Alexa onwards and upwards
Alexa the popular search engine and web statistics site continues to show us making good progress throughout June 2009. Alexa is great to compare your website to others, its absolute traffic levels are
not that accurate, because without access to your website logs its not possible to know.
What Alexa does is use the experience of several million users of its toolbar, that way it can track the pattern of these users and extrapolate that out to the complete internet, the flaw with this approach is that it magnifies the user who use Alexa, which are more SEO folk etc.
All the same its pleasing to see our traffic steadily rising. You have to be careful not to get addicted to sites like these! Otherwise you can spend all your time looking for evidence of the progress of your online marketing strategy, rather than actually getting on with it!
As long as you check Alexa just from time to time its fine, or use it to check out your competition, remember its easy to fake high Alexa traffic levels, but why would you manipulate the appearance of low traffic levels?
A lot of web users slate Alexa, but I think its fine and also a bit of fun at the same time.


