Copyright 2006 John C Alzza
1. Sell a few back end products that are not related to your main product but are needed by all humans. Every customer that buys from you is human. You just have to look all around you and see what you use everyday, soap and shampoo is an example.
2. Take on as many of your business' chores as you can handle; outsource what you can't. Only you can determine how your business is operated. If you want something done your way or you think you can handle some things on your own go for it!
3. Try out new business opportunities. You could combine them with your current business. It could add an extra profit stream to your web site. Explore what else you can sell and think about how you can expand.
4. Create an alliance with 3 or 4 web sites. Include each of your ads or banners on the other web sites. You will all share targeted traffic from each other. It will be like getting 3 or 4 times the traffic and generate exposure.
5. Create a free e-zine directory. You'll attract a lot of traffic from ezine publishers and people that want to subscribe to the e-zines. If it's free a lot more people will be interested in your topics.
6. When you offer a freebie from your site, submit it to free stuff sites. They provide target categories which means targeted traffic. The more you give out the more leads you will have pointing back to you.
7. Make your visitors curious about your product by telling them they need to sign-up to get into a password protected site to read the rest of the ad. This makes people think that they are getting top of the line information and that it is more valuable then the rest.
8. Remember the little things about your web pages really count. Include the title of your site at the top right corner, a description about of your site, etc. Have links pointing back to the homepage and other sections of your site. The easier and neater it is for the customer the more sales you will make.
9. When you ask someone to sign-up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect. People will think you are a fraud if you ask really personal information.
10. Remember newsgroups are still pretty popular. You could post your ad in ones that allow it or you can leave messages with your sig file include. Another great way of creating more leads and the more you know about the subject the more you will seem like an expert to people!
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