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HTML Tips for job hunters: Do you have a brand? YES!! Tips for job hunters: Do you have a brand? YES!! Author: Karen S. SieczkaQuestion: Name some well known brands. What do they stand for? Question: Do you have a brand? When you talk about brands, what comes to mind? Probably Levi jeans, Sony televisions or Starbucks Coffee, names that instantly bring a picture to mind--a picture of certain products, price, and reputation of the company. Although you are one person and certainly don't have the name recognition of Wal-Mart, you do have a brand. In short, your brand is what potential employers think you are. Your brand is their perceptions, for the good or bad. So, how do you make your brand the one they want? It is not a complex process to cultivate a good brand. Try these simple tips. Appearances matter. People make their first judgments of you based on how professionally you present yourself within the first 15 seconds! Look the part for the position you seek. Do your research. How would someone in your chosen industry dress and present himself or herself? Do a "self" SWOT analysis. Spend a lot of time with this. What are your strengths and weaknesses? What types of situations do you perceive as opportunities or threats? Think back to experiences where you did exceptionally well. What were the basic elements of the situations? What skills did you use to get through? What could you have done differently or better? Get to know yourself. Look at your self concept. Identify your self- limiting attitudes or negative images you may have of yourself. Where did these come from? How do you deal with rejection, disappointment or criticism? Are you persistent? Think about what values are important to you in your work and for your life. Self knowledge is empowerment. Find your niche. What are your interests and hobbies? What transferable skills do you have? Transferable skills are ones you may use enjoying hobbies, while volunteering or during the educational process. Most of these skills can be used within the working world. Know what you excel at and then strive to become known for excellence. Emphasize that quality. Be honest and consistent in your dealings with people. Never make promises you can't keep. Be confident but realistic about your abilities. One person cannot be good at everything. Be willing to learn what you don't know. If you don't know the answer, "Say I don't know, but I will find out." Keep in close contact with people you plan to use as references. Don't just call when you need them. Give them a heads up on the types of jobs you are seeking and what skills you need them to emphasize if they are called. Stay in touch with them after you find a job. Let them know you appreciate their input. They are "selling" your brand to potential employers. Show you care. Treat people well. Return phone calls and emails promptly. Be courteous to everyone, even if it's the secretary or janitor. Show that every member of the team is important to you. Treat tasks the same way. Always strive to give your best no matter how small the task might be. Be an information sponge. The Internet is a great resource for keeping up on the latest news and trends. How is your prospective industry changing? What is cutting edge? Strive to be a life-long learner. Education never stops. More Details at: http://home.earthlink.net/~ksieczka/ Karen S. Sieczka is the founder of Karen S. Sieczka Training and Curriculum Development, http://home.earthlink.net/~ksieczka/. She is the author of Foundations of Leadership, a workbook on leadership development and has developed short trainings on employee enrichment issues. Sieczka also writes articles and tip sheets on various subjects including aging, literacy, and crisis communications issues. She can be reached at ksieczka@earthlink.net Article Source: http://www.articlealley.com/article_5881_15.html Occupation: Webmaster Karen S. Sieczka is the founder of Karen S. Sieczka Training and Curriculum Development, http://home.earthlink.net/~ksieczka/. She is the author of Foundations of Leadership, a workbook on leadership development and has developed short trainings on employee enrichment issues. Sieczka also writes articles and tip sheets on various subjects including aging, literacy, and crisis communications issues. She can be reached at ksieczka@earthlink.net Contact him at http://home.earthlink.net http://home.earthlink.net Text Tips for job hunters: Do you have a brand? YES!! Author: Karen S. Sieczka Question: Name some well known brands. What do they stand for? Question: Do you have a brand? When you talk about brands, what comes to mind? Probably Levi jeans, Sony televisions or Starbucks Coffee, names that instantly bring a picture to mind--a picture of certain products, price, and reputation of the company. Although you are one person and certainly don't have the name recognition of Wal-Mart, you do have a brand. In short, your brand is what potential employers think you are. Your brand is their perceptions, for the good or bad. So, how do you make your brand the one they want? It is not a complex process to cultivate a good brand. Try these simple tips. Appearances matter. People make their first judgments of you based on how professionally you present yourself within the first 15 seconds! Look the part for the position you seek. Do your research. How would someone in your chosen industry dress and present himself or herself? Do a "self" SWOT analysis. Spend a lot of time with this. What are your strengths and weaknesses? What types of situations do you perceive as opportunities or threats? Think back to experiences where you did exceptionally well. What were the basic elements of the situations? What skills did you use to get through? What could you have done differently or better? Get to know yourself. Look at your self concept. Identify your self- limiting attitudes or negative images you may have of yourself. Where did these come from? How do you deal with rejection, disappointment or criticism? Are you persistent? Think about what values are important to you in your work and for your life. Self knowledge is empowerment. Find your niche. What are your interests and hobbies? What transferable skills do you have? Transferable skills are ones you may use enjoying hobbies, while volunteering or during the educational process. Most of these skills can be used within the working world. Know what you excel at and then strive to become known for excellence. Emphasize that quality. Be honest and consistent in your dealings with people. Never make promises you can't keep. Be confident but realistic about your abilities. One person cannot be good at everything. Be willing to learn what you don't know. If you don't know the answer, "Say I don't know, but I will find out." Keep in close contact with people you plan to use as references. Don't just call when you need them. Give them a heads up on the types of jobs you are seeking and what skills you need them to emphasize if they are called. Stay in touch with them after you find a job. Let them know you appreciate their input. They are "selling" your brand to potential employers. Show you care. Treat people well. Return phone calls and emails promptly. Be courteous to everyone, even if it's the secretary or janitor. Show that every member of the team is important to you. Treat tasks the same way. Always strive to give your best no matter how small the task might be. Be an information sponge. The Internet is a great resource for keeping up on the latest news and trends. How is your prospective industry changing? What is cutting edge? Strive to be a life-long learner. Education never stops. More Details at: http://home.earthlink.net/~ksieczka/ Karen S. Sieczka is the founder of Karen S. Sieczka Training and Curriculum Development, http://home.earthlink.net/~ksieczka/. She is the author of Foundations of Leadership, a workbook on leadership development and has developed short trainings on employee enrichment issues. Sieczka also writes articles and tip sheets on various subjects including aging, literacy, and crisis communications issues. She can be reached at ksieczka@earthlink.net Article Source: http://www.articlealley.com/article_5881_15.html About the Author: Karen S. Sieczka is the founder of Karen S. Sieczka Training and Curriculum Development, http://home.earthlink.net/~ksieczka/. She is the author of Foundations of Leadership, a workbook on leadership development and has developed short trainings on employee enrichment issues. Sieczka also writes articles and tip sheets on various subjects including aging, literacy, and crisis communications issues. She can be reached at ksieczka@earthlink.net Contact him at http://home.earthlink.net http://home.earthlink.net Article Title: Article Keywords: return to article
Text Tips for job hunters: Do you have a brand? YES!! Author: Karen S. Sieczka Question: Name some well known brands. What do they stand for? Question: Do you have a brand? When you talk about brands, what comes to mind? Probably Levi jeans, Sony televisions or Starbucks Coffee, names that instantly bring a picture to mind--a picture of certain products, price, and reputation of the company. Although you are one person and certainly don't have the name recognition of Wal-Mart, you do have a brand. In short, your brand is what potential employers think you are. Your brand is their perceptions, for the good or bad. So, how do you make your brand the one they want? It is not a complex process to cultivate a good brand. Try these simple tips. Appearances matter. People make their first judgments of you based on how professionally you present yourself within the first 15 seconds! Look the part for the position you seek. Do your research. How would someone in your chosen industry dress and present himself or herself? Do a "self" SWOT analysis. Spend a lot of time with this. What are your strengths and weaknesses? What types of situations do you perceive as opportunities or threats? Think back to experiences where you did exceptionally well. What were the basic elements of the situations? What skills did you use to get through? What could you have done differently or better? Get to know yourself. Look at your self concept. Identify your self- limiting attitudes or negative images you may have of yourself. Where did these come from? How do you deal with rejection, disappointment or criticism? Are you persistent? Think about what values are important to you in your work and for your life. Self knowledge is empowerment. Find your niche. What are your interests and hobbies? What transferable skills do you have? Transferable skills are ones you may use enjoying hobbies, while volunteering or during the educational process. Most of these skills can be used within the working world. Know what you excel at and then strive to become known for excellence. Emphasize that quality. Be honest and consistent in your dealings with people. Never make promises you can't keep. Be confident but realistic about your abilities. One person cannot be good at everything. Be willing to learn what you don't know. If you don't know the answer, "Say I don't know, but I will find out." Keep in close contact with people you plan to use as references. Don't just call when you need them. Give them a heads up on the types of jobs you are seeking and what skills you need them to emphasize if they are called. Stay in touch with them after you find a job. Let them know you appreciate their input. They are "selling" your brand to potential employers. Show you care. Treat people well. Return phone calls and emails promptly. Be courteous to everyone, even if it's the secretary or janitor. Show that every member of the team is important to you. Treat tasks the same way. Always strive to give your best no matter how small the task might be. Be an information sponge. The Internet is a great resource for keeping up on the latest news and trends. How is your prospective industry changing? What is cutting edge? Strive to be a life-long learner. Education never stops. More Details at: http://home.earthlink.net/~ksieczka/ Karen S. Sieczka is the founder of Karen S. Sieczka Training and Curriculum Development, http://home.earthlink.net/~ksieczka/. She is the author of Foundations of Leadership, a workbook on leadership development and has developed short trainings on employee enrichment issues. Sieczka also writes articles and tip sheets on various subjects including aging, literacy, and crisis communications issues. She can be reached at ksieczka@earthlink.net Article Source: http://www.articlealley.com/article_5881_15.html About the Author: Karen S. Sieczka is the founder of Karen S. Sieczka Training and Curriculum Development, http://home.earthlink.net/~ksieczka/. She is the author of Foundations of Leadership, a workbook on leadership development and has developed short trainings on employee enrichment issues. Sieczka also writes articles and tip sheets on various subjects including aging, literacy, and crisis communications issues. She can be reached at ksieczka@earthlink.net Contact him at http://home.earthlink.net http://home.earthlink.net
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