http://www.articlealley.com en-us editorial@articlealley.com The Top Thirteen Mistakes in Preparing a Sales Letter 1. Poor Headline. Or what's even worse, no headline. The most important part of sales letters is the headline. Unless the headline immediately attracts attention and generates interest, your pros... http://www.articlealley.com/article_525838_15.html 29th April 2008 I think symbols are critical for business and personal success. It is just so easy to lose track and get off course. Symbols help us to keep focused and on course. So at American Retail Supply, one of the most lasting symbols that each new team mem... http://www.articlealley.com/article_200701_15.html 13th August 2007 I recently invested in myself and my company by attending a Glazer Kennedy Inner Circle event. While there, I went to lunch at an indepen-dent fast food style Mexican restaurant. The food was so good, I ate there 2 of the 4 days I was at the event. ... http://www.articlealley.com/article_190920_15.html 24th July 2007 Adding testimonials is probably one of the easiest ways to improve your web site -- but a good one can generate more selling power than some of the best sales copy out there! So why are testimonials so effective? Testimonials build trust: Whether yo... http://www.articlealley.com/article_190306_15.html 24th July 2007 Your core values, your vision, your mission statement - whatever it is that is at the heart of your company - needs, to put a huge emphasis on the customer. The place where you need to start in providing Make-You-Happy Customer Service isn’t very exc... http://www.articlealley.com/article_184612_15.html 08th July 2007 Measured Results VS Statistics We have been talking about my favorite type of marketing, which of course is direct response. If you have understood what I have said so far, you should hopefully embrace the idea of thinking, talking and only investin... http://www.articlealley.com/article_176663_15.html 20th June 2007 “Things You Can Do In The Bathroom To Assure Make-You-Happy Customer Service” Ok, I was in a weird mood when I created that title, but hey, if you can’t have a little fun… You would think that the reason I put the 6 inch by 1-1/2 inch sign b... http://www.articlealley.com/article_176231_15.html 19th June 2007 Quick- list all the assets of your business in their order of cash value - your buildings, your equipment, your inventory, your personnel, your account receivables, your unique products, etc., etc. Which are more valuable then the others? Stop readi... http://www.articlealley.com/article_171643_15.html 08th June 2007 Do you know whether your advertising and marketing makes money or just costs you money? To me, the most exciting part of the marketing that I do is that I know the results! Here is that start of a series of Marketing Tips that you can use to truly Make ... http://www.articlealley.com/article_168380_15.html 01st June 2007 When it comes to marketing, sales and advertising, what do most businesses do? That’s easy, they do normal marketing, sales and advertising – ordinary marketing, sales and advertising - average marketing, sales and advertising – THEY DO WHAT EVERYO... http://www.articlealley.com/article_164870_15.html 25th May 2007 "Think Up-Side Down About Growing Your Business" As many of you know I do quite a bit of public speaking on marketing. In many of my presentations I ask the group to think about growing your business. What are you going to do to grow your business th... http://www.articlealley.com/article_164154_15.html 24th May 2007 In an article also appearing on this website, I spoke about how to handle the upset, or angry customer. Here's a review for helping upset customers.: L - Listen and don’t interrupt E – Empathize with something like, “I can understand why you�... http://www.articlealley.com/article_163628_15.html 23rd May 2007 I can tell you this - it doesn't matter whether you are a sales person, a small business owner or corporate executive - it doesn't matter whether you sell to businesses or consumers if you'll thoroughly study and consider the information and ideas present... http://www.articlealley.com/article_159845_15.html 15th May 2007 At American Retail Supply, we make mistakes. We spend lots of time and money to make our procedures as efficient and foolproof as possible, but we still make mistakes. So, where do I get off writing these columns that so often highlight the need for Exc... http://www.articlealley.com/article_159776_15.html 15th May 2007 CLIENTS, NOT CUSTOMERS Using the right term when referring to the people who patronize your store can make all the difference in the world. With that thought in mind... STOP using the word "customer" and START using the word "CLIENT." It's a subtle... http://www.articlealley.com/article_158838_15.html 12th May 2007 I stopped being an advertising victim in 1992 when I was first introduced to Dan Kennedy Marketing, and it is one of the most important lessons I’ve learned. I’m happy to say I haven’t been an advertising victim for 13 years. If you have been... http://www.articlealley.com/article_158139_15.html 10th May 2007 5 Direct Mail Strategies In a previous Marketing Tip we began our discussion on direct marketing and I begin with an understanding of direct marketing versus other types of advertising, promotion and marketing. Let me remind you of the three other... http://www.articlealley.com/article_157686_15.html 10th May 2007 How to Manage Employee Retention Empower your employees to make decisions and they’ll continue to be happy productive team member for years to come Make-You-Happy Action Teams (MAT) plays a critical role in managing employee retention. This ... http://www.articlealley.com/article_157637_15.html 10th May 2007 11 Customer Service Lessons from One Phone Call The other day, I called one of our very good clients who has a brick and mortar store, excellent mail order business, superb telemarketing organization, and a top notch web site. They don’t have a retai... http://www.articlealley.com/article_157147_15.html 09th May 2007 Here is our LEAR System. Listen and don’t interrupt. When people are upset they practice what they are going to say. And they practice it from the beginning. If you interrupt, they are going to start all over again. So... don’t interrupt. Obviously... http://www.articlealley.com/article_155262_15.html 04th May 2007 Service is Adding People To The Product Much of the information in this article came from three video tapes on customer service: * In Search of Excellence * How To Give Exceptional Customer Service from Career Tracks* How To Deliver Superior Customer S... http://www.articlealley.com/article_154396_15.html 02nd May 2007 How to Take Care Of Upset Customers “Listen, Empathize, Ask, Resolve” We’ve used this system to take care of upset customers at TMS for about 15 years. It’s the LEAR principle. I suggest you train your front line people to implement the LE... http://www.articlealley.com/article_128022_15.html 10th February 2007 Service is Adding People To The Product Much of the information in this article came from three video tapes on customer service: * In Search of Excellence * How To Give Exceptional Customer Service from Career Tracks* How To Deliver Superior Customer S... http://www.articlealley.com/article_128013_15.html 10th February 2007