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Research reveals customer concerns for safety

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<html> <head> <title>Research reveals customer concerns for safety</title> </head> <body> <h1>Research reveals customer concerns for safety</h1> <div class="info">Author: <a href="http://ralphspence.articlealley.com/">Ralph Spence</a></div><div class="body">In 2005, NCAP commissioned a Europe wide MORI survey to identify the part played by safety in fluencing car buying decisions. <br /> <br /> Those surveyed were asked to consider the most important aspects influencing their decisions once they'd found the right type of vehicle at the right price.<br /> <br /> Safety and reliability were the two most important aspects.<br /> <br /> Performance and running costs came third and fourth.<br /> <br /> Prestige and appearance were of the least importance<br /> <br /> Comfort was not a consideration and I can only think people associate comfort with the type of car they decide on.<br /> <br /> 47% of car buyers sought safety information. Magazines, newspapers, TV and friends were the main sources.<br /> <br /> Again in 2005, Bosch's research revealed the majority of UK motorists were unaware of active safety systems.<br /> <br /> British drivers had a good awareness of passive safety systems – airbags (89%), and seatbelts (76%), but only 18% identified ABS as an active safety system and only 1% nominated ESP.<br /> <br /> Bosch found people regarded safety as important. Many had experienced emergencies. Most want laws strengthening. However only half the respondents knew what ABS does.<br /> <br /> Renault say braking and road holding support active safety and accident avoidance. In other words, a car that brakes quickly when needed is a safer car.<br /> <br /> ABS (anti-lock braking system) stops your car's wheels from locking, even during emergency braking. This means you can keep control of your vehicle's course because steering and cornering stability is maintained. <br /> <br /> Bosch explain how if a wheel is about to lock under heavy braking, the ABS system reduces hydraulic pressure on that wheel alone until the threat of locking is past. Once the wheel is turning freely again, pressure is increased. This increase and release of pressure continues until the driver reduces the force on the brake pedal or until the tendency to lock is over come.<br /> <br /> EBD (electronic brake distribution), is an additional function fitted in ABS which adjusts forces between the front and rear wheels.<br /> <br /> Regards<br /> Ralph Spence<br /> Renault Croydon / REAGROUP<br /> http://www.renaultusedcardealer.co.uk<br /> <br /> <br /></div> <div class="source">Article Source: <a href="http://www.articlealley.com/http://ralphspence.articlealley.com/research-reveals-customer-concerns-for-safety-44096.html">http://www.articlealley.com/http://ralphspence.articlealley.com/research-reveals-customer-concerns-for-safety-44096.html</a></div> <div class="author"> <div class="authorOccupation"><strong>Occupation:</strong> car salesman</div> <div class="authorBio">Ralph began selling cars in May 1966. Since then he has sold, face-to-face, some $200,000,000 worth of cars in today's money and enjoys this as value delivered to people's lifestyle. Most car dealers see the internet as a threat. Ralph sees it as an opportunity to freely share information. If people have a motoring problem they should be able to get information from car dealers. The internet is an opportunity to fully discuss motoring issues without what's said being dismissed as sales-talk. Ralph thinks the written word is clearer than talk. It's open to careful consideration by both writer and reader. When it's in writing mistakes can be identified and rectified</div> <div class="authorUrl"><a href="http://www.chevroletreviewsandprices.co.uk" target="_blank">http://www.chevroletreviewsandprices.co.uk</a></div></author> </body> </html>

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Research reveals customer concerns for safety Author: Ralph Spence In 2005, NCAP commissioned a Europe wide MORI survey to identify the part played by safety in fluencing car buying decisions. Those surveyed were asked to consider the most important aspects influencing their decisions once they'd found the right type of vehicle at the right price. Safety and reliability were the two most important aspects. Performance and running costs came third and fourth. Prestige and appearance were of the least importance Comfort was not a consideration and I can only think people associate comfort with the type of car they decide on. 47% of car buyers sought safety information. Magazines, newspapers, TV and friends were the main sources. Again in 2005, Bosch's research revealed the majority of UK motorists were unaware of active safety systems. British drivers had a good awareness of passive safety systems – airbags (89%), and seatbelts (76%), but only 18% identified ABS as an active safety system and only 1% nominated ESP. Bosch found people regarded safety as important. Many had experienced emergencies. Most want laws strengthening. However only half the respondents knew what ABS does. Renault say braking and road holding support active safety and accident avoidance. In other words, a car that brakes quickly when needed is a safer car. ABS (anti-lock braking system) stops your car's wheels from locking, even during emergency braking. This means you can keep control of your vehicle's course because steering and cornering stability is maintained. Bosch explain how if a wheel is about to lock under heavy braking, the ABS system reduces hydraulic pressure on that wheel alone until the threat of locking is past. Once the wheel is turning freely again, pressure is increased. This increase and release of pressure continues until the driver reduces the force on the brake pedal or until the tendency to lock is over come. EBD (electronic brake distribution), is an additional function fitted in ABS which adjusts forces between the front and rear wheels. Regards Ralph Spence Renault Croydon / REAGROUP http://www.renaultusedcardealer.co.uk Article Source: http://www.articlealley.com/http://ralphspence.articlealley.com/research-reveals-customer-concerns-for-safety-44096.html About the Author: Ralph began selling cars in May 1966. Since then he has sold, face-to-face, some $200,000,000 worth of cars in today's money and enjoys this as value delivered to people's lifestyle. Most car dealers see the internet as a threat. Ralph sees it as an opportunity to freely share information. If people have a motoring problem they should be able to get information from car dealers. The internet is an opportunity to fully discuss motoring issues without what's said being dismissed as sales-talk. Ralph thinks the written word is clearer than talk. It's open to careful consideration by both writer and reader. When it's in writing mistakes can be identified and rectified http://www.chevroletreviewsandprices.co.uk

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by Ralph Spence
Ralph began selling cars in May 1966. Since then he has sold, face-to-face, some $200,000,000 worth of cars in today's money and enjoys this as value delivered to people's lifestyle. Most car dealers see the internet as a threat. Ralph sees it as an opportunity to freely share information. If people have a motoring problem they should be able to get information from car dealers. The internet is an opportunity to fully discuss motoring issues without what's said being dismissed as sales-talk. Ralph thinks the written word is clearer than talk. It's open to careful consideration by both writer and reader. When it's in writing mistakes can be identified and rectified
URL: http://www.chevroletreviewsandprices.co.uk

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Research reveals customer concerns for safety

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