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HTML <html> <head> <title>Why Your Spelling Doesn't Matter</title> </head> <body> <h1>Why Your Spelling Doesn't Matter</h1> <div class="info">Author: <a href="author_1_3260.html">Craig Garber</a></div><div class="body">Do you find it strange that I'm a writer and yet<br /> occasionally, you'll find simple words in my daily e-mail<br /> messages, and the spelling of them is completely wrong?<br /> <br /> Know why this happens (besides the fact that I'm not a big<br /> "spelling" fan?<br /> <br /> The answer is simple: First, sometimes misspelling a word<br /> every now-and-again makes you look more "human", and<br /> anything you can do to make yourself more human, also lets<br /> your prospects relate better to you.<br /> <br /> Second, it's actually an involvement devise for many of the<br /> people on my list.<br /> <br /> (Oops, I meant "device" -- got 'cha.)<br /> <br /> And as you know, if you want to sell something, getting people<br /> involved with you -- on any level -- is always good, right?<br /> <br /> I mean, you'd be astounded at how many people send us in<br /> e-mails pointing out all my spelling errors -- and look,<br /> it's not like I make hundreds of them or anything like that!<br /> People actually seem to feel good they found spelling<br /> mistakes made by a copywriter.<br /> <br /> The irony of it is just too great for them to ignore.<br /> <br /> So bluntly, having some spelling errors in my sales copy,<br /> is... for some people on my list, a great way to get them<br /> involved with me.<br /> <br /> And lastly, the truth is, sometimes I just mess up!<br /> <br /> I've got my hands in more pies than you'd ever imagine.<br /> Between client work and my own projects, I'm involved in no<br /> less than 10 things at any one given time.<br /> <br /> And that doesn't even begin to include my consulting clients <br /> and sales copy reviews.<br /> <br /> So don't be surprised if you see a spelling error every<br /> now-and-again in my daily e-mails -- given the volume of<br /> work I have on my plate, it's just bound to happen.<br /> <br /> Plus, remember -- I'm the King Of Copy, not the Sultan Of<br /> Spelling, right?<br /> <br /> And like Clint Eastwood said in Dirty Harry, "A man's got to<br /> know his limitations."<br /> <br /> Now go sell something,<br /> <br /> Craig Garber<br /> http://www.KingOfCopy.com<br /> <br /> P.S. Check out all the prior archives you've been<br /> missing, right here at:<br /> http://www.kingofcopy.com/tips/tiparchives.html<br /> <br /> P.P.S. If you know someone who could benefit from this<br /> tip, then do the right thing and forward this<br /> tip on to them, right NOW!<br /> <br /> About The Author:<br /> <br /> Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com<br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_14941_3.html">http://www.articlealley.com/article_14941_3.html</a></div> <div class="author"> <div class="authorBio"></div> </author> </body> </html>
Text Why Your Spelling Doesn't Matter Author: Craig Garber Do you find it strange that I'm a writer and yet occasionally, you'll find simple words in my daily e-mail messages, and the spelling of them is completely wrong? Know why this happens (besides the fact that I'm not a big "spelling" fan? The answer is simple: First, sometimes misspelling a word every now-and-again makes you look more "human", and anything you can do to make yourself more human, also lets your prospects relate better to you. Second, it's actually an involvement devise for many of the people on my list. (Oops, I meant "device" -- got 'cha.) And as you know, if you want to sell something, getting people involved with you -- on any level -- is always good, right? I mean, you'd be astounded at how many people send us in e-mails pointing out all my spelling errors -- and look, it's not like I make hundreds of them or anything like that! People actually seem to feel good they found spelling mistakes made by a copywriter. The irony of it is just too great for them to ignore. So bluntly, having some spelling errors in my sales copy, is... for some people on my list, a great way to get them involved with me. And lastly, the truth is, sometimes I just mess up! I've got my hands in more pies than you'd ever imagine. Between client work and my own projects, I'm involved in no less than 10 things at any one given time. And that doesn't even begin to include my consulting clients and sales copy reviews. So don't be surprised if you see a spelling error every now-and-again in my daily e-mails -- given the volume of work I have on my plate, it's just bound to happen. Plus, remember -- I'm the King Of Copy, not the Sultan Of Spelling, right? And like Clint Eastwood said in Dirty Harry, "A man's got to know his limitations." Now go sell something, Craig Garber http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW! About The Author: Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com Article Source: http://www.articlealley.com/article_14941_3.html About the Author:
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