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HTML <html> <head> <title>How to Chose The Best Paid Links to Improve Your SEO</title> </head> <body> <h1>How to Chose The Best Paid Links to Improve Your SEO</h1> <div class="info">Author: <a href="author_1_109127.html">Tony Hilton</a></div><div class="body">For years SEO experts have been buying links to improve the rankings of their customers websites. This article will tell you how to chose the best links to buy to boast your site.<br /> <br /> The first thing I should point out in this article, is that buying links for SEO purposes is against Google’s web master guidelines and so if you do decide to buy links for this purpose there is a risk involved. Google is not against buying links to generate traffic but recommends that paid links should have a “nofollow” tag on them to prevent search engines following the link and Page Rank being transferred. Right now to the business of how to chose a good link to buy.<br /> <br /> Factors that determine what makes a good paid link:<br /> <br /> 1) The ranking of the site –not just in Google<br /> When buying a link you need to assess the overall reputation of the site. Previously, Page Rank was a fairly good way of determining this. It is however my belief that Google places less importance on Page Rank now than it did previously, and that the visible Page Rank you see on your screen can often be a long way off the Page Rank Google actually has for the website. I would still take into account Page Rank but consider it as one of several factors. I would also look at the sites back links in Yahoo, check the sites Alexa ranking and see if the site is in the Yahoo and Open Source directories. If you use Firefox and buying links is going to be a regular occurrence for you. You should consider installing SEO for Firefox, which will help you see these statistics far quicker. Please be warned though, that this tool does slow Firefox down. For thorough instructions on how to assess the offsite SEO health of a site follow this link http://free-internet-marketing-advice.blogspot.com/2008/01/how-to-check-web-sites-offsite-seo.html. <br /> <br /> 2) The relevance of the site<br /> The relevance of the web site you are linking from makes a big difference as to whether or not you should buy a link from that site. The days when a link from a completely irrelevant site with a high Page Rank would shoot you up the rankings on your key words appear to be long gone. Look for sites that have a similar theme or topic to yours and that share some keywords. Try to remember that page links should bring your site traffic as well as just extra search engine juice. Traffic from paid links is no longer a bonus; it is a must as explained in point number 5.<br /> <br /> 3) The quality of the web site<br /> Links from good quality web sites will be far more useful to you than poor quality ones. You should check to see that the web site has plenty of text on it that is original to that web site, that the text is of a good standard and that the site is regularly updated. You can check for duplicate content using this tool http://www.webconfs.com/similar-page-checker.php.<br /> <br /> 4) The positioning of the link on the page<br /> A links position on the page will affect the usefulness of that link to your web site not only in terms of traffic but also in terms of the search engines. The ideal position for your link is the middle of the page amongst the main content and surrounded by different content on each page that the link appears on. It is rarely practical to be able to buy links like this (which is why they are so valued). Other good positions for links are at the top of the page and on the side above the fold. It has often been suggested that the perceived position of a link, from a search engine’s point of view, can be manipulated using CSS. I personally believe that Google has now developed ways of reading CSS styles to an extent, but I can’t prove this. The fact of the matter is you would be hard pressed to find a Webmaster who will sell you a link on a decent web site and alter his style sheet for you, so the Google reading CSS debate becomes rather a mute point. If however you’re interested in the Google CSS debate check out http://www.seroundtable.com/archives/002788.html. <br /> <br /> 5) Will the link be useful to people<br /> I guess you may be thinking “Does this really matter if I only want the site for SEO?” The answer to this is yes it matters and it matters a lot, link popularity now seems to be having a bigger than ever effect on Google search rankings so having a link that is actually useful to people will not only bring you relevant traffic but will also boost your search engine rankings.<br /> <br /> 6) Can a search engine follow the link?<br /> Obvious I know, but you would be amazed how many people overlook this when they buy links. You can guard against this by making it clear from the start when you buy the link that it must be crawlable by a search engine spider. Common problems include “nofollow” tags on links and links going to your site via a redirect page.<br /> <br /> Hopefully this article has given you a valuable insight into what to look for when buying links to improve your position in the search engines. <br /> <br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_462640_81.html">http://www.articlealley.com/article_462640_81.html</a></div> <div class="author"> <div class="authorOccupation"><strong>Occupation:</strong> E-Marketing Manager</div> <div class="authorBio">Tony Hilton is an E-marketing manager with years of experience in all areas of Internet marketing including SEO (Search Engine Optimization ). You can find more articles buy Tony Hilton at http://free-internet-marketing-advice.blogspot.com. </div> <div class="authorUrl"><a href="http://free-internet-marketing-advice.blogspot.com." target="_blank">http://free-internet-marketing-advice.blogspot.com.</a></div></author> </body> </html>
Text How to Chose The Best Paid Links to Improve Your SEO Author: Tony Hilton For years SEO experts have been buying links to improve the rankings of their customers websites. This article will tell you how to chose the best links to buy to boast your site. The first thing I should point out in this article, is that buying links for SEO purposes is against Google’s web master guidelines and so if you do decide to buy links for this purpose there is a risk involved. Google is not against buying links to generate traffic but recommends that paid links should have a “nofollow” tag on them to prevent search engines following the link and Page Rank being transferred. Right now to the business of how to chose a good link to buy. Factors that determine what makes a good paid link: 1) The ranking of the site –not just in Google When buying a link you need to assess the overall reputation of the site. Previously, Page Rank was a fairly good way of determining this. It is however my belief that Google places less importance on Page Rank now than it did previously, and that the visible Page Rank you see on your screen can often be a long way off the Page Rank Google actually has for the website. I would still take into account Page Rank but consider it as one of several factors. I would also look at the sites back links in Yahoo, check the sites Alexa ranking and see if the site is in the Yahoo and Open Source directories. If you use Firefox and buying links is going to be a regular occurrence for you. You should consider installing SEO for Firefox, which will help you see these statistics far quicker. Please be warned though, that this tool does slow Firefox down. For thorough instructions on how to assess the offsite SEO health of a site follow this link http://free-internet-marketing-advice.blogspot.com/2008/01/how-to-check-web-sites-offsite-seo.html. 2) The relevance of the site The relevance of the web site you are linking from makes a big difference as to whether or not you should buy a link from that site. The days when a link from a completely irrelevant site with a high Page Rank would shoot you up the rankings on your key words appear to be long gone. Look for sites that have a similar theme or topic to yours and that share some keywords. Try to remember that page links should bring your site traffic as well as just extra search engine juice. Traffic from paid links is no longer a bonus; it is a must as explained in point number 5. 3) The quality of the web site Links from good quality web sites will be far more useful to you than poor quality ones. You should check to see that the web site has plenty of text on it that is original to that web site, that the text is of a good standard and that the site is regularly updated. You can check for duplicate content using this tool http://www.webconfs.com/similar-page-checker.php. 4) The positioning of the link on the page A links position on the page will affect the usefulness of that link to your web site not only in terms of traffic but also in terms of the search engines. The ideal position for your link is the middle of the page amongst the main content and surrounded by different content on each page that the link appears on. It is rarely practical to be able to buy links like this (which is why they are so valued). Other good positions for links are at the top of the page and on the side above the fold. It has often been suggested that the perceived position of a link, from a search engine’s point of view, can be manipulated using CSS. I personally believe that Google has now developed ways of reading CSS styles to an extent, but I can’t prove this. The fact of the matter is you would be hard pressed to find a Webmaster who will sell you a link on a decent web site and alter his style sheet for you, so the Google reading CSS debate becomes rather a mute point. If however you’re interested in the Google CSS debate check out http://www.seroundtable.com/archives/002788.html. 5) Will the link be useful to people I guess you may be thinking “Does this really matter if I only want the site for SEO?” The answer to this is yes it matters and it matters a lot, link popularity now seems to be having a bigger than ever effect on Google search rankings so having a link that is actually useful to people will not only bring you relevant traffic but will also boost your search engine rankings. 6) Can a search engine follow the link? Obvious I know, but you would be amazed how many people overlook this when they buy links. You can guard against this by making it clear from the start when you buy the link that it must be crawlable by a search engine spider. Common problems include “nofollow” tags on links and links going to your site via a redirect page. Hopefully this article has given you a valuable insight into what to look for when buying links to improve your position in the search engines. Article Source: http://www.articlealley.com/article_462640_81.html About the Author: Tony Hilton is an E-marketing manager with years of experience in all areas of Internet marketing including SEO (Search Engine Optimization ). You can find more articles buy Tony Hilton at http://free-internet-marketing-advice.blogspot.com. http://free-internet-marketing-advice.blogspot.com.
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