Ful2 - An Emerging Ecommerce Shop

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Published: 08th May 2020
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Ful2 is an online shop serving across PAN India. One of the fastest growing E-commerce store dedicated to serve best in time and quality to the customers.
The company is a mix of experienced players from Ecommerce industry and fresh batch of talented individuals. Our motto is to be one stop shop serving quality products at the best price. We thrive to provide our customers vast selection, fast and reliable delivery, and a trusted and convenient online shopping experience.
Ful2.com is an online retail shop in India. It is one of the fastest emerging e-commerce store for fashion & style needs. Ful2.com value proposition revolves around giving consumers the power and ease of purchasing products online.

Ful2.com understands its shoppers' needs and caters to them with choice of apparel, accessories, cosmetics and footwear and much more. We always believed that Online Shopping can be as fun, interactive and fruitful as real life Shopping experiences. It is this dream that led to the mission of an online platform that transforms the way we shop. Our aim is not only to sell things to you, but provide a platform where shopping is fun, fruitful and interactive. We are a platform that while uniting the buyers and sellers, creates an experience that is unmatched.

Our team is an extremely young team with a good mixture of hefty E-commerce experience. We have got a fast growing engineering team to help you use the platform with ease. Our operational team has years of experience behind them to ensure your Shopping experience is hassle free.
Our mission is to be a customer centric company. It's a commitment to customer satisfaction that has been a part of Ful2 mission since day one.

We serve others as we would like to be treated.
Products on site range from Apparels, Home Appliances, Footwear, Home Decor, Sports & Nutrition, Cosmetics and much more...

Marketing Strategies
With an ever-increasing customer base, our community of merchants is the biggest strength, which enables us to offer wide range of products across various categories at attractive prices.
We have successfully built the deal property through innovative marketing promotions and by offering something new and exciting to customers in every edition
• Email marketing: Even though email marketing is considered dead, the brand’s Managing Director, Mr. Shelley Chaudhary stood strong with the email marketing. He started off by introducing his brand and the statistics related to it from email marketing perspective. Besides this, we have more than 15k products on our catalogue. Looking at these whooping numbers, that is where bulk email marketing came into account and he stated that Gmail is one of the major areas amongst them. The results were tremendously far better than before. People started to engage more through emails and make the transactions. Also, mobile experience was made much better then yielding better results.
• Blog Posting: Ful2 also regularly posted interesting articles on their blogs to increase the awareness and engagement.
• SEO Marketing: For any brand, search engine marketing plays an imperative role and Ful2 promoted itself well on Google using SEO and PPC advertising.
• Facebook Marketing: Gaining on its popularity, Ful2 utilized Facebook marketing opportunity very well.
Currently on a net basis, the company is losing money. Basically, on an operating basis, the company is able to recover all the fixed costs and some more and will become cash flow positive by 2016.
Future Plans
In 2015, Ful2 plans to grow regional and local brands in the home, kitchen, and fashion categories.
The money that the company receives will be invested in increasing its merchant base and building technology and service capabilities to help small and medium businesses participate in the e-commerce revolution in the country, the company said. It also plans to double its headcount from current employee.

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