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How to Give a Human Face to Your Company Through a Corporate Blog?

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<html> <head> <title>How to Give a Human Face to Your Company Through a Corporate Blog?</title> </head> <body> <h1>How to Give a Human Face to Your Company Through a Corporate Blog?</h1> <div class="info">Author: <a href="http://adrianniculescu.articlealley.com/">Adrian Niculescu</a></div><div class="body">Back in the days, the only thing that mattered was the number of inbound links to your static website telling Google how relevant is your content. That was Web 1.0. These days, with the explosion of Web 2.0 sites the primary key stays in the way you re-purpose the static content and publish it on blogs, social media sites and how you use the video and photo content.<br /> <br /> The blogging platforms evolved in marvelous ways and now, from the technical point of view it is very easy and cost effective to create a corporate blog for your company. The main purpose of it should be to inform the potential customers and actual clients about your activities in a way which is not formal, but entertaining and interactive.<br /> <br /> We've gathered 10 tips about how you can use the power of blogging for the benefit of your company and how to give your company a human face through blogging.<br /> <br /> 1. It is known that people make business from the companies they know, like and trust; as personalities like Richard Branson or Donald Trump publish within their companies' blogs you should blog about the people from the management - their success stories and professional achievements;<br /> 2. The corporate blog shouldn't be just a long list of press releases; it has to have a personal touch and to engage comment and views from the readers;<br /> 3. Include pictures and videos from company parties, team buildings, CSR activities, trainings, everything which is centered on the people from your company;<br /> 4. Optimise carefully the corporate blog to enhance the visibility of the main website; blogs are indexed much faster than the regular websites by the search engines and they can place your offers faster in the eyes of your potential customers; use text links to different pages from your core website; you can host the blog on a separate domain or on "yourdomain.com/blog";<br /> 5. Socialize your blog: include links at the end of posts for readers to share them in their social media profiles;<br /> 6. List the blog in the main blog directories, include an opt-in form to collect e-mail addresses and invite readers to subscribe to your RSS feed;<br /> 7. Publish regularly general top market data about your industry, case study, trends and information which can be useful for your readers;<br /> 8. Engage people to review your products and services; publish a review about one of your products and invite people to share their thoughts and send their feedback; there will also be some negative voices (all the time are, but let's not worry about them)!<br /> 9. Engage other specialized bloggers in your industry to write about your products; some of these services will be object of a fee, but the investment is worth to be made;<br /> 10. Engage readers through competitions and surveys; these will show them that you care about them and will make them come back to your blog and also visit your company's website.<br /> <br /> Adrian Niculescu provides social media consultancy and strategies for many companies worldwide as <a target="_new" href="http://www.adrianniculescu.com">Social Media Strategist</a>. If you need <a target="_new" href="http://www.crystalmedia.ro">quality blog hosting</a> we recommend Crystal Media Web Hosting with servers in US and UK.<br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/http://adrianniculescu.articlealley.com/how-to-give-a-human-face-to-your-company-through-a-corporate-blog-1706213.html">http://www.articlealley.com/http://adrianniculescu.articlealley.com/how-to-give-a-human-face-to-your-company-through-a-corporate-blog-1706213.html</a></div> <div class="author"> <div class="authorOccupation"><strong>Occupation:</strong> Business Development Manager</div> <div class="authorBio">Adrian Niculescu (35) is Business Development Manager and Partner in a group of companies with activities in Real Estate Brokerage, Home Entertainment and Marketing.<br /> Due to his professional background, Adrian invested in ventures related with development of websites and blogs, IT distribution, events, corporate PR and communications, music and videogames and is active in publishing articles in online and offline press around the world regarding his areas of expertise. He also attends national and international conferences as speaker and enjoys a DJ-ing career.<br /> Adrian finished The Faculty for International Relations at the Academy of Economic Studies in Bucharest, Romania, has two masters – Economics and Online Marketing and is involved in an MBA (Cnam Paris) and an EMBA (Business School Netherlands).<br /> Adrian was trained as business consultant in Strategic Management, People Management and Company Organization, Real Estate brokerage and also has a degree in Train the Trainers specialization. Other trainings include Landmark Education (US), Photo Reading (Learning Strategies, US) and various specializations related with Microsoft technologies. </div> <div class="authorUrl"><a href="http://www.adrianniculescu.com" target="_blank">http://www.adrianniculescu.com</a></div></author> </body> </html>

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How to Give a Human Face to Your Company Through a Corporate Blog? Author: Adrian Niculescu Back in the days, the only thing that mattered was the number of inbound links to your static website telling Google how relevant is your content. That was Web 1.0. These days, with the explosion of Web 2.0 sites the primary key stays in the way you re-purpose the static content and publish it on blogs, social media sites and how you use the video and photo content. The blogging platforms evolved in marvelous ways and now, from the technical point of view it is very easy and cost effective to create a corporate blog for your company. The main purpose of it should be to inform the potential customers and actual clients about your activities in a way which is not formal, but entertaining and interactive. We've gathered 10 tips about how you can use the power of blogging for the benefit of your company and how to give your company a human face through blogging. 1. It is known that people make business from the companies they know, like and trust; as personalities like Richard Branson or Donald Trump publish within their companies' blogs you should blog about the people from the management - their success stories and professional achievements; 2. The corporate blog shouldn't be just a long list of press releases; it has to have a personal touch and to engage comment and views from the readers; 3. Include pictures and videos from company parties, team buildings, CSR activities, trainings, everything which is centered on the people from your company; 4. Optimise carefully the corporate blog to enhance the visibility of the main website; blogs are indexed much faster than the regular websites by the search engines and they can place your offers faster in the eyes of your potential customers; use text links to different pages from your core website; you can host the blog on a separate domain or on "yourdomain.com/blog"; 5. Socialize your blog: include links at the end of posts for readers to share them in their social media profiles; 6. List the blog in the main blog directories, include an opt-in form to collect e-mail addresses and invite readers to subscribe to your RSS feed; 7. Publish regularly general top market data about your industry, case study, trends and information which can be useful for your readers; 8. Engage people to review your products and services; publish a review about one of your products and invite people to share their thoughts and send their feedback; there will also be some negative voices (all the time are, but let's not worry about them)! 9. Engage other specialized bloggers in your industry to write about your products; some of these services will be object of a fee, but the investment is worth to be made; 10. Engage readers through competitions and surveys; these will show them that you care about them and will make them come back to your blog and also visit your company's website. Adrian Niculescu provides social media consultancy and strategies for many companies worldwide as Social Media Strategist. If you need quality blog hosting we recommend Crystal Media Web Hosting with servers in US and UK. Article Source: http://www.articlealley.com/http://adrianniculescu.articlealley.com/how-to-give-a-human-face-to-your-company-through-a-corporate-blog-1706213.html About the Author: Adrian Niculescu (35) is Business Development Manager and Partner in a group of companies with activities in Real Estate Brokerage, Home Entertainment and Marketing.<br /> Due to his professional background, Adrian invested in ventures related with development of websites and blogs, IT distribution, events, corporate PR and communications, music and videogames and is active in publishing articles in online and offline press around the world regarding his areas of expertise. He also attends national and international conferences as speaker and enjoys a DJ-ing career.<br /> Adrian finished The Faculty for International Relations at the Academy of Economic Studies in Bucharest, Romania, has two masters – Economics and Online Marketing and is involved in an MBA (Cnam Paris) and an EMBA (Business School Netherlands).<br /> Adrian was trained as business consultant in Strategic Management, People Management and Company Organization, Real Estate brokerage and also has a degree in Train the Trainers specialization. Other trainings include Landmark Education (US), Photo Reading (Learning Strategies, US) and various specializations related with Microsoft technologies. http://www.adrianniculescu.com

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by Adrian Niculescu
Adrian Niculescu (35) is Business Development Manager and Partner in a group of companies with activities in Real Estate Brokerage, Home Entertainment and Marketing.
Due to his professional background, Adrian invested in ventures related with development of websites and blogs, IT distribution, events, corporate PR and communications, music and videogames and is active in publishing articles in online and offline press around the world regarding his areas of expertise. He also attends national and international conferences as speaker and enjoys a DJ-ing career.
Adrian finished The Faculty for International Relations at the Academy of Economic Studies in Bucharest, Romania, has two masters – Economics and Online Marketing and is involved in an MBA (Cnam Paris) and an EMBA (Business School Netherlands).
Adrian was trained as business consultant in Strategic Management, People Management and Company Organization, Real Estate brokerage and also has a degree in Train the Trainers specialization. Other trainings include Landmark Education (US), Photo Reading (Learning Strategies, US) and various specializations related with Microsoft technologies.
URL: http://www.adrianniculescu.com

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