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HTML <html> <head> <title>What is a Copywriter?</title> </head> <body> <h1>What is a Copywriter?</h1> <div class="info">Author: <a href="author_1_87386.html">George Chilton</a></div><div class="body">What is a Freelance Copywriter?<br /> By George Chilton, Freelance Copywriter<br /> <br /> Copywriting some answers: - Advertising copy, Other Print Media and Web-copy <br /> <br /> I'm often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' ? at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. <br /> <br /> Ok, that's only half true, but I have found that a lot of my conversations have involved explaining the ins and outs of my job. I am usually blithely unaware of the glazed expressions and the wandering attentions of my companions, so I tell them in detail and don't stop until the room is empty. I'm not going to try and bore you here, but I will try to give you the most straightforward answer I can.<br /> <br /> So, what does a copywriter do, George?<br /> <br /> I'm glad you asked.<br /> <br /> Copy is the text featured in any form of advertising. <br /> <br /> Copy comes in many forms, - from the words on the back of your beer-mat, to the grand promises of the glossy brochure you picked up at the travel agent's, to this article itself. <br /> <br /> A copywriter researches, writes, structures and perfects a piece of advertising. If they are freelance they are not tied to any particular company and are able to work for several customers at once. <br /> <br /> Types of copy <br /> <br /> Advertising Copy ? Posters and Flyers, beer-mats and banners?<br /> You've seen the posters stuck on the walls of the underground, the sub-way walls and pub-toilets. <br /> <br /> Headlines and structure are important. The copywriter grabs attention and holds it. The potential customer should be captivated; this kind of copy should be highly creative, visual and is ultimately designed to instil desire ? the reader should be compelled to buy the product, to visit the circus or buy that MP3-player. <br /> <br /> Other Print Media<br /> Copywriters fill brochures, hand-books, guides, they write the newspaper advertising slots, the slogan on the back of your beer-mat and the many and various advertising features you are bombarded with everyday. If a copywriter wants to be successful they should, of course, be imaginative, but they must also be aware of the client's needs. Herds of Words pride themselves on directed-creativity; creative ideas that drive custom to our customers!<br /> <br /> Web-copy <br /> Perhaps the fastest growing area in the copywriting business is Web-copy. Web-copy has to be short, easy to read and Search-engine optimised (SEO). For more information on Web-copy please see the Herds of Words article SEO Your Website.<br /> <br /> You may also want to read 'Who Needs a Copywriter? Or Browse our FAQ section.<br /> <br /> <br /> <br /> George Chilton is an experienced Advertising and SEO Copywriter at Herds of Words. He is also a professional Speech Writer, Public Speaker and Entertainer, having performed as a magician for just over 14 years. He can be contacted at george@herdsofwords.co.uk.<br /> <br /> Or, come join the herd at http://www.herdsofwords.co.uk.<br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_100943_50.html">http://www.articlealley.com/article_100943_50.html</a></div> <div class="author"> <div class="authorBio"></div> </author> </body> </html>
Text What is a Copywriter? Author: George Chilton What is a Freelance Copywriter? By George Chilton, Freelance Copywriter Copywriting some answers: - Advertising copy, Other Print Media and Web-copy I'm often asked what it is that I do. I generally spout something about being a slave to the system and murmur a slurred 'copywriter' ? at which point I find myself being ejected from the bar, pint in hand, into the nearest convenient Taxi and/or Police car. Ok, that's only half true, but I have found that a lot of my conversations have involved explaining the ins and outs of my job. I am usually blithely unaware of the glazed expressions and the wandering attentions of my companions, so I tell them in detail and don't stop until the room is empty. I'm not going to try and bore you here, but I will try to give you the most straightforward answer I can. So, what does a copywriter do, George? I'm glad you asked. Copy is the text featured in any form of advertising. Copy comes in many forms, - from the words on the back of your beer-mat, to the grand promises of the glossy brochure you picked up at the travel agent's, to this article itself. A copywriter researches, writes, structures and perfects a piece of advertising. If they are freelance they are not tied to any particular company and are able to work for several customers at once. Types of copy Advertising Copy ? Posters and Flyers, beer-mats and banners? You've seen the posters stuck on the walls of the underground, the sub-way walls and pub-toilets. Headlines and structure are important. The copywriter grabs attention and holds it. The potential customer should be captivated; this kind of copy should be highly creative, visual and is ultimately designed to instil desire ? the reader should be compelled to buy the product, to visit the circus or buy that MP3-player. Other Print Media Copywriters fill brochures, hand-books, guides, they write the newspaper advertising slots, the slogan on the back of your beer-mat and the many and various advertising features you are bombarded with everyday. If a copywriter wants to be successful they should, of course, be imaginative, but they must also be aware of the client's needs. Herds of Words pride themselves on directed-creativity; creative ideas that drive custom to our customers! Web-copy Perhaps the fastest growing area in the copywriting business is Web-copy. Web-copy has to be short, easy to read and Search-engine optimised (SEO). For more information on Web-copy please see the Herds of Words article SEO Your Website. You may also want to read 'Who Needs a Copywriter? Or Browse our FAQ section. George Chilton is an experienced Advertising and SEO Copywriter at Herds of Words. He is also a professional Speech Writer, Public Speaker and Entertainer, having performed as a magician for just over 14 years. He can be contacted at george@herdsofwords.co.uk. Or, come join the herd at http://www.herdsofwords.co.uk. Article Source: http://www.articlealley.com/article_100943_50.html About the Author:
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