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HTML <html> <head> <title>DISCOVER HOW YOU CAN USE THE POWER OF TESTING IN GENERATING YOUR REVENUES AND GETTING MORE CUSTOMERS</title> </head> <body> <h1>DISCOVER HOW YOU CAN USE THE POWER OF TESTING IN GENERATING YOUR REVENUES AND GETTING MORE CUSTOMERS</h1> <div class="info">Author: <a href="author_1_80177.html">L.SAM YIGA</a></div><div class="body">The Power of Testing<br /> <br /> There is an old saying in marketing, "Dumb marketers do not<br /> test."<br /> Actually, I just made that up :<br /> But it's true.<br /> A simple test could mean the difference between a super<br /> successful campaign and a miserable failure.<br /> <br /> In fact, I'll never forget the one test I did back in the<br /> days when I was telemarketing using autodialers (before the<br /> do not call laws came into effect.<br /> I was testing a phone script I was using to call people.<br /> I changed four words in my phone script that quintupled the<br /> amount of leads I was generating. It resulted in thousands<br /> and thousands of dollars in revenue.<br /> <br /> I do hope you learned something from this test.<br /> <br /> Some Tips for Testing Your Ads Using the Internet<br /> <br /> The ability to test your ads using the Internet was not<br /> available until only a few years ago.<br /> Today, you can test headlines, salesletters, print ads and<br /> other marketing creative for very little investment in just<br /> a day or so using the Internet.<br /> <br /> Marketing tests that used to take thousands of dollars and a<br /> much longer time, can now be done in one day with a few<br /> hundred dollars on the net.<br /> Here are some tips for testing on the net:<br /> <br /> 1. The best testing software to use is a multivariable<br /> tester. It is split testing on steroids. What big<br /> companies pay thousands of dollars for, you can buy for only<br /> a few hundred dollars. My recommendation is<br /> www.MultitrackGenerator.com<br /> <br /> 2. When you drive traffic to the testing pages, only drive<br /> the type of traffic will eventually be looking at your ad or<br /> salesletter.<br /> <br /> In this particular test, I chose a lot of keywords for<br /> Google Adwords that had to do with wealth building.<br /> <br /> 3. When using variations of your ad copy, alter only big<br /> important things such as the headline, the offer, photos<br /> etc.<br /> <br /> 4. The amount of traffic you send to your test pages need to<br /> be "statistically significant." I'm not a statistician so I<br /> can't specifically say how much traffic you should send, but<br /> I like to see several hundred visits to each page before I'm<br /> comfortable with the results.<br /> http://www.1shoppingcart.com/app/?af=369336&u=www.TheMarketingBible.com><br /> <br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_42376_3.html">http://www.articlealley.com/article_42376_3.html</a></div> <div class="author"> <div class="authorOccupation"><strong>Occupation:</strong> Marketer.</div> <div class="authorBio">L.SAM YIGA has been in internet business for more than 2 years and i have worked with many gurus that have made millions and millions in the department of marketing. Being a college drop out ,i have made wonders to to myself and to many business enterpreneurs .So i know what it takes to have ahome business and getting to a certain level takes alot of determination and non stop consistance.This Is because i've had lots of problems to come to this level.</div> <div class="authorUrl"><a href="http://www.1shoppingcart.com/app/?af=369336&u=www.market-your-services.com_" target="_blank">http://www.1shoppingcart.com/app/?af=369336&u=www.market-your-services.com_</a></div></author> </body> </html>
Text DISCOVER HOW YOU CAN USE THE POWER OF TESTING IN GENERATING YOUR REVENUES AND GETTING MORE CUSTOMERS Author: L.SAM YIGA The Power of Testing There is an old saying in marketing, "Dumb marketers do not test." Actually, I just made that up : But it's true. A simple test could mean the difference between a super successful campaign and a miserable failure. In fact, I'll never forget the one test I did back in the days when I was telemarketing using autodialers (before the do not call laws came into effect. I was testing a phone script I was using to call people. I changed four words in my phone script that quintupled the amount of leads I was generating. It resulted in thousands and thousands of dollars in revenue. I do hope you learned something from this test. Some Tips for Testing Your Ads Using the Internet The ability to test your ads using the Internet was not available until only a few years ago. Today, you can test headlines, salesletters, print ads and other marketing creative for very little investment in just a day or so using the Internet. Marketing tests that used to take thousands of dollars and a much longer time, can now be done in one day with a few hundred dollars on the net. Here are some tips for testing on the net: 1. The best testing software to use is a multivariable tester. It is split testing on steroids. What big companies pay thousands of dollars for, you can buy for only a few hundred dollars. My recommendation is www.MultitrackGenerator.com 2. When you drive traffic to the testing pages, only drive the type of traffic will eventually be looking at your ad or salesletter. In this particular test, I chose a lot of keywords for Google Adwords that had to do with wealth building. 3. When using variations of your ad copy, alter only big important things such as the headline, the offer, photos etc. 4. The amount of traffic you send to your test pages need to be "statistically significant." I'm not a statistician so I can't specifically say how much traffic you should send, but I like to see several hundred visits to each page before I'm comfortable with the results. http://www.1shoppingcart.com/app/?af=369336&u=www.TheMarketingBible.com> Article Source: http://www.articlealley.com/article_42376_3.html About the Author: L.SAM YIGA has been in internet business for more than 2 years and i have worked with many gurus that have made millions and millions in the department of marketing. Being a college drop out ,i have made wonders to to myself and to many business enterpreneurs .So i know what it takes to have ahome business and getting to a certain level takes alot of determination and non stop consistance.This Is because i've had lots of problems to come to this level. http://www.1shoppingcart.com/app/?af=369336&u=www.market-your-services.com_
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