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Click Fraud: Why It Shouldn’t Scare You Away From Search Advertising

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<html> <head> <title>Click Fraud: Why It Shouldn’t Scare You Away From Search Advertising</title> </head> <body> <h1>Click Fraud: Why It Shouldn’t Scare You Away From Search Advertising</h1> <div class="info">Author: <a href="http://thewaikikimarketer.articlealley.com/">Jon, The Waikiki Marketer</a></div><div class="body">Is the click fraud problem too big? Short answer: No. For the long answer, and to understand why it isn't, read on.<br /> <br /> Click fraud is out there. It is a serious problem. And you should know everything you possibly can about it. BUT it should not keep you out of this valuable marketing outlet. First, let me tell you a story from personal experience.<br /> <br /> <br /> <b>My Story of Pain and Profit Loss</b><br /> <br /> I had been running a client's AdWords campaign profitably for some time when things suddenly died. It was like hitting a brick wall. He went from a steady stream of orders to none. Overnight. The strange thing was that he was still getting clicks on the ads, just no sales.<br /> <br /> It took a while before the mystery was solved. We finally figured out that most of our clicks were now coming from competitors. Being the competition, we knew they had no intention of buying. This was a clear case of click fraud. So what did we do?<br /> <br /> We were able to successfully contest the fraudulent clicks with Google. Our documentation was organized and solid, so they saw things our way. We then fixed the campaigns to block the competition. They were also put on notice that we were now watching them. Sales came back. What a coincidence.<br /> <br /> Believe me, there were times when we were climbing the walls seeing our revenue flatline. The client was ready to pull the plug on his AdWords campaign. I had to reassure them to keep it alive, but I didn't blame him for feeling that way. <br /> <br /> <b>The Silver Lining Outlived the Dark Cloud</b><br /> <br /> As bad as that was, we were able to finally see that, despite being a big blow, it was temporary. We were able to identify the problem and fight back. Today, income is not only back to pre-fraud levels, we're doing better than ever. Remember, quitting lock, stock and barrel is like throwing out the baby with the bathwater.<br /> <br /> What can you do to fight, and even prevent, click fraud? Pay attention to your web stats/metrics. Look for suspicious trends, like a lot of clicks from one specific area suddenly. In addition, get click fraud detection on your site - there are free services such as Vericlix (Vericlix.com) and Click Sentinel (ClickSentinel.com) that are very good. They'll provide you with the data you need to detect click fraud as well as to use when requesting refunds from Google.<br /></div> <div class="source">Article Source: <a href="http://www.articlealley.com/http://thewaikikimarketer.articlealley.com/click-fraud-why-it-shouldnt-scare-you-away-from-search-advertising-183319.html">http://www.articlealley.com/http://thewaikikimarketer.articlealley.com/click-fraud-why-it-shouldnt-scare-you-away-from-search-advertising-183319.html</a></div> <div class="author"> <div class="authorOccupation"><strong>Occupation:</strong> Marketer/Copywriter (Online & Off)</div> <div class="authorBio">Jon lives and works in Waikiki/Honolulu, Hawaii, providing Marketing & Copywriting services to clients.<br /> <br /> Self-Employed for over 10 years, he returned to Honolulu after living in Washington, DC for some time. <br /> <br /> He is married, happily, and has a beagle-mix dog, Nigel, who is very well known around Waikiki. He appears in the vacation pictures of countless American & Japanese tourists.<br /> <br /> </div> <div class="authorUrl"><a href="http://www.WaikikiMarketer.com" target="_blank">http://www.WaikikiMarketer.com</a></div></author> </body> </html>

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Click Fraud: Why It Shouldn’t Scare You Away From Search Advertising Author: Jon, The Waikiki Marketer Is the click fraud problem too big? Short answer: No. For the long answer, and to understand why it isn't, read on. Click fraud is out there. It is a serious problem. And you should know everything you possibly can about it. BUT it should not keep you out of this valuable marketing outlet. First, let me tell you a story from personal experience. My Story of Pain and Profit Loss I had been running a client's AdWords campaign profitably for some time when things suddenly died. It was like hitting a brick wall. He went from a steady stream of orders to none. Overnight. The strange thing was that he was still getting clicks on the ads, just no sales. It took a while before the mystery was solved. We finally figured out that most of our clicks were now coming from competitors. Being the competition, we knew they had no intention of buying. This was a clear case of click fraud. So what did we do? We were able to successfully contest the fraudulent clicks with Google. Our documentation was organized and solid, so they saw things our way. We then fixed the campaigns to block the competition. They were also put on notice that we were now watching them. Sales came back. What a coincidence. Believe me, there were times when we were climbing the walls seeing our revenue flatline. The client was ready to pull the plug on his AdWords campaign. I had to reassure them to keep it alive, but I didn't blame him for feeling that way. The Silver Lining Outlived the Dark Cloud As bad as that was, we were able to finally see that, despite being a big blow, it was temporary. We were able to identify the problem and fight back. Today, income is not only back to pre-fraud levels, we're doing better than ever. Remember, quitting lock, stock and barrel is like throwing out the baby with the bathwater. What can you do to fight, and even prevent, click fraud? Pay attention to your web stats/metrics. Look for suspicious trends, like a lot of clicks from one specific area suddenly. In addition, get click fraud detection on your site - there are free services such as Vericlix (Vericlix.com) and Click Sentinel (ClickSentinel.com) that are very good. They'll provide you with the data you need to detect click fraud as well as to use when requesting refunds from Google. Article Source: http://www.articlealley.com/http://thewaikikimarketer.articlealley.com/click-fraud-why-it-shouldnt-scare-you-away-from-search-advertising-183319.html About the Author: Jon lives and works in Waikiki/Honolulu, Hawaii, providing Marketing & Copywriting services to clients.<br /> <br /> Self-Employed for over 10 years, he returned to Honolulu after living in Washington, DC for some time. <br /> <br /> He is married, happily, and has a beagle-mix dog, Nigel, who is very well known around Waikiki. He appears in the vacation pictures of countless American & Japanese tourists.<br /> <br /> http://www.WaikikiMarketer.com

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by Jon, The Waikiki Marketer
Jon lives and works in Waikiki/Honolulu, Hawaii, providing Marketing & Copywriting services to clients.

Self-Employed for over 10 years, he returned to Honolulu after living in Washington, DC for some time.

He is married, happily, and has a beagle-mix dog, Nigel, who is very well known around Waikiki. He appears in the vacation pictures of countless American & Japanese tourists.

URL: http://www.WaikikiMarketer.com

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Click Fraud: Why It Shouldn’t Scare You Away From Search Advertising

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