Your business card printing piece is an extension of your workplace. Your business card tells the people you hand it to about the kind of office or company you work for. Or if you are a business owner, it tells your contacts about the kind of business you operate and how you operate it. It may even offer a glimpse of who you are. In short, a business card is not just a piece of paper that you hand out, but this piece of paper tells so much about you.
Grab a card now from your wallet or your business card holder and just look at it while I list down some of the things that you might want to know or consider about this important piece of paper.
What is the first thing that you noticed with your card? What is the most prominent feature? Chances are, if you are employed in a reputable company or a company which values its brand, the most prominent thing in your card would probably be the company logo. Hey, it is free advertisement!
If you are someone who is building a name for yourself or creating a niche for yourself, your name would probably be the most recognizable feature in your card.
Here are a few more things about your card that would tell you its value:
Size. How big or how small? Does it conform to the traditional size of 3.5" by 2"? I have been a recipient of 'unprofessionally' cut cards and if they do not fit in my wallet or card holders, I simply put them in the trash. So stick to the traditional size - do not try to be
different in size because if you do then you would not make any difference at all.
Paper Quality. Someone handed me a bond paper cut into business card size and the first thing that came to my mind is the word 'cheap.' Would I buy something from this person? Would I get his services? Your answer is as good as mine.
Color. Color business cards appear to be more professional and they are probably more expensive than black and white. Too much color however, can be distracting and may have the opposite effect.
Photograph. I guess the ultimate question is whether to include your photograph or not. The answer is it depends on the image you want to project or the type of business you have. I sometimes appreciate photos on cards especially when I could not remember who gave it to me. It may come out as too narcissistic to some though.
If you think your business card is not what you want based on these then do not have second thoughts. Trash it.
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