wordy � not to the point enough � "my" clients won't read all that � my clients are too busy � BULL!Everyone seems to believe this... but the FACTS show diffe... http://www.articlealley.com/article_220755_3.html 28th September 2007 The money pouring into a bank account because of a perfectly matched promotion, price, people mix - nothing better. Which is part of the reason I have been slow on my posts - I promise to be more regular. Things have been busy - a very good busy. Some ... http://www.articlealley.com/article_189370_3.html 24th July 2007 One of the most fascinating things I see happening right now is the confusion around the internet. Many people are out there hyping up that the internet is "different". That you need to deal with people "differently". That people have somehow miraculousl... http://www.articlealley.com/article_180758_3.html 01st July 2007 In a forum I visit - some people have asked questions on how to deal with some serious issues they find themselves falling into. Here are two of them - and my suggestions on how to break free of them: Information overload is HUGE! I fell into it yea... http://www.articlealley.com/article_179719_15.html 30th June 2007 The following 6 strategies can each make a huge difference to your business. The question is - are you using any of them? All 6 are not needed to see an immediate impact... just one. Have a look through them and see which one you can test out for the ne... http://www.articlealley.com/article_178265_15.html 29th June 2007 Have you noticed people tend to hide behind emails these days? It is soooo easy to blast off a quick email rather than a phone call. BUT � emails have a tendency to be taken the wrong way, and in the wrong context. I just saved a deal because I un... http://www.articlealley.com/article_171785_15.html 08th June 2007 How just a little creativity can make the ideas pop and the profits sing! One of the biggest problems for most people is how to get customers in the door (or to place an order). You can run sales. You can run lead generation ads (which I highly reco... http://www.articlealley.com/article_168620_15.html 01st June 2007 Much of the success in your business will undoubtedly come from how well your market yourself, your company or product. A good marketing campaign can be the difference between a business that fails and a business that flourishes. Have you ever seen a busi... http://www.articlealley.com/article_164358_15.html 24th May 2007 Ahhhh, the promise of a guaranteed winner. Wouldn't it be nice to know with 100% certainty that your marketing would bring you maximum return every time you ran it? While there is no guaranteed formula that ensures 100% success in your marketing eff... http://www.articlealley.com/article_161658_3.html 21st May 2007 THE LUCKY 13... Here are 13 things you need to check through to make sure you have implemented them ALL in your business. 1. Create a great USP � something that stands out and tells your clients why you are not only the best choice, but the only c... http://www.articlealley.com/article_157223_3.html 09th May 2007 One of the biggest opportunities today is the high end affluent market. By far, this segment of the population is growing faster than the low or mid-range market. So where to start? First, you start by targeting the right clients, engaging in effect... http://www.articlealley.com/article_147730_15.html 15th April 2007 A client of mine just made a very important comment that I wanted to note. "Thank you for taking the time to enhance my offer. I know you put a lot of effort into it and appreciate your time and experience in putting this together. I am starting to see... http://www.articlealley.com/article_146954_15.html 12th April 2007 Much of your success in marketing and advertising will be determined by the formulas you use. Proven templates that can be used to generate leads, follow up with those leads, convert those leads into paying clients, and ultimately to repeat clients. W... http://www.articlealley.com/article_145022_3.html 07th April 2007 Ask many business owners how they could win a war against a competitor, if need be. "Lower the price" would be the most common answer on how they would do it. But, we aren't most people! We know, understand, and LOVE direct marketing and respect the ... http://www.articlealley.com/article_144220_3.html 04th April 2007 I heard that the United Church of Canada was receiving some pretty major flack for a series of advertisements they are running. You can see them for yourself at www.wondercafe.ca, bottom left you will see Ad Camp... http://www.articlealley.com/article_141238_3.html 27th March 2007 Despite what many may tell you�successful marketing does not happen overnight. It takes time, testing and a plan. You may be extremely surprised to first learn that some marketing and advertising campaigns are considered a success if they break even.... http://www.articlealley.com/article_140124_15.html 27th March 2007 Last night I was watching the local news, and amidst all the typical doom and gloom stories the media loves to share, there was a fascinating interview that took place. The Royal Canadian Mounted Police (RCMP � the way-over-made-fun-of guys in red wi... http://www.articlealley.com/article_138099_15.html 14th March 2007 I picked up a copy of 'The Hangover Handbook - 101 Cures For Humanity's Oldest Malady'... not just in case I have some holiday cheer... but to get some awesome ideas for 2007 marketing promotions. There is a solid chapter of 101 ways to cure that hango... http://www.articlealley.com/article_136912_15.html 12th March 2007 One of the best books you will ever discover to help you grow your business is Doug Hall's 'Jump Start Your Business Brain'. It is an underground classic that is absolutely wonderful advice - it is the book that helped me break free of mediocrity into a ... http://www.articlealley.com/article_134310_15.html 02nd March 2007 Are internet marketers thinking too small? Yes, they are. And it's truly sad. Don't get me wrong - the internet is a wonderful tool to have in your toolkit. I run a number of sites that make me an ongoing income so I can't speak negatively about the... http://www.articlealley.com/article_132417_3.html 27th February 2007 Yahooooo... Starting Friday, July 6th 2007, Calgary (where I live) turns into a complete country party town for 10 days. The Calgary Stampede is an event that's been running since 1886 - and lays claim to The Greatest Outdoor Show On Earth. We ge... http://www.articlealley.com/article_131432_15.html 21st February 2007 Yesterday I met up with a fellow marketer for a brainstorming session at a place called Spolumbos. They are famous on a local scale for the quality of their spicy (and non-spicy) sausages and meats. They have done a TON of things right over the year... http://www.articlealley.com/article_130215_15.html 19th February 2007 Sticking with it and staying at the top of your game is one of the most difficult skills we ever have to master. Yet, it is the one thing that will determine if you succeed in life - or not. How many times have you been close to reaching a goal or d... http://www.articlealley.com/article_128035_24.html 10th February 2007 Copyright (c) 2007 Troy White Its those times when you just don't feel like doing it... Those are the times when you MUST. Take right now for example. It is a nice day out there. It is quiet around here. My wife Kari and the kids are away so no... http://www.articlealley.com/article_127570_24.html 08th February 2007