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HTML <html> <head> <title>AUTORESPONDERS - OWN OR RENT?</title> </head> <body> <h1>AUTORESPONDERS - OWN OR RENT?</h1> <div class="info">Author: <a href="author_1_83259.html">Russell Portwood</a></div><div class="body">Want to buy your own software or use a hosted service?<br /> <br /> Recommended resources<br /> http://www.autoresponseplus.com<br /> http://www.aweber.com<br /> http://www.1shoppingcart.com<br /> <br /> Autoresponders are the tools that automate your e-mail<br /> marketing. If you don't currently use autoresponders, you are<br /> missing out on the majority of results available in your e-mail<br /> marketing efforts. Here's a brief overview of autoresponder<br /> uses and our recommendations for each of the two main types<br /> available: hosted on your site (you OWN the software), and<br /> remotely hosted by an autoresponder service (you RENT the<br /> service).<br /> <br /> What can autoresponders do?<br /> <br /> 1. Automatic reply to e-mail requests.<br /> If you want to distribute information by e-mail, just set up the<br /> special e-mail address, load the reply in the autoresponder,<br /> and it's all automated from there. Here's and example...<br /> freegift@successhosts.com<br /> I set this up years ago and it still answers e-mail without me<br /> ever having to lift a finger. Just send a blank e-mail to that<br /> address and you will immediately get a reply. Look at the<br /> bottom of the e-mail for the unsubscribe link.<br /> <br /> 2.Automatic SEQUENTIAL replies to e-mail requests.<br /> Same as above but will generate numerous replies spread out<br /> over a specified time period.<br /> <br /> 3.Autoresponder courses<br /> Use the sequential feature to send a group of articles or<br /> information can be sent out separately over a period of time.<br /> Offer your course as a free bonus for purchasing one of your<br /> products or services. Generate new leads by having people<br /> sign up and give you their contact information before they can<br /> receive your autoresponder course.<br /> <br /> 4. Broadcast an e-mail to a list<br /> You can send an e-mail to a whole list of people at the push of<br /> a button. Seine publishers use this feature to keep in contact<br /> with their subscribers. Use it to contact customers, leads, etc.<br /> <br /> OK, so there are the basic uses for autoresponders. So, which<br /> one should I use? Purchased? Or rented?<br /> <br /> -PURCHASE-<br /> You can buy software that will automate your autoresponder<br /> needs. You will want to have some basic features like<br /> automatic subscription, automatic UN-subscription in case<br /> somebody wants off your list (you don't want to have to do<br /> this manually), broadcast to list, sequential timing setup, and<br /> subscription by form. You may also want the ability to insert<br /> dynamic content eg. you put [firstname] in the e-mail and the<br /> software automatically inserts the recipients name.<br /> <br /> Pros-<br /> -You own the software<br /> -You have control over the program, and more importantly, -<br /> your list is on your server.<br /> -You have no monthly payments<br /> -You have complete control.<br /> <br /> Cons-<br /> -If you get blacklisted because somebody accused you of<br /> spanning, it may be hard to get unlisted.<br /> -You have to install the software (**AutoresponsePlus now<br /> installs for you for free)<br /> -May have issues with non-ARP friendly hosts.<br /> <br /> <br /> -RENT-<br /> You can subscribe to a service that is hosted remotely that will<br /> handle your autoresponders. You will still want the same basic<br /> features as listed above. Additionally, you will want to have<br /> the option of double-opt-in for your subscriptions.<br /> <br /> Pros-<br /> -You will have immediate use of the system (no install)<br /> -Less need for technical support<br /> -Subscription-based autoresponder services will usually have<br /> the clout to keep from being blacklisted thus you have their<br /> clout by association.<br /> <br /> Cons-<br /> -You give up some control<br /> -You can be canceled - especially if you are accused of<br /> spamming (even if you didn't).<br /> -Ongoing payment<br /> -Some services force you to use double opt-in<br /> <br /> -ANOTHER OPTION-<br /> You may want to integrate your e-mail marketing with your<br /> sales software and maybe even your affiliate program.<br /> 1shoppingcart.com has some nifty features that are well worth<br /> the money if you want to go that route. One of the neatest is<br /> the ability to automatically change a person from one<br /> autoresponder series to another as soon as they become a<br /> customer. Powerful.<br /> <br /> -So, which is best?<br /> Well, it's up to you. Each has it's pros and cons. I prefer<br /> AutoResponsePlus because I have complete control and no<br /> monthly payments. But that's just me. Choose the one that<br /> best fits your needs based on your business model. If you<br /> have questions, feel free to contact us!<br /> http://www.internetmarketingtoolz.com/<br /> <br /> Russell Portwood has helped people use the internet for<br /> success & profit since 1997 using proven, cutting edge tactics.<br /> Visit http://www.internetmarketingnewz.com/blogs so he can<br /> guide you to blazing success with fr.ee tools, tricks, and tips.<br /> Subscribe to Internet Success Tools by visiting<br /> http://www.internetmarketingtoolz.com<br /> <br /> Copyright 2006 Russell Portwood<br /> <br /> PUBLISHERS: You may freely reprint this article, online or<br /> offline, without prior permission. This article must be published<br /> "as is" (unedited) and with the author's bio paragraph<br /> (resource box) and copyright information included. If<br /> published online, you must also make sure links are<br /> hyperlinked. The author of this article retains all rights to this<br /> article at all times.<br /> </div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_60464_3.html">http://www.articlealley.com/article_60464_3.html</a></div> <div class="author"> <div class="authorBio"></div> </author> </body> </html>
Text AUTORESPONDERS - OWN OR RENT? Author: Russell Portwood Want to buy your own software or use a hosted service? Recommended resources http://www.autoresponseplus.com http://www.aweber.com http://www.1shoppingcart.com Autoresponders are the tools that automate your e-mail marketing. If you don't currently use autoresponders, you are missing out on the majority of results available in your e-mail marketing efforts. Here's a brief overview of autoresponder uses and our recommendations for each of the two main types available: hosted on your site (you OWN the software), and remotely hosted by an autoresponder service (you RENT the service). What can autoresponders do? 1. Automatic reply to e-mail requests. If you want to distribute information by e-mail, just set up the special e-mail address, load the reply in the autoresponder, and it's all automated from there. Here's and example... freegift@successhosts.com I set this up years ago and it still answers e-mail without me ever having to lift a finger. Just send a blank e-mail to that address and you will immediately get a reply. Look at the bottom of the e-mail for the unsubscribe link. 2.Automatic SEQUENTIAL replies to e-mail requests. Same as above but will generate numerous replies spread out over a specified time period. 3.Autoresponder courses Use the sequential feature to send a group of articles or information can be sent out separately over a period of time. Offer your course as a free bonus for purchasing one of your products or services. Generate new leads by having people sign up and give you their contact information before they can receive your autoresponder course. 4. Broadcast an e-mail to a list You can send an e-mail to a whole list of people at the push of a button. Seine publishers use this feature to keep in contact with their subscribers. Use it to contact customers, leads, etc. OK, so there are the basic uses for autoresponders. So, which one should I use? Purchased? Or rented? -PURCHASE- You can buy software that will automate your autoresponder needs. You will want to have some basic features like automatic subscription, automatic UN-subscription in case somebody wants off your list (you don't want to have to do this manually), broadcast to list, sequential timing setup, and subscription by form. You may also want the ability to insert dynamic content eg. you put [firstname] in the e-mail and the software automatically inserts the recipients name. Pros- -You own the software -You have control over the program, and more importantly, - your list is on your server. -You have no monthly payments -You have complete control. Cons- -If you get blacklisted because somebody accused you of spanning, it may be hard to get unlisted. -You have to install the software (**AutoresponsePlus now installs for you for free) -May have issues with non-ARP friendly hosts. -RENT- You can subscribe to a service that is hosted remotely that will handle your autoresponders. You will still want the same basic features as listed above. Additionally, you will want to have the option of double-opt-in for your subscriptions. Pros- -You will have immediate use of the system (no install) -Less need for technical support -Subscription-based autoresponder services will usually have the clout to keep from being blacklisted thus you have their clout by association. Cons- -You give up some control -You can be canceled - especially if you are accused of spamming (even if you didn't). -Ongoing payment -Some services force you to use double opt-in -ANOTHER OPTION- You may want to integrate your e-mail marketing with your sales software and maybe even your affiliate program. 1shoppingcart.com has some nifty features that are well worth the money if you want to go that route. One of the neatest is the ability to automatically change a person from one autoresponder series to another as soon as they become a customer. Powerful. -So, which is best? Well, it's up to you. Each has it's pros and cons. I prefer AutoResponsePlus because I have complete control and no monthly payments. But that's just me. Choose the one that best fits your needs based on your business model. If you have questions, feel free to contact us! http://www.internetmarketingtoolz.com/ Russell Portwood has helped people use the internet for success & profit since 1997 using proven, cutting edge tactics. Visit http://www.internetmarketingnewz.com/blogs so he can guide you to blazing success with fr.ee tools, tricks, and tips. Subscribe to Internet Success Tools by visiting http://www.internetmarketingtoolz.com Copyright 2006 Russell Portwood PUBLISHERS: You may freely reprint this article, online or offline, without prior permission. This article must be published "as is" (unedited) and with the author's bio paragraph (resource box) and copyright information included. If published online, you must also make sure links are hyperlinked. The author of this article retains all rights to this article at all times. Article Source: http://www.articlealley.com/article_60464_3.html About the Author:
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