http://www.articlealley.com en-us editorial@articlealley.com By Kalena Jordan 18 November 2003 As a busy search engine optimization consultant, I don't have a lot of time to manage my website. But recently I learnt the hard way about the fickle nature of website visitors and the damage that having a user... http://www.articlealley.com/article_814_6.html 08th January 2005 By Kalena Jordan 15 August 2003 A recent study of New Zealand's Top 100 Companies by us here at Web Rank Ltd has revealed that every single one of New Zealand's leading companies have web sites that sabotage their ability to be found by Interne... http://www.articlealley.com/article_813_6.html 08th January 2005 By Kalena Jordan 4 July 2003 Search engine optimization has come full circle in the last couple of years. Back in the mid 1990s it was easy to achieve high search engine rankings. Just tweak your META tags and site copy with keywords and su... http://www.articlealley.com/article_812_6.html 08th January 2005 By Kalena Jordan 24 March 2003 I've seen a lot of articles around lately about how to pick and choose a search engine optimization company. That's fine and dandy, but it often works the other way around in this industry. The most successful SEO... http://www.articlealley.com/article_811_6.html 08th January 2005 20 February 2003 Interview With Dakota Sullivan of LookSmart Vice President of LookSmart, Dakota Sullivan, is apparently a very busy man. Nevertheless, he finally took time out to be interviewed by Web Rank CEO Kalena Jordan. In the interview, Mr ... http://www.articlealley.com/article_810_6.html 08th January 2005 By Kalena Jordan 21 January 2003 Those of you who are long time subscribers to our newsletter The Search Light will remember my article from way back in December 2001 titled Search Engine Predictions for 2002. It's time to take a look at that ar... http://www.articlealley.com/article_809_6.html 08th January 2005 By Kalena Jordan and Dan Thies 3 December 2002 [Kalena] Following our successful experiment of setting up a news feed for my site, search engine marketer Dan Thies and I have joined forces to write this article to show other webmasters how they ... http://www.articlealley.com/article_808_6.html 08th January 2005 By Kalena Jordan 8 November 2002 If you're reading this and your web site doesn't contain any body text on the home page, give yourself a good smack and go to your room without supper. When you're ready to behave and design your site with the search ... http://www.articlealley.com/article_807_6.html 08th January 2005 By Kalena Jordan 15 October 2002 The history of search engines is a bit like the plot of a soap opera. You know - Bo finds Hope, Bo loses Hope, Bo finds Hope again only to discover it's actually Hope's long lost evil twin Princess Gina and so on.... http://www.articlealley.com/article_806_6.html 08th January 2005 By Kalena Jordan 29th August 2002 How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc. I could go on and on but you get my drift... http://www.articlealley.com/article_805_6.html 08th January 2005 By Kalena Jordan 8th July 2002 FirstPlace Software™, creators of the popular web site marketing software WebPosition Gold ™, recently announced the forthcoming release of the long-awaited version 2 of their product. WPG v2.0 is already available in ... http://www.articlealley.com/article_804_6.html 08th January 2005 By Kalena Jordan kalena@high-search-engine-ranking.com 27th May 2002 As you would have heard, FirstPlace Software™, creators of the hugely popular WebPosition Gold ™ search engine marketing software, recently announced the forthcoming release of t... http://www.articlealley.com/article_803_6.html 08th January 2005 By Kalena Jordan 3rd May 2002 If you've read my article "LOOKs Can Be Deceiving", you'll already know how I feel about LookSmart's recent decision to change their US-based directory model at www.looksmart.com from Paid Submission to Pay Per Click. ... http://www.articlealley.com/article_802_6.html 08th January 2005 By Kalena Jordan 21st April 2002 You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision to move Looksmart.com from a Paid Submission based directory to a P... http://www.articlealley.com/article_801_6.html 08th January 2005 By Kalena Jordan 19th February 2002 Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized" sites that use search engine optimization (SEO) techniques th... http://www.articlealley.com/article_800_6.html 08th January 2005 By Kalena Jordan 17th January 2002 (Note - 26th January 2003 : Please note that this article is over a year old and some of the links and companies mentioned are no longer valid). If you've been reading our newsletter (The Search Light) regularly,... http://www.articlealley.com/article_799_6.html 08th January 2005 By Kalena Jordan 17th December 2001 Never try to predict the unpredictable. That's advice I have been given and advice I am going to completely ignore this month, by attempting to predict the movements of the volatile search engine industry over... http://www.articlealley.com/article_798_6.html 08th January 2005 By Kalena Jordan 17th November 2001 Does your web site target a particular market? Is it geographic or demographic? Male or female, young or old? Business or consumer? Targeting your niche market via search engines can be a very efficient and e... http://www.articlealley.com/article_797_3.html 08th January 2005 By Kalena Jordan kalena@high-search-engine-ranking.com 9th October 2001 (updated 12th December 2001). [Please note this article is now out of date and the various pricing and business models have changed significantly. For up to date information, p... http://www.articlealley.com/article_796_6.html 08th January 2005 By Kalena Jordan (updated 25 November 2003) Remember those little quizzes you used to see in magazines with headlines like: "How Compatible Are You and Your Partner?" or "Are You Dating Mr Wrong?". Well, we thought it might be fun to create a 10 mi... http://www.articlealley.com/article_795_6.html 08th January 2005 By Kalena Jordan 1st July 2001 If I was to ask you right now "Are you absolutely certain that your web site is optimized for high search engine rankings?", what would you say? What if I was to ask "How many search engines has your site been reg... http://www.articlealley.com/article_793_4.html 08th January 2005 By Kalena Jordan 7th February 2000 Internet Audience Development. I know, I know it sounds like just another Internet catch phrase dreamt up by those marketing firms out there to get you to spend yet MORE money on your web site. However, unlike som... http://www.articlealley.com/article_792_3.html 08th January 2005 By Kalena Jordan 24th December 1999 Have you ever looked at a web site that wasn't quite right? Perhaps the content didn't fit properly in a frame or the text was all skewed across the page? Or even worse, you get error messages for parts of a site... http://www.articlealley.com/article_791_3.html 08th January 2005 By Kalena Jordan 10th October 1999 You may have noticed a plethora of big name Australian retailers recently launching or announcing plans to launch brand new web sites. Freedom Furniture, Cue Design, Country Road, Liquorland, Angus & Coote/Goldmark... http://www.articlealley.com/article_790_3.html 08th January 2005 By Kalena Jordan 7th September 1999 You've heard the term bandied around, discussed on the TV news and current affairs programs, currently splashed across all the newspapers and used in connection with some of Australia's largest businesses. But wh... http://www.articlealley.com/article_789_3.html 08th January 2005 By Kalena Jordan 1 July 2004 One of the most important aspects of a search engine optimization campaign is also one of the most overlooked – preparation! As I'm always explaining to my SEO101 students, there are some important steps to take ... http://www.articlealley.com/article_788_6.html 08th January 2005