We often get asked how to get good rankings, and its easy to give an easy answer - such as put in lots of hard work and you will get somewhere. We have been active in website promotion since 2004 and have learnt a lot over the years.

Article Promotion
Article promotion must of course be a central part of any serious internet promotional strategy, the benefit of article promotion are:-

* Its free!
* Quality content is always sort on the internet
* Its a proven strategy
* You can you use the content you write on your own website
* If articles are free to use, you can use other authors content to expand the usefulness of your website.
* If you are not a good writer then use a services such as our own professional article writing service

There are other complimenary approaches that should be pursued.

Directory listings
Web directories have been around for a long time, but the quality of them varies a lot, 99% are not worth the time to submit or the $ costs involved. There are a few that are worthwhile, and even for a time appear to have been part of Google’s algorithm. We certainly recommend listing in these if your budget will allow and you are serious about the promotion of your website.

Dmoz or Open Directory
This powers around 250 web directories including Googles own Directory, its free to list, but sadly its editors are very slow and unresponsive to respond to submissions, its certainly worth persisting but you should allow 12 months or more to get listed.

Yahoo Directory
This is a strong directory, listing here appears to confirm a little extra creditibilty onto your site, certainly in the eyes of Google and Yahoo at least, the $299 annual fee ensures that only serious sites are included and this combination of price and human quality review means that it is a good indicator of a trustworthy site. There is not a significant benefit in a listing, but its of some value, depending on your sites own potential to generate returns its worth a look.

Onsite factors
The search engines are principle a relevancy engine sorting pages by the text they contain and the quality of links they have from elsewhere on your website and externally around the web. To get good search results, your pages must contain pages “about” the phrases you are targetting and links from related sites.

A site about Article marketing - with text about this phrase on its pages and from links on other related websites will appear above one with just text and no links. Its important therefore to write good quality content and then encourage quality sites to link to you.

Tags: Directories, Site Promotion