It's exploding ; going supernova, and an amazing way for over 5 million folks to stay connected and in the conversation. But is Twitter the right communication avenue for your non profit organization?
Twitter, like any strong social network provides an avenue for your organization to spread info among many people over time . It enables your organization to build trust, buttress relations and overall be more accessible to your voters. While Facebook is meant to promote information sharing among folk who know one another, Twitter is structured to build relationships and spread information among strangers because everything is public.
So, how do you decide if Twitter is something which will help your charitable organization or be a massive waste of your time in these days of diminishing resources?
Trend or Tactic?
Just because everybody else is doing it doesn't make it a good reason to start. What does your constituency look like? A study found that the median age of folks using Twitter is 31 - not all youths and college kids and a particularly fascinating demographic. Twitter could be a tactical addition to your present online presence. It can reach out to a new demographic or promote a specific project or campaign. Consider it this way : if your organization's tweets are not advancing a strategic goal or providing worth to your followers - hit the backspace and don't send it or you may not even want to be on Twitter to start with if you answered "no" to this question .
Who Has Time to Tweet?
Staffing strategically is a key consideration when determining if Twitter is the right move for your organization. The person on staff ( or a highly trustworthy and trusted volunteer ) should be acquainted with blogs that deal with your mission or issue and probably also maintains a Twitter account in his or her personal life. The process of approval for Tweets must be fast and this person must be able to respond quickly and directly with other tweeters. Remember, you are building relations - they are an investment of time.
Followers Wanted!
Successful use of Twitter equals a strong follower base. But how do you build it? The best way is to think about other setups that work on similar issues to you and follow them. Follow reports and media setups that cover your issue, high profile bloggers or journalists too. They are actually terrific first followers because very likely they will follow you back. Their supporters are much more likely to stumble upon your Twitter account and follow you too. Don't forget to "return the follow" it demonstrates that your organization is listening not just broadcasting.
How Much is Too Much Tweeting?
Most organizations need to know this rule to figure out if they have the resources to participate. There's no fixed answer. Two a day could be completely fine and maybe even ten or more if you are in the middle of a promotion or event. But the important question to answer is - do your tweets provide real value? Are they making a contribution to the final conversation and bringing you closer to some goal? If not, do not squander the 140 characters. You've got enough to do already!
The Twitterverse is a new and thrilling ( and yes, infrequently confusing ) area for non profit affiliations. It is important to establish if you've got the bandwidth ( human capital ) and the winning strategy to make Twitter a robust tool in your overall communication plan. Interpretation : only jump in if it is right for your organization. if you cannot maintain a true presence in this brave new world there are plenty of alternative routes to engage your voters in suggestive ways.
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Robert Has been writing about blogs and weight loss products for years.
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