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Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers

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<html> <head> <title>Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers</title> </head> <body> <h1>Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers</h1> <div class="info">Author: <a href="http://craiggarber.articlealley.com/">Craig Garber</a></div><div class="body">Here's a very common mistake people make when they're trying to get new business. And I'm going to use my own foolish screw-up to illustrate it. It goes to show you what I keep trying to drum into your thick skull, and that is... if you use it right... The Power Of Direct-Response Is That It Positions You As The "Mac Daddy" In Whatever It Is You're Doing, And... It Lets You "ATTRACT" Prospects, Instead Of Constantly Having To Chase Them Down! Here's what I mean: Years ago, when I first started writing sales copy, I used to thumb through my local paper and find a few REALLY bad ads. They weren't hard to find, but what I did is, I went after the COMPLETELY screwed up ones. Ones that read something like: "Dr. Frankenstein, DDS We love happy smiles. Come visit our new office at 1313 Mockingbird Lane" I'll tell you what, Dr. Frankenstein had better be relying on more than his marketing to pay for his own kid's braces, because ads like this have an absolutely ZERO chance of ever doing anything as far as bringing in new patients. Anyway, so I'd find bad ads like that one and then I'd send Dr. Frankenstein a letter that pretty much went something like this: Dear Dr. Frankenstein, I see you're consistently running an ad in the Tampa Tribune North West section. Let's be honest here: That ad isn't working very well for you, is it? And so why do you keep running it over and over again? I know your ad rep told you you need maximum exposure, but let's call a spade a spade here: If it didn't work the first time, why should it work the 17th time? Good question, no? After all -- what's different about your ad the 17th time you ran it, that will all of a sudden make it start pulling for you? I have a solution for you that is guaranteed to improve the pulling power of your ad: I am a direct-response copywriter and I am a damn good one! And if you will give me a shot at fixing your ad, I'll swear on all that is holy, it will pull MUCH better. Just give me a call at 813-909-2214 and we can talk about it. Best regards, Craig Garber *** And guess what would happen after that? Did the good doctor give this young eager-beaver a chance to prove himself? Did my phone start ringing off the hook because Dr. Frankenstein "sensed" I was "THE MAN" when it came to fixing his horrible ad copy? Did he tell all his friends about me too? Did I start getting more business opportunities than a topless dancer in an army barracks? No, not at all! What happened was... ABSOLUTELY... NOTHING! And if you're a really good person, I'll tell you why over the next few days -- I'll reveal the critical marketing mistakes I made here -- and... I'll even tell you what I should have been doing instead. O.K.? Now go sell something, Craig Garber http://www.kingofcopy.com P.S. Wanna see more tips like this? Go check out the archives at: http://www.kingofcopy.com/tips/tiparchives.html About The Author: Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com</div> <div class="source">Article Source: <a href="http://www.articlealley.com/http://craiggarber.articlealley.com/heres-a-littleknown-but-very-serious-mistake-made-by-nearly-all-marketers-22643.html">http://www.articlealley.com/http://craiggarber.articlealley.com/heres-a-littleknown-but-very-serious-mistake-made-by-nearly-all-marketers-22643.html</a></div> <div class="author"> <div class="authorBio"></div> </author> </body> </html>

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Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers Author: Craig Garber Here's a very common mistake people make when they're trying to get new business. And I'm going to use my own foolish screw-up to illustrate it. It goes to show you what I keep trying to drum into your thick skull, and that is... if you use it right... The Power Of Direct-Response Is That It Positions You As The "Mac Daddy" In Whatever It Is You're Doing, And... It Lets You "ATTRACT" Prospects, Instead Of Constantly Having To Chase Them Down! Here's what I mean: Years ago, when I first started writing sales copy, I used to thumb through my local paper and find a few REALLY bad ads. They weren't hard to find, but what I did is, I went after the COMPLETELY screwed up ones. Ones that read something like: "Dr. Frankenstein, DDS We love happy smiles. Come visit our new office at 1313 Mockingbird Lane" I'll tell you what, Dr. Frankenstein had better be relying on more than his marketing to pay for his own kid's braces, because ads like this have an absolutely ZERO chance of ever doing anything as far as bringing in new patients. Anyway, so I'd find bad ads like that one and then I'd send Dr. Frankenstein a letter that pretty much went something like this: Dear Dr. Frankenstein, I see you're consistently running an ad in the Tampa Tribune North West section. Let's be honest here: That ad isn't working very well for you, is it? And so why do you keep running it over and over again? I know your ad rep told you you need maximum exposure, but let's call a spade a spade here: If it didn't work the first time, why should it work the 17th time? Good question, no? After all -- what's different about your ad the 17th time you ran it, that will all of a sudden make it start pulling for you? I have a solution for you that is guaranteed to improve the pulling power of your ad: I am a direct-response copywriter and I am a damn good one! And if you will give me a shot at fixing your ad, I'll swear on all that is holy, it will pull MUCH better. Just give me a call at 813-909-2214 and we can talk about it. Best regards, Craig Garber *** And guess what would happen after that? Did the good doctor give this young eager-beaver a chance to prove himself? Did my phone start ringing off the hook because Dr. Frankenstein "sensed" I was "THE MAN" when it came to fixing his horrible ad copy? Did he tell all his friends about me too? Did I start getting more business opportunities than a topless dancer in an army barracks? No, not at all! What happened was... ABSOLUTELY... NOTHING! And if you're a really good person, I'll tell you why over the next few days -- I'll reveal the critical marketing mistakes I made here -- and... I'll even tell you what I should have been doing instead. O.K.? Now go sell something, Craig Garber http://www.kingofcopy.com P.S. Wanna see more tips like this? Go check out the archives at: http://www.kingofcopy.com/tips/tiparchives.html About The Author: Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com Article Source: http://www.articlealley.com/http://craiggarber.articlealley.com/heres-a-littleknown-but-very-serious-mistake-made-by-nearly-all-marketers-22643.html About the Author:

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Here's A Little-Known But Very Serious Mistake Made By Nearly All Marketers

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