Video is a very powerful tool. Faster connections are making video mainstream and user friendly software has made videos very easy and cost effective to make. Not only are they fun to make but they can drive an avalanche of
increased web traffic to your site. Video is becoming more popular too. Besides the obvious clue of Google buying YouTube, most of my friends spend more time online than watching TV.
What does video do?
• Video will build quality, long lasting, free traffic to your website.
• It encourages relationships with potential clients in a natural way.
• It dramatically increases your ranking in the search engines.
Ideas for making videos:
• Your video is basically a commercial. You can get ideas for videos by watching commercials on TV and looking at how your top ranking competition uses them.
• Keep it simple, pleasant and fun. Paint a picture of what you want to say. Don't be pushy with your sales.
• Keep it short and sweet. Say a lot in a few minutes. People's time is valuable.
• If you are going in front of the camera yourself, rehearse what you are going to say so it looks professional. Edit it if you need to.
• If you don't want to stand in front of the camera yourself, you can easily make a slideshow with music or narration. Some software, like Animoto, can make a compelling production of what could be a boring slide show.
There are many kinds of videos you could make. You could film:
• a how to video
• a product review.
• an interview
• an interactive conversation
• a testimonial
• a nature feature
• a meditational short with narration
• a list of most popular or favorite things
• many other things
Tips for making your videos more visible:
• Make it easy for search engines and people to find you. Your URL, logo and credits will accomplish this. Link it to social websites and emails.
• Post your video to the many video hosting sites online for the most effect. This can take a lot of time but it is worth it. You can also buy inexpensive software to automate the process and get your video productive for you in no time. (You tube video on this. Traffic Geyser)
• Make sure you add keywords to your video when you put it up. They should be carefully researched for supply and demand. Write a keyword rich description too.
Video is just one of the ways to increase online traffic. There are many other ways to
jump start web site traffic generation. But it can be one of the most explosive in terms of generating online traffic.