http://www.articlealley.com en-us editorial@articlealley.com Most people enjoy the holidays and you can add to that joy by incorporating the holidays into your marketing plan. This could mean you print greeting cards to mail out or you brighten u... http://www.articlealley.com/article_611599_105.html 28th August 2008 The first impression you make in your postcard marketing campaign is as important as your first impression when someone meets you for the first time. You only have a couple of seconds to get a prospect’s attention. With postcards, as with any other mark... http://www.articlealley.com/article_610654_105.html 28th August 2008 Print catalogs continue to be mailed by the thousands every day. Some companies send catalogs to introduce a new product line, such as clothing retailers for a seasonal change. Catalog businesses rely solely on mail-order catalog sales for income. Even th... http://www.articlealley.com/article_608957_105.html 24th August 2008 A well-written and well-designed brochure can be a potent sales tool. It can give sales people more confidence in what they are selling and it can be used by itself as a persuasive marketing device. To make your next brochure really effective and really s... http://www.articlealley.com/article_606987_105.html 22nd August 2008 Many companies are outsourcing these days, from auto makers to book publishers. With the economy in a downturn and gas prices getting closer to matching the minimum wage per hour, companies have to do something to stay afloat. Outsourcing your copywriters... http://www.articlealley.com/article_605796_105.html 21st August 2008 Brochures are great marketing tools because they have a variety of uses. But, if you do not know the fundamentals of brochure printing, you could end up spending more money than needed, or you could produce poor quality brochures. Here are five questions ... http://www.articlealley.com/article_605156_105.html 21st August 2008 Wouldn’t be nice if there was a specific blueprint for how to create the perfect marketing brochure? That would certainly make life easy for every small business owner. There would be no more worrying about how to entice people to buy a product; no more... http://www.articlealley.com/article_602060_105.html 17th August 2008 Newsletter printing provides for an excellent way to communicate with both staff and customers. They can be used to convey the company mission statement and sales philosophy throughout the company. <a href="http://www.printplace.com/mkt/newsletter-printin... http://www.articlealley.com/article_601729_105.html 17th August 2008 Posters can be a successful tool for promoting your new product, services, company, or event. Because they are usually placed in public areas, posters have the potential to reach hundreds of customers each day. To do this, though, a poster must be interes... http://www.articlealley.com/article_600061_105.html 15th August 2008 I have encountered so many catalogs over the years where the second I open the page I am confronted with a wall of square boxes with tiny pictures of products and details in each of them. I can tell the company is trying to pack in as many products as ... http://www.articlealley.com/article_594442_105.html 12th August 2008 DIY is an acronym that is starting to infiltrate everyone’s lives – from do-it-yourself For Dummies books to the DIY network cable station – everyone is taking on their own projects. This has even leaked into marketing, and specifically logo design,... http://www.articlealley.com/article_593016_105.html 29th July 2008 Businesses have to stay modern to compete with other businesses that are popping up all over the world, and all over the Internet. One of the ways businesses stay modern is to rebrand themselves. If you are preparing to rebrand your company, read on for m... http://www.articlealley.com/article_587577_105.html 24th July 2008 1. Decide what you want to say Obviously, you have to know what information your poster will include before you start to design it. You cannot go into the poster printing design proc... http://www.articlealley.com/article_579676_105.html 17th July 2008 Do not limit networking to only so-called “networking events.” You need to network wherever you are that is related to work – at a trade show, an industry dinner, conferences, and the list goes on. If you do not know the first thing about networking... http://www.articlealley.com/article_578861_105.html 17th July 2008 When you consider all of the major ad slogans and campaigns, you will begin to notice a trend in them: they’re all centered on a positive theme. Let us take the example of some of the most popular and long lasting marketing campaigns. One of the firs... http://www.articlealley.com/article_577550_105.html 16th July 2008 1. The Human Billboard This is one of the oldest advertising techniques out there. The beauty of it is its simplicity. A person simply stands on a roadside holding a sign that displays information about a nearby store or business. Usually the sign is u... http://www.articlealley.com/article_573247_105.html 10th July 2008 If you are like me, you receive dozens of letters in the mail every month from companies of all kinds. Most of them include some fancy logos and letterheads on the envelopes and on the content included inside. Some of them, however, do not. While I can’... http://www.articlealley.com/article_572635_105.html 09th July 2008 Are you an aspiring entrepreneur? Are you already in business for yourself, but are looking for a relatively inexpensive area in which to expand? Do you want to start a home based business that you can do without quitting your regular job? If any of th... http://www.articlealley.com/article_568341_105.html 02nd July 2008 Most companies, even small businesses, have occasion to attend a trade or industry show. Ordinarily, these shows and conventions are held in very appealing locations. For that reason they are a popular event among sales staff. Many reps view them as a goo... http://www.articlealley.com/article_567539_105.html 01st July 2008 It isn’t always just about the service. When I go into a store I expect the service to be good. I’m not always right about that, but I still expect to get good service. After all, that’s the least the store can do. If they aren’t willing to eve... http://www.articlealley.com/article_565337_105.html 27th June 2008 If you’re familiar with Sun Tzu’s “The Art of War” you have already heard the advice, “Know your enemy and know yourself and you can fight a hundred battles without disaster.” Bear with me, I’m not endorsing you take up sword against you... http://www.articlealley.com/article_564195_47.html 26th June 2008 First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i... http://www.articlealley.com/article_562304_105.html 25th June 2008 As another summer rolls around all those teenagers are going to be getting ready to start up their summer jobs to make money. If you have teenagers of your own you’re likely going to be watching the process. Not all teenagers are going to prefer the ... http://www.articlealley.com/article_560168_105.html 20th June 2008 If you plan on running a business be prepared for it to involve every part of your life. Starting up and maintaining a business is by no means an easy feat and can be very time consuming. This is especially true when it comes to marketing your business, a... http://www.articlealley.com/article_559387_105.html 20th June 2008 Business brochures are a great marketing tool – they can appeal to both readers and skimmers; they’re portable; and they’re generally colorful, which keeps people’s attention. They’re also cost-effective when compared to other advertising techni... http://www.articlealley.com/article_558657_105.html 19th June 2008 You may think that you want a different advertising flyer every time you want to promote your business. But what about brand identity? If you keep changing your flyers for every event, no one will recognize it’s you. If your store always has the same ki... http://www.articlealley.com/article_555011_105.html 11th June 2008 Given how long it’s been around, it seems foolish to think that postcard marketing is a thing of the past. Yet a lot of companies often seem to express this very opinion. Perhaps because it’s so old of a strategy it no longer applies to our modern tim... http://www.articlealley.com/article_553371_105.html 09th June 2008 When television shows want to show someone buying from a company or person that’s questionable, they generally show a scene where a customer buys fake brand name items from an alley or out of the back of someone’s car. These sellers are not credible. ... http://www.articlealley.com/article_550661_105.html 04th June 2008 If you want to get your advertisements directly into the hands of the consumer, direct marketing is going to be the most effective strategy. However, direct marketing can carry with it a certain amount of uncertainty if you don’t know how to properly me... http://www.articlealley.com/article_549669_105.html 30th May 2008 For the small business owner, the risk is always there that people won’t view you as a true professional. This becomes even more of a concern for those working out of their home. By nature, a small business carries with it an element of risk the larg... http://www.articlealley.com/article_548679_105.html 28th May 2008 Life is a series of repetitions. Every year there is going to be a spring followed by a summer. Every year there are going to be children building snowmen in the winter and there will be people going water skiing in the summer. Each year the new summer... http://www.articlealley.com/article_548108_105.html 27th May 2008 Even if you think you can’t afford to spend any more time and energy toward your marketing campaign, you need to set aside time to gauge the effectiveness of your marketing pieces. Marketing doesn’t end after you mail out your full color postcards and... http://www.articlealley.com/article_544205_105.html 21st May 2008 Let me give you one of the cornerstones of successful marketing. “Know yourself.” Its an adage that reaches back to antiquity, but it hold true to modern times as well. You probably heard it from Socrates, though its been attributed to a handful of ol... http://www.articlealley.com/article_543201_105.html 21st May 2008 It isn’t always easy waiting for the results to show. Marketing costs money. The smaller the business is the more important every cent becomes, and so spending that money on marketing isn’t always easy to do. But your business does spend it, and yo... http://www.articlealley.com/article_541761_105.html 20th May 2008 As a business owner, you likely have a love-hate relationship with advertising. While you certainly recognize its importance in growing your business, you would likely rather spend your time and money focusing on the aspects of your business that you enjo... http://www.articlealley.com/article_537957_105.html 15th May 2008 Many beginning small business owners make the mistake of believing that they must sell their product for a lower price than their competitors. When you think about it, that is a completely logical thought. Your competitors are established, while you are b... http://www.articlealley.com/article_534485_105.html 11th May 2008 Let's face it, despite the proliferation of online marketing, hand-held ads still provide a different kind of experience compared to online banners. People are already constantly bombared with email marketing and tasks that require the daily use of the In... http://www.articlealley.com/article_533599_105.html 08th May 2008 The days when all business cards were printed on 3 ½” inch by 2” inch pieces of paper are long gone. These days, you can get your business cards printed on many different types of materials, and in many different types of styles. We will talk about... http://www.articlealley.com/article_531178_105.html 08th May 2008 Every business can benefit from positive word of mouth, and almost all businesses try to cultivate it as much as possible. In fact, some businesses survive, and even thrive, entirely on word of mouth alone! For example, many successful hair salons do litt... http://www.articlealley.com/article_530482_105.html 07th May 2008 We all know that positive word of mouth is something that all companies strive for. Most companies spend great deals of money and time to try and cultivate positive word of mouth from their customers. The reason is that word of mouth is a tremendously pow... http://www.articlealley.com/article_529755_105.html 06th May 2008 Owning a business is not necessarily the same as handling every conceivable task associated with it. I’m sure there are some people out there who can manage, handle inventory, take care of all of the accounting, and flesh out wonderful designs. I’m al... http://www.articlealley.com/article_525571_105.html 29th April 2008 Yes, a successful business is one that sells more than its competitors. The bottom line is always important. But, when it really comes down to it, the businesses that succeed (and ultimately sell more) are the ones that can separate themselves from others... http://www.articlealley.com/article_521559_105.html 24th April 2008 I went to a new dentist about three months ago. As soon as I made the appointment with them I received in the mail a greeting card welcoming me along with a picture of the entire staff and a brief paragraph describing the practice. I walked through the do... http://www.articlealley.com/article_520020_105.html 18th April 2008 You place an ad on television. How long after a person sees the ad before they actually decide to come in and buy anything? You send an advertisement through the mail. How many days, weeks, months may go by before they end up walking into your store? Are ... http://www.articlealley.com/article_518671_105.html 16th April 2008 As a small business owner, you are undoubtedly aware of the importance of advertising. Unfortunately, you are probably also keenly familiar with the costs, which can often be prohibitive. A key to your survival in today’s fiercely competitive market is ... http://www.articlealley.com/article_515086_105.html 10th April 2008 As fashions and other trends reflect looks and styles of times that some might prefer to forget, the term “everything old is new again” has never rung more true. This adage can also be used when marketing your business. While it is true that the In... http://www.articlealley.com/article_510140_105.html 07th April 2008 So you have your postcard marketing completed. You have already printed your direct mail tool by an excellent professional postcard printing company. You have a strong design and powerful message that would make your target readers take action. The only t... http://www.articlealley.com/article_508118_105.html 03rd April 2008 There are two things you need to improve on if you want your marketing material such as your color brochures to be effective marketing tools for your business. These are yo... http://www.articlealley.com/article_505630_105.html 02nd April 2008 The great question is this: Why are other brands better than my brand? Do they have a trick up their sleeves? Do they know something that I don’t? The answer would probably a resounding ‘yes’. Fortunately for you, the trick is simple and easy ... http://www.articlealley.com/article_501554_105.html 01st April 2008 First impressions last. It takes but a few seconds, even a moment, for someone to make an impression of you when first you meet. Within this few moments, that person would have already made a judgment on your appearance, your body language, your behavi... http://www.articlealley.com/article_500052_105.html 28th March 2008