Use the tools below to copy the article in plain text form, or you can copy it as HTML, ready to copy and paste directly into a web page.
HTML <html> <head> <title>How To Increase The Perceived Value Of Your Goods And Services!</title> </head> <body> <h1>How To Increase The Perceived Value Of Your Goods And Services!</h1> <div class="info">Author: <a href="author_1_3260.html">Craig Garber</a></div><div class="body">Whether selling online or offline, selling something in<br /> print is one of the hardest things you'll ever have to do.<br /> <br /> You've got to worry about your headline... your opening...<br /> your closing... Sheesh!<br /> <br /> Today I'm going to show you 9 little-known bur VERY critical<br /> variables to test in your display ad or sales letter,<br /> without changing your content.<br /> <br /> Each of these variables will affect your response -- one way<br /> or another, so use them wisely!<br /> <br /> Here is just a small sampling of the items you want to<br /> "test" or "tweak" that will impact the response to your ad,<br /> and usually... impact it dramatically:<br /> <br /> 1. Font style -- both in the headline... subheads... and of<br /> course in your text itself.<br /> <br /> Obviously, you have more discretion with this online.<br /> <br /> 2. Font size<br /> <br /> Same thing, you have more flexibility and discretion online.<br /> <br /> 3. Pictures<br /> <br /> There are times using a picture or a drawing,is actually<br /> much better than using a photo, but you have to know when<br /> that is.<br /> <br /> 4. Logos<br /> <br /> Most of the time you're better off without them.<br /> <br /> 5. Layout<br /> <br /> 6. Subheads<br /> <br /> Use them all the time.<br /> <br /> 7. Headlines<br /> <br /> ALWAYS test your headline.<br /> <br /> 8. Your offer<br /> <br /> Should be one of the primary things you test -- different<br /> offers will also work differently with different lists.<br /> <br /> 9. Your price<br /> <br /> Again, results here will vary -- but testing price is key!<br /> <br /> Now go sell something,<br /> <br /> Craig Garber<br /> http://www.KingOfCopy.com<br /> <br /> P.S. Check out all the prior archives you've been<br /> missing, right here at:<br /> http://www.kingofcopy.com/tips/tiparchives.html<br /> <br /> About The Author:<br /> <br /> Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com<br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_16422_3.html">http://www.articlealley.com/article_16422_3.html</a></div> <div class="author"> <div class="authorBio"></div> </author> </body> </html>
Text How To Increase The Perceived Value Of Your Goods And Services! Author: Craig Garber Whether selling online or offline, selling something in print is one of the hardest things you'll ever have to do. You've got to worry about your headline... your opening... your closing... Sheesh! Today I'm going to show you 9 little-known bur VERY critical variables to test in your display ad or sales letter, without changing your content. Each of these variables will affect your response -- one way or another, so use them wisely! Here is just a small sampling of the items you want to "test" or "tweak" that will impact the response to your ad, and usually... impact it dramatically: 1. Font style -- both in the headline... subheads... and of course in your text itself. Obviously, you have more discretion with this online. 2. Font size Same thing, you have more flexibility and discretion online. 3. Pictures There are times using a picture or a drawing,is actually much better than using a photo, but you have to know when that is. 4. Logos Most of the time you're better off without them. 5. Layout 6. Subheads Use them all the time. 7. Headlines ALWAYS test your headline. 8. Your offer Should be one of the primary things you test -- different offers will also work differently with different lists. 9. Your price Again, results here will vary -- but testing price is key! Now go sell something, Craig Garber http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html About The Author: Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com Article Source: http://www.articlealley.com/article_16422_3.html About the Author:
return to article
