http://www.articlealley.com en-us editorial@articlealley.com Branding is building a relationship between a product or service and the consumer. It is how we feel about that brand that will determine whether we as consumers want to have a relationship with it or not. I believe therefore that personal branding is ... http://www.articlealley.com/article_538312_15.html 15th May 2008 Since launching my first book Apprentice to Business ACE, I have been consistently profiled in the media. It's been a fantastic vehicle to raise my profile, enhance my credibility and build my brand. Just recently I was invited on to Sky Business News and... http://www.articlealley.com/article_534303_15.html 09th May 2008 Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relations is essenti... http://www.articlealley.com/article_225770_15.html 11th October 2007 Dress for Success. Is that irrelevant in today's business world? How much importance do we place on "dressing up"' for work? Well I think in some instances - not enough.What message does your image send? Do you feel confident in the way you pr... http://www.articlealley.com/article_224798_15.html 08th October 2007 As a public relations consultant I was very excited to win an Event Communication award by the Public Relations Industry of Australia. To be recognized by my peers in such a competitive industry was like a stamp of approval for the hard work and dedicatio... http://www.articlealley.com/article_219470_15.html 25th September 2007 The first thing you should do when asked to do a radio or television interview is say, yes, then control the panic that may set in.A lot of people unfamiliar with doing an on-air interview are daunted by the prospect and get very nervous. This... http://www.articlealley.com/article_214820_15.html 20th September 2007 Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is throug... http://www.articlealley.com/article_215184_15.html 20th September 2007 One way to stand out is through colour and the colours you wear say more about your personality, personal brand and mood than you think. How are you feeling? Full of life, creative and confident enough to take on the world? Chances are you are wearing ... http://www.articlealley.com/article_210796_15.html 03rd September 2007 A friend of mine recently held a launch party on Mother's Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about holding a networking breakfast to inform potential client... http://www.articlealley.com/article_210049_15.html 02nd September 2007 Ten seconds is all it takes to make a first impression � whether it's your personal presentation or the first contact a potential client or customer has with your business through the telephone, website or other communication collateral. When they wa... http://www.articlealley.com/article_199668_15.html 09th August 2007 Possibly your entire image � take time to choose the right name. Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the b... http://www.articlealley.com/article_199486_15.html 09th August 2007 Did you know that publicity is supposedly seven times more effective than advertising? And it is free � that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can cash in on n... http://www.articlealley.com/article_197664_50.html 06th August 2007 An important aspect of business success today is the ability to communicate effectively. Not only with the written word but to be able to stand out and deliver a speech or presentation with confidence will set you apart. As a business educator, I have ... http://www.articlealley.com/article_197488_15.html 06th August 2007 Some websites are designed as an on-line brochure for your business, yet others really drive the customer to make their buying decision. But what is the point of having a fancy brochure if no one is buying your product or service. A website can be a cost... http://www.articlealley.com/article_193296_15.html 26th July 2007 When we think of public relations what generally springs to mind is publicity or gaining media coverage in the press or on television. But if we think of public relations in terms of "relationships" with our "public", then there are many other activities ... http://www.articlealley.com/article_192843_15.html 26th July 2007 So you've hung up your shingle and clients aren't exactly beating a path to your door. What can you do? Well you might think standing out on the street with a megaphone will do the trick. And it may be one way to gain attention for your business, but an o... http://www.articlealley.com/article_191016_15.html 25th July 2007 Do you ever wonder "what to say" when you head off to a networking event or a client meeting? Do you think it's easier to write an email rather than pick up the phone and have a real conversation? Well you're not alone. When we're busy working at our comp... http://www.articlealley.com/article_190856_15.html 24th July 2007 As business owners I'm sure you recognise the power of publicity and how positive media coverage can have an impact on your business. Free media exposure has a lot more credibility than advertising. In fact it's said that publicity is seven times more eff... http://www.articlealley.com/article_187403_15.html 20th July 2007 I've recently noticed an increase in articles, seminars and books on branding and in particular personal branding - perhaps because it is one of the areas I speak and consult on. I have a keen interest in this area, as I believe it is integral to the suc... http://www.articlealley.com/article_184323_15.html 05th July 2007 Do you want to stand out from the crowd in your business or personal life? Does the idea of free publicity appeal to you? One way to gain recognition and exposure for your business or your personal achievements is to distribute a media release. T... http://www.articlealley.com/article_183447_15.html 05th July 2007 All the world's a stage and each man in his time plays many parts. (To borrow loosely from Shakespeare). How's your role-playing going? Are you busily working "on" the business and including, sales, PR, event management, marketing and promotion into yo... http://www.articlealley.com/article_183190_15.html 05th July 2007 Networking, cocktail parties and business lunches are an important part of our everyday working life. Being at ease in these situations and behaving in the most appropriate manner doesn't always come easily to everyone. It pays to perfect some of these so... http://www.articlealley.com/article_175722_15.html 18th June 2007 You'd think with all the communication going on these days that we'd be getting tired of reading more material - but it seems in this "information era" we can't get enough knowledge whether it's through online sites such as the one you are currently logge... http://www.articlealley.com/article_175433_15.html 16th June 2007 You can become famous. Maybe you don't want be famous but at least you can learn to make your product or service well known. Of course that will in turn help the bottom line and you might become rich and famous! Is that what you want - your 15 minutes of ... http://www.articlealley.com/article_175317_15.html 16th June 2007 Your personal brand is important " it's not just your company's logo that needs to look good " it's the people in an organisation that also represent the company brand. And often times that person is you"'so it's up to you to portray your company's brand ... http://www.articlealley.com/article_173297_15.html 15th June 2007