Home » E-Marketing

People don't buy your services - they buy your results!

Use the tools below to copy the article in plain text form, or you can copy it as HTML, ready to copy and paste directly into a web page.

HTML
<html> <head> <title>People don't buy your services - they buy your results!</title> </head> <body> <h1>People don't buy your services - they buy your results!</h1> <div class="info">Author: <a href="http://melissaquiter2.articlealley.com/">Melissa Quiter</a></div><div class="body">When I meet holistic professionals and ask them what they<br /> do, I hear a very different answer from those experiencing success than from those who are struggling. The difference is not in what you offer, how much you charge or your experience and credentials. The difference I hear is in what is focused on in your answer. <br /> <br /> As a holistic professional, you know your business is not<br /> about you. Your business is about the people you serve –<br /> your clients. So, when you answer the question -- "What do<br /> you do?" -- your answer must also focus on your clients and<br /> not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you. <br /> <br /> Potential clients (as all people you meet are, either<br /> directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want to know what results they will experience if they choose to work with you. By speaking to their most challenging problems with your most effective results, you assist them in knowing if they are interested in listening to you further. After prospects know you understand their challenges and can help solve them, those other aspects then become important. The key is not offering them too soon. <br /> <br /> There is a profound quote that says, "People don't care how much you know, until they know how much you care." This is even truer in business. When you connect with potential clients on what is most challenging them, you show them you understand where they are coming from and that you get it. People don't buy your services and they don't choose you because of your process or what you know. People buy your results. Your services, process and experience only assist you in delivering those results. <br /> <br /> So, the next time you get asked -- "What do you do?" -- I invite you to listen to how you answer. Remember <br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/http://melissaquiter2.articlealley.com/people-dont-buy-your-services--they-buy-your-results-11024.html">http://www.articlealley.com/http://melissaquiter2.articlealley.com/people-dont-buy-your-services--they-buy-your-results-11024.html</a></div> <div class="author"> <div class="authorOccupation"><strong>Occupation:</strong> business strategist</div> <div class="authorBio">Melissa Jean Quiter is an inspirational life and business strategist who teaches a simple, yet profound, daily process for deliberately creating your life in her book, </div> <div class="authorUrl"><a href="http://www.provocativecommunications.com" target="_blank">http://www.provocativecommunications.com</a></div></author> </body> </html>

Text
People don't buy your services - they buy your results! Author: Melissa Quiter When I meet holistic professionals and ask them what they do, I hear a very different answer from those experiencing success than from those who are struggling. The difference is not in what you offer, how much you charge or your experience and credentials. The difference I hear is in what is focused on in your answer. As a holistic professional, you know your business is not about you. Your business is about the people you serve – your clients. So, when you answer the question -- "What do you do?" -- your answer must also focus on your clients and not on you. If you answer by describing your services, explaining the process of what you provide or sharing your knowledge, experience and education -- that is about you. Potential clients (as all people you meet are, either directly or as a referral source) do not want to talk about you. They want to know what you can do for them. They want to know what results they will experience if they choose to work with you. By speaking to their most challenging problems with your most effective results, you assist them in knowing if they are interested in listening to you further. After prospects know you understand their challenges and can help solve them, those other aspects then become important. The key is not offering them too soon. There is a profound quote that says, "People don't care how much you know, until they know how much you care." This is even truer in business. When you connect with potential clients on what is most challenging them, you show them you understand where they are coming from and that you get it. People don't buy your services and they don't choose you because of your process or what you know. People buy your results. Your services, process and experience only assist you in delivering those results. So, the next time you get asked -- "What do you do?" -- I invite you to listen to how you answer. Remember Article Source: http://www.articlealley.com/http://melissaquiter2.articlealley.com/people-dont-buy-your-services--they-buy-your-results-11024.html About the Author: Melissa Jean Quiter is an inspirational life and business strategist who teaches a simple, yet profound, daily process for deliberately creating your life in her book, http://www.provocativecommunications.com

Article Title:
Article Keywords:

return to article

Author

by Melissa Quiter
Melissa Jean Quiter is an inspirational life and business strategist who teaches a simple, yet profound, daily process for deliberately creating your life in her book,
URL: http://www.provocativecommunications.com

ads

People don't buy your services - they buy your results!

Need Help?

Site Info

Webmasters

Business Info