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HTML When To "Dump" A Prospect -- Immediately! When To "Dump" A Prospect -- Immediately! Author: Craig GarberThere are some people who will absolutely never ever succeed. Let me tell you a little story about one of them: I was going through some feedback forms from one of my client's recent seminars. My client's a successful info-marketer in the real estate area... a VERY sharp guy when it comes to knowing how to completely avoid paing income taxes... and he also owns a bank. No doubt, when this guy opens his mouth -- if you're smart -- you're going to be paying very close attention to what he's saying, because it's going to pay off for you in spades. Anyhow, one of his seminar participants was complaining on his feedback form, because -- and I kid you not -- my client's seminar wasn't "Atkins Friendly". I'm dead serious. The guy said "Your seminar breaks are not Atkins friendly. You should have cheese and club soda." Now I would bet you a dollar to a hole in a doughnut, the person who wrote that complaint is one of those types of people who complains about absolutely everything... who never takes action on anything because nothing's ever "right"... and of course, it goes without saying, that all this stuff is everyone else's fault. But here's the thing: You are always going to have a few petty and annoying customers like that. Just don't spend any of your time worrying about them when you're planning out your marketing or your sales copy. People like that are going to be "looking" for something to aggravate them, so regardless of what you end up doing, you're going to be doing the "wrong" thing as far as they're concerned. When it comes to people like this, there's never any way you, or ANYONE else, will ever make them happy. Your job, with PITA's like that (Pains In The Asses), is to deliver a good service or product... take their money in exchange for it... and then... completely eliminate any thoughts of them from your mind, forever. What I'm saying is, don't sweat the PITA's -- focus on what matters -- the 99% of your marketplace that's "normal" -- or... at least... "sort of" normal. Now go sell something, Craig Garber http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html About The Author: Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com Article Source: http://www.articlealley.com/http://craiggarber.articlealley.com/when-to-quotdumpquot-a-prospect--immediately-13757.html Text When To "Dump" A Prospect -- Immediately! Author: Craig Garber There are some people who will absolutely never ever succeed. Let me tell you a little story about one of them: I was going through some feedback forms from one of my client's recent seminars. My client's a successful info-marketer in the real estate area... a VERY sharp guy when it comes to knowing how to completely avoid paing income taxes... and he also owns a bank. No doubt, when this guy opens his mouth -- if you're smart -- you're going to be paying very close attention to what he's saying, because it's going to pay off for you in spades. Anyhow, one of his seminar participants was complaining on his feedback form, because -- and I kid you not -- my client's seminar wasn't "Atkins Friendly". I'm dead serious. The guy said "Your seminar breaks are not Atkins friendly. You should have cheese and club soda." Now I would bet you a dollar to a hole in a doughnut, the person who wrote that complaint is one of those types of people who complains about absolutely everything... who never takes action on anything because nothing's ever "right"... and of course, it goes without saying, that all this stuff is everyone else's fault. But here's the thing: You are always going to have a few petty and annoying customers like that. Just don't spend any of your time worrying about them when you're planning out your marketing or your sales copy. People like that are going to be "looking" for something to aggravate them, so regardless of what you end up doing, you're going to be doing the "wrong" thing as far as they're concerned. When it comes to people like this, there's never any way you, or ANYONE else, will ever make them happy. Your job, with PITA's like that (Pains In The Asses), is to deliver a good service or product... take their money in exchange for it... and then... completely eliminate any thoughts of them from your mind, forever. What I'm saying is, don't sweat the PITA's -- focus on what matters -- the 99% of your marketplace that's "normal" -- or... at least... "sort of" normal. Now go sell something, Craig Garber http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html About The Author: Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com Article Source: http://www.articlealley.com/http://craiggarber.articlealley.com/when-to-quotdumpquot-a-prospect--immediately-13757.html About the Author: Article Title: Article Keywords: return to article Author by Craig Garber ads similar articles When it comes to good publicity: say cheese!Copyright 2005 Cherry Communications/Be Heard Solutions A key principle of marketing is to find something unique about what you offer and make this the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique......The Essentials of Internet MarketingPermission is granted to publish this article, electronically or in print, as long as the bylines are included, with a live link, and the article is not changed in any way. The Essentials of Internet Marketing The internet is a place where people of......How To Kick Your Marketplace (And Your Prices) Up A Notch!Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day. Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http......Secrets of Writing Killer Sales CopiesWhen it comes to writing killer sales copies you must have potential buyers in mind. You must understand their needs, their apprehension, their buying behavior, and bring a good presentation across to them how your product or service will benefit them. Yo......online marketing and brandingBranding is about more than imagery – it's the way your values are conveyed and received. As the principal mass media to interactively engage with your market, your website and online marketing should be a crucial part of that. That means making the exper...... 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Text When To "Dump" A Prospect -- Immediately! Author: Craig Garber There are some people who will absolutely never ever succeed. Let me tell you a little story about one of them: I was going through some feedback forms from one of my client's recent seminars. My client's a successful info-marketer in the real estate area... a VERY sharp guy when it comes to knowing how to completely avoid paing income taxes... and he also owns a bank. No doubt, when this guy opens his mouth -- if you're smart -- you're going to be paying very close attention to what he's saying, because it's going to pay off for you in spades. Anyhow, one of his seminar participants was complaining on his feedback form, because -- and I kid you not -- my client's seminar wasn't "Atkins Friendly". I'm dead serious. The guy said "Your seminar breaks are not Atkins friendly. You should have cheese and club soda." Now I would bet you a dollar to a hole in a doughnut, the person who wrote that complaint is one of those types of people who complains about absolutely everything... who never takes action on anything because nothing's ever "right"... and of course, it goes without saying, that all this stuff is everyone else's fault. But here's the thing: You are always going to have a few petty and annoying customers like that. Just don't spend any of your time worrying about them when you're planning out your marketing or your sales copy. People like that are going to be "looking" for something to aggravate them, so regardless of what you end up doing, you're going to be doing the "wrong" thing as far as they're concerned. When it comes to people like this, there's never any way you, or ANYONE else, will ever make them happy. Your job, with PITA's like that (Pains In The Asses), is to deliver a good service or product... take their money in exchange for it... and then... completely eliminate any thoughts of them from your mind, forever. What I'm saying is, don't sweat the PITA's -- focus on what matters -- the 99% of your marketplace that's "normal" -- or... at least... "sort of" normal. Now go sell something, Craig Garber http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html About The Author: Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com Article Source: http://www.articlealley.com/http://craiggarber.articlealley.com/when-to-quotdumpquot-a-prospect--immediately-13757.html About the Author:
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