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HTML <html> <head> <title>The Money is in The List, Or is IT?</title> </head> <body> <h1>The Money is in The List, Or is IT?</h1> <div class="info">Author: <a href="author_1_83256.html">Philip McDonald</a></div><div class="body">If you have ever thought of starting an internet business you've heard, <br /> the money is in the list, the money is in the list, the money is in <br /> the list. You've heard it so often, like me you've probably gotten sick<br /> of it. <br /> <br /> After trying without success affiliate programs, gifting programs,<br /> MLM programs and too many others to list here, I decided to get a <br /> list. So I signed up for one of those co-registration services which <br /> provide you with 100,000 email names for $350.00. I figured this was<br /> the fastest way to become a list owner and make big bucks from my list.<br /> <br /> I tried to bribe them with free e-books, free marketing advice, free <br /> software yet nothing. To be honest I had so many unsubscribe that I <br /> figured if I had that many sales I would've been a millionaire in four <br /> weeks. <br /> <br /> Since then I've learned that not just any list will work. I further <br /> learned that for a list to be successful it must have the three <br /> following qualities to it: <br /> <br /> Targeted: The subscribers must have a common interest. They could be<br /> internet marketers, model train hobbyists, bird watchers, dog <br /> owners, not just any dog, but a specific dog, example Boxer owners,<br /> Collie owners or German Sheppard owners. They have to be one<br /> specific dog owner, because you will be speaking directly to<br /> the needs of that specific dog which is different from another<br /> breed of dog. The point is the more targeted your list the <br /> greater your chances are at success with your list. A word<br /> of caution, make sure your targeted group is big enough to be<br /> able to produce a sizeable list. Anywhere from 1000 to 2000 <br /> subscribers should get you started making decent money.<br /> <br /> To see if it is feasible to produce such a list use the <br /> Overture Search Tool to do a search on your topic to see how <br /> many searches were done the previous month on your topic. <br /> Anywhere from 30,000 to 90,000 searches is a good indication <br /> that the market is large enough to support a list of 1000 to<br /> 2000 subscribers. Fewer than 30,000 may indicate insufficient<br /> demand to monetize your correspondence with that market;<br /> however I have heard of smaller markets producing fantastic<br /> results. Over 90,000 maybe getting too general for it to be <br /> considered, targeted.<br /> <br /> Qualified: Your subscribers must be qualified, by that I mean they must<br /> have money to spend, and show a willingness to spend it. You <br /> can test this by checking online for magazines published <br /> specifically for that market. Example, birders have their magazine,<br /> check in the back of that magazine and you will see ads aimed<br /> squarely at birders. You will see these ads are repeated month<br /> after month, which indicates that people are spending money on<br /> those ads. <br /> <br /> What also qualifies them is that they must be fanatical about<br /> their activity. Golfers- enough said. Well not really, I don't <br /> mean to pick on golfers but who else would spend $350.00 on a <br /> new piece of equipment and then throw it in the water hazard<br /> or break it over their knee if the results aren't what they <br /> expected. Sorry golfers, but you do make yourselves such an <br /> easy target. As a reformed golfer I think I have earned the <br /> right to recoup a few moments of levity, after all the <br /> frustration I felt in high school searching for a golf ball<br /> with a mind of its own.<br /> <br /> The point being made is that, your targeted market must be <br /> qualified and two of the many things that qualify them are: <br /> (1) money to spend<br /> (2) being fanatical about their activity. <br /> <br /> RESPONSIVE: Your list must do what you ask or tell them to do. No- not<br /> all of them- but a sufficient number to make your marketing<br /> efforts financially worth while. What causes them to respond<br /> is that they can see that what you are offering them will make<br /> their lives better, solve a problem they have or trust you <br /> enough to know that they will gain financially or in some other<br /> way from what you recommend. This trust is built up over time<br /> and comes about from gains they've experienced from your <br /> previous recommendations. This last point gets into the area of<br /> relationship marketing, a subject I will speak to in the <br /> future.<br /> <br /> I finally learned that to get the money out of the list it must possess<br /> the qualities of being: targeted, qualified and responsive.<br /> <br /> To learn more about list building go to: http://tinyurl.com/rvhv4<br /> <br /> About the author, Philip McDonald, has been marketing on the internet <br /> for three years, in that time he sold laser printers for as much as <br /> $3000.00 per printer.</div> <div class="source">Article Source: <a href="http://www.articlealley.com/article_60476_3.html">http://www.articlealley.com/article_60476_3.html</a></div> <div class="author"> <div class="authorBio"></div> </author> </body> </html>
Text The Money is in The List, Or is IT? Author: Philip McDonald If you have ever thought of starting an internet business you've heard, the money is in the list, the money is in the list, the money is in the list. You've heard it so often, like me you've probably gotten sick of it. After trying without success affiliate programs, gifting programs, MLM programs and too many others to list here, I decided to get a list. So I signed up for one of those co-registration services which provide you with 100,000 email names for $350.00. I figured this was the fastest way to become a list owner and make big bucks from my list. I tried to bribe them with free e-books, free marketing advice, free software yet nothing. To be honest I had so many unsubscribe that I figured if I had that many sales I would've been a millionaire in four weeks. Since then I've learned that not just any list will work. I further learned that for a list to be successful it must have the three following qualities to it: Targeted: The subscribers must have a common interest. They could be internet marketers, model train hobbyists, bird watchers, dog owners, not just any dog, but a specific dog, example Boxer owners, Collie owners or German Sheppard owners. They have to be one specific dog owner, because you will be speaking directly to the needs of that specific dog which is different from another breed of dog. The point is the more targeted your list the greater your chances are at success with your list. A word of caution, make sure your targeted group is big enough to be able to produce a sizeable list. Anywhere from 1000 to 2000 subscribers should get you started making decent money. To see if it is feasible to produce such a list use the Overture Search Tool to do a search on your topic to see how many searches were done the previous month on your topic. Anywhere from 30,000 to 90,000 searches is a good indication that the market is large enough to support a list of 1000 to 2000 subscribers. Fewer than 30,000 may indicate insufficient demand to monetize your correspondence with that market; however I have heard of smaller markets producing fantastic results. Over 90,000 maybe getting too general for it to be considered, targeted. Qualified: Your subscribers must be qualified, by that I mean they must have money to spend, and show a willingness to spend it. You can test this by checking online for magazines published specifically for that market. Example, birders have their magazine, check in the back of that magazine and you will see ads aimed squarely at birders. You will see these ads are repeated month after month, which indicates that people are spending money on those ads. What also qualifies them is that they must be fanatical about their activity. Golfers- enough said. Well not really, I don't mean to pick on golfers but who else would spend $350.00 on a new piece of equipment and then throw it in the water hazard or break it over their knee if the results aren't what they expected. Sorry golfers, but you do make yourselves such an easy target. As a reformed golfer I think I have earned the right to recoup a few moments of levity, after all the frustration I felt in high school searching for a golf ball with a mind of its own. The point being made is that, your targeted market must be qualified and two of the many things that qualify them are: (1) money to spend (2) being fanatical about their activity. RESPONSIVE: Your list must do what you ask or tell them to do. No- not all of them- but a sufficient number to make your marketing efforts financially worth while. What causes them to respond is that they can see that what you are offering them will make their lives better, solve a problem they have or trust you enough to know that they will gain financially or in some other way from what you recommend. This trust is built up over time and comes about from gains they've experienced from your previous recommendations. This last point gets into the area of relationship marketing, a subject I will speak to in the future. I finally learned that to get the money out of the list it must possess the qualities of being: targeted, qualified and responsive. To learn more about list building go to: http://tinyurl.com/rvhv4 About the author, Philip McDonald, has been marketing on the internet for three years, in that time he sold laser printers for as much as $3000.00 per printer. Article Source: http://www.articlealley.com/article_60476_3.html About the Author:
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